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CONTENT
In the German fixed-line market arcor.de is the leading alternative telecommunication company and offers nation-wide voice, data and Internet services for business and private customers in Germany. arcor.de is a general interest portal which offers its customers state-of-the-art online services and a basic level of editorial content.
TARGET GROUP
- arcor.de reaches 3.11 million users per month.
- 57% of the users are men.
- 44% of the target group are between 30 and 49 years of age. 64% of arcor.de users are between 20 and 49 years of age.
- 30% of the target group have a net monthly household income of EUR3,000 or more.
- arcor.de users have an above-average interest in computer software and hardware, DSL and broadband Internet connections, and fee-based music and film downloads from the Internet.
- They use the Internet more often than the average to look around in job or property sites, for information on regional news and world events, and for online shopping, online banking, weather information, and test results.
- They use e-commerce more often than the average for purchasing computer hardware, computer software and consumer electronics, downloading fee-based music or films, trading in investments, shares/stock and securities, and taking out insurance.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 274.773.885 PIs1)
- 35.621.515 VISITS1)
- 3.11 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 274.773.885 | 35.621.515 |
| June | 276.767.507 | 36.382.049 |
| May | 285.575.467 | 38.760.024 |
| April | 279.771.063 | 37.781.333 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER DAY
| ad section |  |
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|---|---|---|---|---|---|---|---|---|---|
| Homepage | AI p. D. fixed price |
800000 13000 € |
880000 9900 € |
800000 9000 € |
800000 15000 € |
1000000 10000 € |
1100000 5500 € |
1000000 5000 € |
1000000 12500 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | |
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|---|---|---|---|---|---|---|---|---|---|
| Cars | AI p. W. fixed price |
88000 1600 € |
88000 2000 € |
88000 2000 € |
88000 2600 € |
110000 1200 € |
110000 1100 € |
110000 1100 € |
110000 2200 € |
| Current News | AI p. W. fixed price |
800000 13000 € |
800000 9000 € |
760000 8600 € |
760000 14300 € |
1000000 10000 € |
1000000 5000 € |
950000 4800 € |
950000 11900 € |
| Entertainment | AI p. W. fixed price |
280000 4600 € |
280000 3200 € |
280000 3200 € |
280000 5300 € |
350000 3500 € |
350000 1800 € |
350000 1800 € |
350000 4400 € |
| Homepage | AI p. W. fixed price |
6800000 55300 € |
6800000 38300 € |
6000000 33800 € |
6000000 45000 € |
8500000 42500 € |
8500000 21300 € |
7500000 18800 € |
7500000 37500 € |
| Love & Lifestyle | AI p. W. fixed price |
120000 2000 € |
136000 1600 € |
136000 1600 € |
136000 2500 € |
150000 1500 € |
- - |
- - |
170000 2100 € |
| PC & Technology | AI p. W. fixed price |
112000 3600 € |
112000 2500 € |
112000 2500 € |
112000 4200 € |
140000 2800 € |
140000 1400 € |
140000 1400 € |
140000 3500 € |
| Sports | AI p. W. fixed price |
192000 6200 € |
192000 4300 € |
192000 4300 € |
192000 7200 € |
240000 4800 € |
240000 2400 € |
240000 2400 € |
240000 6000 € |
| Travel | AI p. W. fixed price |
- - |
40000 900 € |
40000 900 € |
40000 1600 € |
- - |
50000 500 € |
50000 500 € |
50000 1300 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Cars | ||||
| Consumer | ||||
| Current News | ||||
| Entertainment | ||||
| Finances & jobs | ||||
| Games | ||||
| Homepage | ||||
| LogIn page* | ||||
| LogOut Seite | ||||
| Love & Lifestyle | ||||
| PC & Technology | ||||
| Shopping | ||||
| Sports | ||||
| Travel | ||||
| Advertising form | Format | PREMIUM | ROTATION | |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 65 € | 45 € | |
| Expandable - Skyscraper | max. 400 x 600 pixels | 45 € | 35 € | |
| Expandable - Super Banner | max. 728 x 400 pixels | 45 € | 35 € | |
| Expandable - Wallpaper | max. 600 x 600 pixels | 75 € | 55 € | |
| Flash layer | 400 x 400 pixels | 70 € | 40 € | |
| Medium rectangle | 300 x 250 pixels | 40 € | 20 € | |
| Skyscraper | 160 x 600 pixels | 20 € | 10 € | |
| Super banner | 728 x 90 pixels | 20 € | 10 € | |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 90 € | 50 € | |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 80 € | 45 € | |
| Tandem ad (flash layer + super banner) | miscellaneous | 80 € | 45 € | |
| Tandem ad (super banner + skyscraper) | miscellaneous | 30 € | 15 € | |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 50 € | 30 € | |
| Advertising form (site-specific) | Format | PREMIUM | ROTATION | |
| MaxiAd (LogOut page) | 640 x 480 pixels | 60 € | - | |
| PopUp/PopUnder | on request | on request | on request | |
| *LogIn page - Super Banner, Skyscraper, exp. Super Banner, exp. Skyscraper | see above | siehe oben | - | |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 50 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 90 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per day) | miscellaneous | - | 400.000 AI p.T. (Spot) + 1.000.000 AI p.T. (Wallpaper) | 42.000 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| arcor.de newsletter | weekly - on Tuesday | Banner | 468 x 60 pixels, max. 40 KB | 64000 | 25 € |
| arcor.de newsletter | weekly - on Tuesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 64000 | 50 € |
| arcor.de newsletter | weekly - on Tuesday | Text link | 7 lines of 65 characters | 64000 | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Tool integration | on request |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
