Zur deutschen Versionwww.agof.de

CONTENT

Mamiweb.de is the biggest online network for mothers and expectant women in German-speaking countries. This special-interest network, which was launched in May, 2007, is aimed at mothers and all people who are interested in the theme of family and children. Within approximately one year of its launch it already boasts a registered membership of 185,000. On Mamiweb, users find topical reports on the themes of children, family and pregnancy, with the authors coming from both the membership and the editorial team of Mamiweb. The emphasis at Mamiweb is on the exchange of information and sharing of experiences among users: the features include questions to the network community, the compilation of photo albums or the exchange of images, the insertion of free advertisements, the chat room and the formation of regional and thematic groups.

TARGET GROUP

  • mamiweb.de reaches 260,000 users per month.
  • Almost three-quarters (73%) of the users are women.
  • 65% of the target group are between 20 and 39 years of age. 86% of mamiweb.de users are between 20 and 49 years of age.
  • 31% of the target group have university entrance qualifications (A-levels) or a university degree.
  • mamiweb.de users have an above-average interest in baby products and toys. They also have an above-average interest in women’s clothing and cosmetics, wellness and health products, and furniture and home furnishings.
  • They use the Internet more often than the average to obtain information on topics relating to the family and children, as well as stars and celebrities. They also use job and property sites and online shopping and banking.
  • They use e-commerce more often than the average for purchasing baby products, toys, women’s clothing and cosmetics, perfumes, and health and wellness products.

Source: internet facts 2009-III, Basis: users per month


Current coverage and usage data

  • 7.416.798 PIs1)
  • 638.211 VISITS1)
  • 0.26 m unique user2)
Month PIs VISITS
February 7.416.798 638.211
January 8.581.248 703.068
December 6.967.808 631.560
November 7.876.110 717.893

1)Source: IVW
2)Source: internet facts 2009-III

FIXED PRICES PER WEEK

You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.

ad section Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper728 x 90 + 160 x 600 pixels
Homepage AI p. W.
fixed price
80000
2100 €
80000
1800 €
80000
2900 €
100000
1600 €
100000
1100 €
100000
2600 €

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SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM
Homepage
Advertising form Format PREMIUM BASIS ROTATION
Expandable - Medium rectangle max. 400 x 400 pixels 75 € - 65 €
Expandable - Skyscraper max. 400 x 600 pixels 65 € - 55 €
Expandable - Super Banner max. 728 x 400 pixels 50 € - 45 €
Expandable - Wallpaper max. 600 x 600 pixels 90 € - 75 €
Flash layer 400 x 400 pixels 70 € - 60 €
Medium rectangle 300 x 250 pixels 50 € - 40 €
Skyscraper 160 x 600 pixels 40 € - 30 €
Super banner 728 x 90 pixels 25 € - 20 €
Tandem ad (flash layer + medium rectangle) miscellaneous 95 € - 80 €
Tandem ad (flash layer + skyscraper) miscellaneous 90 € - 75 €
Tandem ad (flash layer + super banner) miscellaneous 80 € - 70 €
Tandem ad (super banner + skyscraper) miscellaneous 50 € - 40 €
Wallpaper 728 x 90 + 160 x 600 pixels 65 € - 50 €
Advertising form (site-specific) Format PREMIUM BASIS ROTATION
Promofläche on request on request - -
MaxiAd (LogOut page) 640 x 480 pixels 60 € - -

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Additional charges

Additional charges Format Price
StreamingAd   External service provieder costs

NEWSLETTER

NEWSLETTER Frequency Advertisment Format Subscribers CPM
Mamiweb.de-Newsletter weekly Text link 7 lines of 65 characters 160000 10 €
Mamiweb.de-Newsletter weekly Medium Rectangle 300 x 250 pixels, max. 40 KB 160000 20 €

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
Competition from € 4.500
Content integration from € 9.500
eBooklet from € 20.000
Photo competition from € 30.000
Special feature from € 12.500
Sponsored Group from € 7.500
Stand Alone Newsletter from CPM € 75
Tool integration on request

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.