Zur deutschen Versionwww.agof.de

CONTENT

In the German fixed-line market arcor.de is the leading alternative telecommunication company and offers nation-wide voice, data and Internet services for business and private customers in Germany. arcor.de is a general interest portal which offers its customers state-of-the-art online services and a basic level of editorial content.

TARGET GROUP

  • arcor.de reaches 3.11 million users per month.
  • 57% of the users are men.
  • 44% of the target group are between 30 and 49 years of age. 64% of arcor.de users are between 20 and 49 years of age.
  • 30% of the target group have a net monthly household income of EUR3,000 or more.
  • arcor.de users have an above-average interest in computer software and hardware, DSL and broadband Internet connections, and fee-based music and film downloads from the Internet.
  • They use the Internet more often than the average to look around in job or property sites, for information on regional news and world events, and for online shopping, online banking, weather information, and test results.
  • They use e-commerce more often than the average for purchasing computer hardware, computer software and consumer electronics, downloading fee-based music or films, trading in investments, shares/stock and securities, and taking out insurance.

Source: internet facts 2010-I, Basis: Users per month


Current coverage and usage data

  • 274.773.885 PIs1)
  • 35.621.515 VISITS1)
  • 3.11 m unique user2)
Month PIs VISITS
July 274.773.885 35.621.515
June 276.767.507 36.382.049
May 285.575.467 38.760.024
April 279.771.063 37.781.333

1)Source: IVW
2)Source: internet facts 2010-I


FIXED PRICES PER DAY

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Homepage AI p. D.
fixed price
800000
13000 €
880000
9900 €
800000
9000 €
800000
15000 €
1000000
10000 €
1100000
5500 €
1000000
5000 €
1000000
12500 €

FIXED PRICES PER WEEK

You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Cars AI p. W.
fixed price
88000
1600 €
88000
2000 €
88000
2000 €
88000
2600 €
110000
1200 €
110000
1100 €
110000
1100 €
110000
2200 €
Current News AI p. W.
fixed price
800000
13000 €
800000
9000 €
760000
8600 €
760000
14300 €
1000000
10000 €
1000000
5000 €
950000
4800 €
950000
11900 €
Entertainment AI p. W.
fixed price
280000
4600 €
280000
3200 €
280000
3200 €
280000
5300 €
350000
3500 €
350000
1800 €
350000
1800 €
350000
4400 €
Homepage AI p. W.
fixed price
6800000
55300 €
6800000
38300 €
6000000
33800 €
6000000
45000 €
8500000
42500 €
8500000
21300 €
7500000
18800 €
7500000
37500 €
Love & Lifestyle AI p. W.
fixed price
120000
2000 €
136000
1600 €
136000
1600 €
136000
2500 €
150000
1500 €
-
-
-
-
170000
2100 €
PC & Technology AI p. W.
fixed price
112000
3600 €
112000
2500 €
112000
2500 €
112000
4200 €
140000
2800 €
140000
1400 €
140000
1400 €
140000
3500 €
Sports AI p. W.
fixed price
192000
6200 €
192000
4300 €
192000
4300 €
192000
7200 €
240000
4800 €
240000
2400 €
240000
2400 €
240000
6000 €
Travel AI p. W.
fixed price
-
-
40000
900 €
40000
900 €
40000
1600 €
-
-
50000
500 €
50000
500 €
50000
1300 €

Create a CSV from this table

SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM
Cars
Consumer
Current News
Entertainment
Finances & jobs
Games
Homepage
LogIn page*
LogOut Seite
Love & Lifestyle
PC & Technology
Shopping
Sports
Travel
Advertising form Format PREMIUM ROTATION
Expandable - Medium rectangle max. 400 x 400 pixels 65 € 45 €
Expandable - Skyscraper max. 400 x 600 pixels 45 € 35 €
Expandable - Super Banner max. 728 x 400 pixels 45 € 35 €
Expandable - Wallpaper max. 600 x 600 pixels 75 € 55 €
Flash layer 400 x 400 pixels 70 € 40 €
Medium rectangle 300 x 250 pixels 40 € 20 €
Skyscraper 160 x 600 pixels 20 € 10 €
Super banner 728 x 90 pixels 20 € 10 €
Tandem ad (flash layer + medium rectangle) miscellaneous 90 € 50 €
Tandem ad (flash layer + skyscraper) miscellaneous 80 € 45 €
Tandem ad (flash layer + super banner) miscellaneous 80 € 45 €
Tandem ad (super banner + skyscraper) miscellaneous 30 € 15 €
Wallpaper (standard) 728 x 90 + 160 x 600 pixels 50 € 30 €
Advertising form (site-specific) Format PREMIUM ROTATION
MaxiAd (LogOut page) 640 x 480 pixels 60 € -
PopUp/PopUnder on request on request on request
*LogIn page - Super Banner, Skyscraper, exp. Super Banner, exp. Skyscraper see above siehe oben -
advertising form (moving image) Format CPM AI p. w./d. fixed prices p. w./d.
Pre- and post roll video ad - 10 sec. 480 x 360 pixels - flash 50 €    
Pre- and post roll video ad - 15 sec. 480 x 360 pixels - flash 60 €    
Pre- and post roll video ad - 20 sec. 480 x 360 pixels - flash 70 €    
Pre- and post roll video ad - 25 sec. 480 x 360 pixels - flash 80 €    
Pre- and post roll video ad - 30 sec. 480 x 360 pixels - flash 90 €    
Fullscreen Sport incl. reminder-wallpaper (per day) miscellaneous - 400.000 AI p.T. (Spot) + 1.000.000 AI p.T. (Wallpaper) 42.000 €

Create a CSV from this table

Additional charges

Additional charges Format Price
StreamingAd   External service provider costs

NEWSLETTER

NEWSLETTER Frequency Advertisment: Format Subscribers CPM
arcor.de newsletter weekly - on Tuesday Banner 468 x 60 pixels, max. 40 KB 64000 25 €
arcor.de newsletter weekly - on Tuesday Medium Rectangle 300 x 250 pixels, max. 40 KB 64000 50 €
arcor.de newsletter weekly - on Tuesday Text link 7 lines of 65 characters 64000 25 €

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
Tool integration on request

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.