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CONTENT
In the German fixed-line market arcor.de is the leading alternative telecommunication company and offers nation-wide voice, data and Internet services for business and private customers in Germany. arcor.de is a general interest portal which offers its customers state-of-the-art online services and a basic level of editorial content.
TARGET GROUP
- arcor.de reaches 2.11 million users per month.
- 57% of the users are men.
- 49% of the target group are between 30 and 49 years of age. 67% of arcor.de users are between 20 and 49 years of age.
- 30% of the target group have a net monthly household income of EUR3,000 or more.
- arcor.de users have an above-average interest in computer software and hardware, DSL and broadband Internet connections, and fee-based music and film downloads from the Internet.
- They use the Internet more often than the average to look around in job or property sites, for information on regional news and world events, and for online shopping, online banking, weather information, and test results.
- They use e-commerce more often than the average for purchasing computer hardware, computer software and consumer electronics, downloading fee-based music or films, trading in investments, shares/stock and securities, and taking out insurance.
Source: internet facts 2009-III, Basis: Users per month
Current coverage and usage data
- 279.221.759 PIs1)
- 39.128.499 VISITS1)
- 2.11 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 279.221.759 | 39.128.499 |
| January | 304.224.700 | 42.636.639 |
| December | 298.943.466 | 40.779.070 |
| November | 297.919.387 | 41.983.701 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER DAY
| ad section |  |
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 |
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 |
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 |
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|---|---|---|---|---|---|---|---|---|---|
| Homepage | AI p. D. fixed price |
800000 13000 € |
960000 10800 € |
800000 9000 € |
800000 15000 € |
1000000 10000 € |
1200000 6000 € |
1000000 5000 € |
1000000 12500 € |
| Homepage - arcor.de + stern.de (1 working day or 2 weekend-days) | AI p. D. fixed price |
- - |
- - |
- - |
1280000 17850 € |
- - |
- - |
- - |
1600000 17000 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | |
|
|
|
|
|
|
|
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|---|---|---|---|---|---|---|---|---|---|
| Cars | AI p. W. fixed price |
72000 1300 € |
72000 1600 € |
72000 1600 € |
72000 2200 € |
90000 1000 € |
- - |
- - |
90000 1800 € |
| Current News | AI p. W. fixed price |
800000 13000 € |
800000 9000 € |
800000 9000 € |
800000 15000 € |
1000000 10000 € |
1000000 5000 € |
1000000 5000 € |
1000000 12500 € |
| Entertainment | AI p. W. fixed price |
240000 3900 € |
240000 2700 € |
240000 2700 € |
240000 4500 € |
300000 3000 € |
300000 1500 € |
300000 1500 € |
300000 3750 € |
| Games | AI p. W. fixed price |
120000 2000 € |
120000 1400 € |
120000 1400 € |
120000 2200 € |
150000 1500 € |
- - |
- - |
150000 1800 € |
| Homepage | AI p. W. fixed price |
7600000 61800 € |
7600000 42800 € |
6800000 38300 € |
6800000 51000 € |
9500000 47500 € |
9500000 23750 € |
8500000 21250 € |
8500000 42500 € |
| Love & Lifestyle | AI p. W. fixed price |
96000 1600 € |
96000 1100 € |
96000 1100 € |
96000 1800 € |
120000 1200 € |
- - |
- - |
120000 1500 € |
| PC & Technology | AI p. W. fixed price |
128000 4200 € |
128000 2900 € |
128000 2900 € |
128000 4800 € |
160000 3200 € |
160000 1600 € |
160000 1600 € |
160000 4000 € |
| Sports | AI p. W. fixed price |
160000 5200 € |
160000 3600 € |
160000 3600 € |
160000 6000 € |
200000 4000 € |
200000 2000 € |
200000 2000 € |
200000 5000 € |
| Travel | AI p. W. fixed price |
- - |
- - |
- - |
40000 1500 € |
- - |
- - |
- - |
50000 1250 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Cars | ||||
| Consumer | ||||
| Current News | ||||
| Entertainment | ||||
| Finances & jobs | ||||
| Games | ||||
| Homepage | ||||
| LogIn page* | ||||
| Love & Lifestyle | ||||
| PC & Technology | ||||
| Shopping | ||||
| Sports | ||||
| Travel | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 65 € | - | 45 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 45 € | - | 35 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 45 € | - | 35 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 75 € | - | 55 € |
| Flash layer | 400 x 400 pixels | 70 € | - | 40 € |
| Medium rectangle | 300 x 250 pixels | 40 € | - | 20 € |
| Skyscraper | 160 x 600 pixels | 20 € | - | 10 € |
| Super banner | 728 x 90 pixels | 20 € | - | 10 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 90 € | - | 50 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 80 € | - | 45 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 80 € | - | 45 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 30 € | - | 15 € |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 50 € | - | 30 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| MaxiAd (LogOut page) | 640 x 480 pixels | 60 € | - | - |
| PopUp/PopUnder | on request | on request | - | on request |
| *LogIn page - Super Banner, Skyscraper, exp. Super Banner, exp. Skyscraper | see above | siehe oben | - | - |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Fullscreen Sport incl. reminder-wallpaper (per day) | miscellaneous | - | 400.000 AI p.T. (Spot) + 1.200.000 AI p.T. (Wallpaper) | 48.000 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| arcor.de newsletter | weekly - on Tuesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 60000 | 50 € |
| arcor.de newsletter | weekly - on Tuesday | Text link | 7 lines of 65 characters | 60000 | 25 € |
| arcor.de newsletter | weekly - on Tuesday | Banner | 468 x 60 pixels, max. 40 KB | 60000 | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Tool integration | on request |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
