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CONTENT
Eltern.de makes life easier for families. Expectant, young and experienced parents will find everything they need here at
any time – from the moment they begin thinking of having a child to adolescence. In all phases of life, Eltern.de offers quick
advice from experts, with text, images, videos, and practical tools. Topical articles deal with themes that are of importance
to families.
Eltern.de is a unique Internet family platform. It combines editorial content with communication in more than 200 forums and
a social network. Families can post a photo album and run a family blog, so that they can keep friends and relatives up to
date on their family’s day-to-day life. And they can get to know other families, easily and quickly.
The social network and editorial content are closely linked at Eltern.de. Parents interested in toddlers, for example, can
find tips provided by the editorial staff, look at a video, participate in a forum, or even organize a toddlers’ group in
their part of town through the family network.
TARGET GROUP
- Eltern.de reaches 600,000 users per month.
- 65% of the users are women.
- 40% of the target group are between 30 and 39 years of age. 64% of Eltern.de users are between 20 and 39 years of age.
- Eltern.de users have an above-average education: 40% have university entrance qualifications (A-levels) or a university degree.
- Their earnings are also above average: 31% have a net monthly household income of EUR3,000 or more.
- Eltern.de users have an above-average interest in baby products, toys, women’s cosmetics and clothing, wellness products, furniture and other furnishings, and insurance.
- They use the Internet more often than the average to obtain information about topics relating to the family and children, as well as the property market. They also use the Internet very often for online banking and online shopping.
- They use e-commerce more often than the average for purchasing baby products and toys, women’s clothing and cosmetics, wellness and health products, and home furnishings, and taking out insurance.
Source: internet facts 2009-III, Basis: Users per month
Current coverage and usage data
- 51.886.377 PIs1)
- 2.276.999 VISITS1)
- 0.60 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 51.886.377 | 2.276.999 |
| January | 52.902.922 | 2.501.855 |
| December | 46.172.096 | 2.247.177 |
| November | 48.452.064 | 2.453.137 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Baby | AI p. W. fixed price |
80000 5300 € |
136000 8300 € |
152000 7400 € |
136000 10400 € |
100000 6000 € |
100000 5000 € |
170000 7100 € |
190000 5700 € |
170000 10200 € |
| Desire for kids | AI p. W. fixed price |
120000 6400 € |
256000 10900 € |
240000 10500 € |
240000 13300 € |
150000 5000 € |
150000 4000 € |
320000 6000 € |
300000 4500 € |
300000 12500 € |
| Family & Vacation | AI p. W. fixed price |
80000 4100 € |
440000 17500 € |
416000 16900 € |
416000 23900 € |
100000 4500 € |
100000 3800 € |
550000 15000 € |
520000 13000 € |
520000 23400 € |
| Health & Nutrition | AI p. W. fixed price |
36000 1900 € |
40000 1600 € |
32000 1300 € |
32000 1800 € |
45000 2000 € |
45000 1800 € |
50000 1400 € |
40000 1000 € |
40000 1800 € |
| Homepage | AI p. W. fixed price |
80000 6000 € |
92000 5600 € |
72000 3500 € |
72000 5700 € |
100000 6200 € |
100000 5600 € |
115000 4800 € |
90000 2700 € |
90000 5600 € |
| Infants | AI p. W. fixed price |
16000 1200 € |
44000 2700 € |
44000 2100 € |
44000 3400 € |
20000 1200 € |
20000 1100 € |
55000 2300 € |
55000 1600 € |
55000 3300 € |
| Job & Money | AI p. W. fixed price |
24000 1300 € |
48000 2200 € |
44000 2000 € |
44000 2100 € |
30000 1000 € |
30000 1000 € |
60000 1200 € |
55000 1000 € |
55000 2000 € |
| Kindergarten | AI p. W. fixed price |
- - |
24000 1200 € |
24000 1100 € |
28000 1300 € |
- - |
- - |
- - |
- - |
35000 1200 € |
| Pregnancy | AI p. W. fixed price |
280000 13900 € |
280000 11600 € |
440000 18200 € |
280000 16400 € |
350000 15800 € |
350000 13000 € |
350000 10000 € |
550000 14000 € |
350000 16000 € |
| Schoolchild | AI p. W. fixed price |
20000 1000 € |
60000 2600 € |
56000 2500 € |
56000 2600 € |
25000 1100 € |
- - |
75000 1400 € |
70000 1100 € |
70000 2400 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Baby | Desire for kids | |||
| Beauty & Style | Job & Money | |||
| Family & Vacation | Kindergarten | |||
| Health & Nutrition | Schoolchild | |||
| Homepage | ||||
| Infants | ||||
| Pregnancy | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 100 € | 50 € | 75 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 80 € | 40 € | 70 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 65 € | 35 € | 55 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 115 € | 60 € | 95 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 300 x 600 pixels | 90 € | 45 € | 70 € |
| Medium rectangle | 300 x 250 pixels | 75 € | 35 € | 55 € |
| Skyscraper | 160 x 600 pixels | 55 € | 25 € | 45 € |
| Super banner | 728 x 90 pixels | 40 € | 20 € | 30 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 130 € | 65 € | 100 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 75 € | 45 € | 60 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 10 € | 5 € | 5 € |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 90 € | 45 € | 70 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Text link | 189 x 143 pixels + 4 lines of 25 characters | 55 € | 25 € | - |
| Wallpaper | 795 x 90 pixels + 160 x 600 pixels | 90 € | 45 € | 70 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per week) | miscellaneous | - | 8.000 AI p.W. (Spot) + 90.000 AI p.W. (Wallpaper) | 6.900 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| Baby-Guide for the mother | weekly | Wallpaper | various | 15000 | on request |
| Baby-Guide for the vather | weekly | Wallpaper | various | 2500 | on request |
| Eltern.de Community Newsletter | all 14 days on Monday | Text link | 7 lines of 65 characters | 110000 | 25 € |
| Eltern.de Community Newsletter | all 14 days on Monday | Medium Rectangle | 300 x 250 pixels, max. 40 kB | 110000 | 50 € |
| Eltern.de Community Newsletter | all 14 days on Monday | Rectangle + Text link | 189x143 pixels + 350 characters, max. 3 kB | 110000 | 55 € |
| Eltern.de-Newsletter | all 14 days on Monday | Text link | 7 lines of 65 characters | 63000 | 25 € |
| Eltern.de-Newsletter | all 14 days on Monday | Medium Rectangle | 300 x 250 pixels, max. 40 kB | 63000 | 50 € |
| Eltern.de-Newsletter | all 14 days on Monday | Rectangle + Text link | 96x76 pixels + 260 characters, max. 3 kB | 63000 | 55 € |
| Pregnancy-Guide | weekly | Wallpaper | various | 50000 | on request |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Online advertorial | from € 5.500 |
| Photo contest | from € 30.000 |
| Shop integration | from € 4.500 |
| Special feature | from € 12.500 |
| Standalone newsletter | from CPM € 75 |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 11.324 | from € 56.532,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Assurances | 2010 |
| CeBIT-Special | 3. March 2010 |
| Christmas | December 2010 |
| Elementary school | 2010 |
| Faschion & Style (pregant woman / children) | 2010 |
| Fitness | 2010 |
| Health | 2010 |
| Infant | 2010 |
| Job & finance | 2010 |
| Nutrition | 2010 |
| Puberty | 2010 |
| School | 2010 |
| Travel | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
