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CONTENT

Vodafone live! is a portal for Vodafone customers which provides information, services and entertainment ranging from news to weather and from sport to music, in text, picture, audio and video formats. Through this it is possible for the users of the portal to do the following:

  • Go shopping on Saturday and still know the scores of the football games of the First Division
  • enjoy favourite hits from the charts
  • have fun with games, logos, ringtones, e-mail and chat
  • watch TV highlights with the UMTS phone while waiting for the train …

These are only some of the highlights of Vodafone live! Portal.

ADVERTISING POTENTIAL

Targeted advertising on Vodafone live!
You can filter and build your target groups on Vodafone live! according to various criteria. This reduces the amount of wasted coverage.

* The following criteria can be applied for targeting advertisements on Vodafone live!:

  • gender
  • age
  • postcode 
  • mobile devices 

The targeting options are identified by means of anonymous user data and clustering.

The cost per thousand ad impressions (CPM) in rotation includes up to three of the above-listed targeting criteria.

We offer you individual advertising possibilities on Vodafone live!. You can see examples of how mobile services can be used in our Ad Type Showroom Mobile. We will be pleased to present these personally to you. Just get in touch with your contact.

TARGET GROUP

  • Vodafone live! reaches some 3.4 million mobile users*.
  • 80% of the users are men.
  • The target group is mostly in the 14-39 age group, 57% of Vodafone live! users are between 20 and 39 years of age.
  • Vodafone live!-users have an exceptionally high level of education, 34% have a higher school certificate or a university degree.
  • The target group has a very high income: 32% of the users have a net monthly household income over EUR 3,000.

Source: ACTA 2008, target group: mobile network used: Vodafone; criteria for purchase of mobile phones: the possibility of using phones to access Internet and retrieve information from Internet (n=86)
* Source: Own data


SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM
Cars
Chat + Flirt
Guidebook
Homepage
Homepage Business Portal
IT + Handy
Lifestyle
Mobile TV
Music + Fun
My Portal
News + Info
Services
Special
Sports
Travel
Advertising form Format PREMIUM BASIS ROTATION
animated Mobile ContentAd MMA 50 € - 40 € inkl. Targeting*
animated Mobile ContentAd + text link MMA 50 € - 40 € inkl. Targeting*
animated Mobile Sponsoring ContentAd miscellaneous 55 € - -
Mobile ContentAd MMA 50 € - 40 € inkl. Targeting*
Mobile ContentAd + text link MMA 50 € - 40 € inkl. Targeting*
Mobile Interstitial (iPhone Applikation) 300 x 328 pixels 95 € - -
Mobile link in the navigation bar 1 line of 16 characters on request - -
Mobile promotion link Picture 200x200px, text max. 50 characters 50 € - 40 € inkl. Targeting*
Mobile Sponsoring ContentAd miscellaneous 55 € - -
Mobile text link Icon 21x14px, Text max. 20 characters 30 € - 30 € inkl. Targeting*

Create a CSV from this table

NEWSLETTER

NEWSLETTER Frequency Advertisment Format Subscribers CPM
Mobile newsletter community weekly on Friday Promotion Link miscellaneous - 55 €
Mobile newsletter community weekly on Friday ContentAd + text link miscellaneous - 55 €
Mobile newsletter community weekly on Friday ContentAd miscellaneous - 55 €
Mobile newsletter games weekly on Friday ContentAd miscellaneous - 55 €
Mobile newsletter games weekly on Friday ContentAd + text link miscellaneous - 55 €
Mobile newsletter games weekly on Friday Promotion Link miscellaneous - 55 €
Mobile newsletter general all 14 days on Friday Promotion Link miscellaneous - 55 €
Mobile newsletter general all 14 days on Friday ContentAd miscellaneous - 55 €
Mobile newsletter general all 14 days on Friday ContentAd + text link miscellaneous - 55 €
Mobile newsletter mobilTV weekly on Friday ContentAd + text link miscellaneous - 55 €
Mobile newsletter mobilTV weekly on Friday ContentAd miscellaneous - 55 €
Mobile newsletter mobilTV weekly on Friday Promotion Link miscellaneous - 55 €
Mobile newsletter music weekly on Friday Promotion Link miscellaneous - 55 €
Mobile newsletter music weekly on Friday ContentAd miscellaneous - 55 €
Mobile newsletter musik weekly on Friday ContentAd + text link miscellaneous - 55 €
Mobile newsletter sports weekly on Friday ContentAd miscellaneous - 55 €
Mobile newsletter sports weekly on Friday Promotion Link miscellaneous - 55 €
Mobile newsletter sports weekly on Friday ContentAd + text link miscellaneous - 55 €

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
Mobile Microsite on request
Mobile Special on request
Mobile tool integration on request

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.