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CONTENT
Eltern.de makes life easier for families. Expectant, young and experienced parents will find everything they need here at
any time – from the moment they begin thinking of having a child to adolescence. In all phases of life, Eltern.de offers quick
advice from experts, with text, images, videos, and practical tools. Topical articles deal with themes that are of importance
to families.
Eltern.de is a unique Internet family platform. It combines editorial content with communication in more than 200 forums and
a social network. Families can post a photo album and run a family blog, so that they can keep friends and relatives up to
date on their family’s day-to-day life. And they can get to know other families, easily and quickly.
The social network and editorial content are closely linked at Eltern.de. Parents interested in toddlers, for example, can
find tips provided by the editorial staff, look at a video, participate in a forum, or even organize a toddlers’ group in
their part of town through the family network.
TARGET GROUP
- Eltern.de reaches 923,000 users per month.
- 60% of the users are women.
- 41% of the target group are between 30 and 39 years of age. 68% of Eltern.de users are between 20 and 39 years of age.
- Eltern.de users have an above-average education: 42% have university entrance qualifications (A-levels) or a university degree.
- Their earnings are also above average: 30% have a net monthly household income of EUR3,000 or more.
- Eltern.de users have an above-average interest in baby products, toys, women’s cosmetics and clothing, wellness products, furniture and other furnishings, and insurance.
- They use the Internet more often than the average to obtain information about topics relating to the family and children, as well as the property market. They also use the Internet very often for online banking and online shopping.
- They use e-commerce more often than the average for purchasing baby products and toys, women’s clothing and cosmetics, wellness and health products, and home furnishings, and taking out insurance.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 47.611.235 PIs1)
- 2.281.117 VISITS1)
- 0.92 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 47.611.235 | 2.281.117 |
| June | 49.159.649 | 2.107.905 |
| May | 44.369.146 | 2.181.150 |
| April | 50.178.385 | 2.062.888 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Baby | AI p. W. fixed price |
68000 4600 € |
152000 9300 € |
152000 7400 € |
152000 11700 € |
85000 5100 € |
85000 4300 € |
190000 8000 € |
190000 5700 € |
190000 11400 € |
| Desire for kids | AI p. W. fixed price |
128000 4800 € |
256000 7700 € |
224000 5900 € |
224000 12600 € |
160000 5300 € |
160000 4200 € |
320000 6000 € |
280000 4200 € |
280000 11800 € |
| Family & Vacation | AI p. W. fixed price |
52000 2700 € |
160000 6300 € |
136000 5600 € |
136000 7900 € |
65000 2900 € |
65000 2500 € |
200000 5400 € |
170000 4300 € |
170000 7700 € |
| Health & Nutrition | AI p. W. fixed price |
24000 1300 € |
28000 1200 € |
24000 1000 € |
24000 1400 € |
30000 1300 € |
30000 1200 € |
30000 1000 € |
- - |
30000 1400 € |
| Homepage | AI p. W. fixed price |
72000 5300 € |
80000 4900 € |
64000 3100 € |
64000 5100 € |
90000 5600 € |
90000 5000 € |
100000 4200 € |
80000 2400 € |
80000 5000 € |
| Infants | AI p. W. fixed price |
16000 1200 € |
48000 2900 € |
44000 2100 € |
44000 3400 € |
20000 1200 € |
20000 1100 € |
60000 2500 € |
55000 1600 € |
55000 3300 € |
| Job & Money | AI p. W. fixed price |
36000 1600 € |
64000 2000 € |
52000 1700 € |
52000 2500 € |
45000 1400 € |
45000 1400 € |
80000 1600 € |
65000 1200 € |
65000 2300 € |
| Kindergarten | AI p. W. fixed price |
- - |
- - |
- - |
28000 1300 € |
- - |
- - |
- - |
- - |
35000 1200 € |
| Pregnancy | AI p. W. fixed price |
200000 9900 € |
600000 24900 € |
520000 21600 € |
520000 30300 € |
250000 11300 € |
250000 9300 € |
750000 21400 € |
650000 16600 € |
650000 29600 € |
| Schoolchild | AI p. W. fixed price |
- - |
60000 1800 € |
56000 1400 € |
56000 2600 € |
25000 1100 € |
- - |
75000 1400 € |
70000 1000 € |
70000 2400 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Baby | Desire for kids | |||
| Beauty & Style | Job & Money | |||
| Family & Vacation | Kindergarten | |||
| Health & Nutrition | Schoolchild | |||
| Homepage | ||||
| Infants | ||||
| Pregnancy | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 100 € | 50 € | 75 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 80 € | 40 € | 70 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 65 € | 35 € | 55 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 115 € | 60 € | 95 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 336 x 600 pixels | 90 € | 45 € | 70 € |
| Medium rectangle | 300 x 250 pixels | 75 € | 35 € | 55 € |
| Skyscraper | 160 x 600 pixels | 55 € | 25 € | 45 € |
| Super banner | 728 x 90 pixels | 40 € | 20 € | 30 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 130 € | 65 € | 100 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 75 € | 45 € | 60 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 10 € | 5 € | 5 € |
| Wallpaper (site-spcific) | see below | 90 € | 45 € | 70 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 90 € | 45 € | 70 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Text link | 189 x 143 pixels + 4 lines of 25 characters | 55 € | 25 € | - |
| Wallpaper | 795 x 90 pixels + 160 x 600 pixels | 90 € | 45 € | 70 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per week) | miscellaneous | - | 10.000 AI p.W. (Spot) + 90.000 AI p.W. (Wallpaper) | 7.000 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| Baby-Guide for the mother | weekly | Wallpaper | various | 15000 | on request |
| Baby-Guide for the vather | weekly | Wallpaper | various | 2500 | on request |
| Eltern.de Community Newsletter | all 14 days on Monday | Medium Rectangle | 300 x 250 pixels, max. 40 kB | 135000 | 50 € |
| Eltern.de Community Newsletter | all 14 days on Monday | Rectangle + Text link | 189x143 pixels + 350 characters, max. 3 kB | 135000 | 55 € |
| Eltern.de Community Newsletter | all 14 days on Monday | Text link | 7 lines of 65 characters | 135000 | 25 € |
| Eltern.de-Newsletter | all 14 days on Monday | Rectangle + Text link | 96x76 pixels + 260 characters, max. 3 kB | 75000 | 55 € |
| Eltern.de-Newsletter | all 14 days on Monday | Text link | 7 lines of 65 characters | 75000 | 25 € |
| Eltern.de-Newsletter | all 14 days on Monday | Medium Rectangle | 300 x 250 pixels, max. 40 kB | 75000 | 50 € |
| Eltern.de-recipe for familys | Monday to Friday | Medium Rectangle | 300 x 250 pixels, max. 40 kB | 50000 | 50 € |
| Pregnancy-Guide | weekly | Wallpaper | various | 60000 | on request |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Group of experts | from € 12.500 |
| Photo contest | from € 15.000 |
| Shop integration | from € 4.500 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 11.324 | from € 56.532,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Assurances | 2010 |
| CeBIT-Special | 3. March 2010 |
| Christmas | December 2010 |
| Elementary school | 2010 |
| Faschion & Style (pregant woman / children) | 2010 |
| Fitness | 2010 |
| Health | 2010 |
| Infant | 2010 |
| Job & finance | 2010 |
| Nutrition | 2010 |
| Puberty | 2010 |
| School | 2010 |
| Travel | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
