 |
CONTENT
essen-und-trinken.de is an extensive content and community platform for everything to do with eating, drinking and the pleasures of life.
essen-und-trinken.de is inspiring, gives advice, and links up its users through its mix of editorial and user-generated contents, handy tools, recipe videos, and great variation of seasonal topics. 10,000 recipes from the ESSEN & TRINKEN kitchen and a comprehensive database with recipe and instructional videos on cooking and baking whet the appetite for cooking. The diverse user community, where users can exchange and share recipes and cooking tips, rounds off the service for users who love to cook.
TARGET GROUP
- essen-und-trinken.de reaches 549,000 readers per month.
- Two-thirds (56%) of the users of essen-und-trinken.de are women.
- 42% of the target group are between 30 and 49 years of age. 60% of essen-und-trinken.de users are between 30 and 59 years of age.
- The users are well-educated: 42% have university entrance qualifications (A-levels) or a university degree.
- 31% of them have a net monthly household income of over EUR3,000, thus over the average of all online users.
- essen-und-trinken.de users have an above-average interest in women’s cosmetics and clothing, rail and airline tickets, hotels for holiday and business travel, books and wellness products.
- They use the Internet more often than the average to obtain information relating to food, drink and good living, as well as fitness and wellness.
- They use e-commerce more often than the average for purchasing women’s cosmetics and clothing, body care products, health products and medications, rail and airline tickets, booking hotels for holiday and business travel, and rental cars.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 20.100.120 PIs1)
- 1.122.567 VISITS1)
- 0.55 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 20.100.120 | 1.122.567 |
| June | 20.078.100 | 1.041.716 |
| May | 22.525.853 | 1.153.462 |
| April | 21.463.575 | 1.082.786 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Cooking and baking school | AI p. W. fixed price |
8000 600 € |
20000 1100 € |
16000 500 € |
16000 1300 € |
10000 600 € |
10000 500 € |
25000 900 € |
20000 1200 € |
20000 1200 € |
| Homepage | AI p. W. fixed price |
56000 3800 € |
64000 3400 € |
56000 2100 € |
56000 4500 € |
70000 4200 € |
70000 3400 € |
80000 2700 € |
70000 1500 € |
70000 4300 € |
| Recipes | AI p. W. fixed price |
400000 13400 € |
400000 7300 € |
400000 5600 € |
400000 10000 € |
500000 15000 € |
500000 13000 € |
500000 6500 € |
500000 3500 € |
500000 10000 € |
| Topics | AI p. W. fixed price |
400000 17200 € |
400000 13700 € |
400000 12100 € |
400000 21300 € |
500000 20000 € |
500000 15500 € |
500000 11000 € |
500000 8800 € |
500000 20300 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Cooking and baking school | Drinks | |||
| Homepage | Recipes | |||
| Topics | ||||
| Videos | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 85 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 336 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | 5 € | 5 € |
| Wallpaper (site-spcific) | see below | 80 € | 40 € | 60 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Textlink (Homepage+Homepages of Themes+Recipes) | 70 x 70 pixels + 2 lines of 15 characters | 55 € | - | - |
| Wallpaper | 851 x 90 pixels + 160 x 600 pixels | 80 € | 40 € | 60 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per week) | miscellaneous | - | 5.000 AI p.W. (Spot) + 60.000 AI p.W. (Wallpaper) | 4.500 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| essen-und-trinken.de Newsletter | weekly - on Thursday | Rectangle + Text link | 80 x 80 pixels + 3 lines of 20 characters | 53400 | 55 € |
| essen-und-trinken.de Newsletter | weekly - on Thursday | Medium Rectangle | 300x250 pixels, max. 40 kB | 53400 | 50 € |
| essen-und-trinken.de Newsletter | weekly - on Thursday | Text link | 7 lines of 65 characters | 53400 | 25 € |
| essen-und-trinken.de Newsletter | weekly - on Thursday | Banner | 468x60 pixels, max. 40 kB | 53400 | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 5.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Premium themecategory | on request |
| Recipe integration | from € 7.200 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
| Web Tv sponsoring | from € 25.000 |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 8.159 | from € 38.517,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Celebrations (f.e. eastern) | 2010 |
| Christmas | December 2010 |
| Cooking tips / Lore of goods | 2010 |
| Cooking with children | 2010 |
| Health | 2010 |
| Healthy nutrition | 2010 |
| International / regional cuisine | 2010 |
| Learning cooking | 2010 |
| Nutrition | 2010 |
| Recipes | 2010 |
| Saison cuisine | 2010 |
| Wine & Drinks | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
