• vodafone.de reaches 2.58 million users per month.
• 58% of the users are men.
• More than two-thirds (69%) of the target group are between 20 and 49 years of age. 46% of vodafone.de users are between 20 and 39 years of age.
• 30% of the target group have university entrance qualifications (A-levels) or a university degree.
• vodafone.de users have an above-average interest in computer software, hardware and games, DSL and other broadband Internet connections, consumer electronics, telecommunications products and mobile phone rates, as well as sports articles and sports equipment.
• They use the Internet more often than the average for research in job sites, for online banking, and for online shopping. They also use the Internet for reading test results and for communication in chats and forums or with a messenger.
• They use e-commerce more often than the average for purchasing men’s cosmetics and men’s clothing, computer hardware, software and games, telecommunications products, and consumer electronics, and to contract mobile phone service or take out insurance. Users also purchase an above-average amount of perfume for men or women in the Internet.

Source: internet facts 2009-III, Basis: Users per month