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CONTENT
Vodafone live! is a portal for Vodafone customers which provides information, services and entertainment ranging from news to weather and from sport to music, in text, picture, audio and video formats. Through this it is possible for the users of the portal to do the following:
- Go shopping on Saturday and still know the scores of the football games of the First Division
- enjoy favourite hits from the charts
- have fun with games, logos, ringtones, e-mail and chat
- watch TV highlights with the UMTS phone while waiting for the train …
These are only some of the highlights of Vodafone live! Portal.
ADVERTISING POTENTIAL
Targeted advertising on Vodafone live!
You can filter and build your target groups on Vodafone live! according to various criteria. This reduces the amount of wasted
coverage.
* The following criteria can be applied for targeting advertisements on Vodafone live!:
- gender
- age
- postcode
- mobile devices
The targeting options are identified by means of anonymous user data and clustering.
The cost per thousand ad impressions (CPM) in rotation includes up to three of the above-listed targeting criteria.
We offer you individual advertising possibilities on Vodafone live!. You can see examples of how mobile services can be used in our Ad Type Showroom Mobile. We will be pleased to present these personally to you. Just get in touch with your contact.
TARGET GROUP
- Vodafone live! reaches some 3.4 million mobile users*.
- 80% of the users are men.
- The target group is mostly in the 14-39 age group, 57% of Vodafone live! users are between 20 and 39 years of age.
- Vodafone live!-users have an exceptionally high level of education, 34% have a higher school certificate or a university degree.
- The target group has a very high income: 32% of the users have a net monthly household income over EUR 3,000.
Source: ACTA 2008, target group: mobile network used: Vodafone; criteria for purchase of mobile phones: the possibility of
using phones to access Internet and retrieve information from Internet (n=86)
* Source: Own data
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Cars | ||||
| Chat + Flirt | ||||
| Guidebook | ||||
| Homepage | ||||
| Homepage Business Portal | ||||
| IT + Handy | ||||
| Lifestyle | ||||
| Mobile TV | ||||
| Music + Fun | ||||
| My Portal | ||||
| News + Info | ||||
| Services | ||||
| Special | ||||
| Sports | ||||
| Travel | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| animated Mobile ContentAd | MMA | 50 € | - | 40 € inkl. Targeting* |
| animated Mobile ContentAd + text link | MMA | 50 € | - | 40 € inkl. Targeting* |
| animated Mobile Sponsoring ContentAd | miscellaneous | 55 € | - | - |
| Mobile ContentAd | MMA | 50 € | - | 40 € inkl. Targeting* |
| Mobile ContentAd + text link | MMA | 50 € | - | 40 € inkl. Targeting* |
| Mobile Interstitial (iPhone Applikation) | 300 x 328 pixels | 95 € | - | - |
| Mobile link in the navigation bar | 1 line of 16 characters | on request | - | - |
| Mobile promotion link | Picture 200x200px, text max. 50 characters | 50 € | - | 40 € inkl. Targeting* |
| Mobile Sponsoring ContentAd | miscellaneous | 55 € | - | - |
| Mobile text link | Icon 21x14px, Text max. 20 characters | 30 € | - | 30 € inkl. Targeting* |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| Mobile newsletter community | weekly on Friday | Promotion Link | miscellaneous | - | 55 € |
| Mobile newsletter community | weekly on Friday | ContentAd + text link | miscellaneous | - | 55 € |
| Mobile newsletter community | weekly on Friday | ContentAd | miscellaneous | - | 55 € |
| Mobile newsletter games | weekly on Friday | ContentAd | miscellaneous | - | 55 € |
| Mobile newsletter games | weekly on Friday | ContentAd + text link | miscellaneous | - | 55 € |
| Mobile newsletter games | weekly on Friday | Promotion Link | miscellaneous | - | 55 € |
| Mobile newsletter general | all 14 days on Friday | Promotion Link | miscellaneous | - | 55 € |
| Mobile newsletter general | all 14 days on Friday | ContentAd | miscellaneous | - | 55 € |
| Mobile newsletter general | all 14 days on Friday | ContentAd + text link | miscellaneous | - | 55 € |
| Mobile newsletter mobilTV | weekly on Friday | ContentAd + text link | miscellaneous | - | 55 € |
| Mobile newsletter mobilTV | weekly on Friday | ContentAd | miscellaneous | - | 55 € |
| Mobile newsletter mobilTV | weekly on Friday | Promotion Link | miscellaneous | - | 55 € |
| Mobile newsletter music | weekly on Friday | Promotion Link | miscellaneous | - | 55 € |
| Mobile newsletter music | weekly on Friday | ContentAd | miscellaneous | - | 55 € |
| Mobile newsletter musik | weekly on Friday | ContentAd + text link | miscellaneous | - | 55 € |
| Mobile newsletter sports | weekly on Friday | ContentAd | miscellaneous | - | 55 € |
| Mobile newsletter sports | weekly on Friday | Promotion Link | miscellaneous | - | 55 € |
| Mobile newsletter sports | weekly on Friday | ContentAd + text link | miscellaneous | - | 55 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Mobile Microsite | on request |
| Mobile Special | on request |
| Mobile tool integration | on request |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
