Zur deutschen Versionwww.agof.de

CONTENT

essen-und-trinken.de is an extensive content and community platform for everything to do with eating, drinking and the pleasures of life.

essen-und-trinken.de is inspiring, gives advice, and links up its users through its mix of editorial and user-generated contents, handy tools, recipe videos, and great variation of seasonal topics. 10,000 recipes from the ESSEN & TRINKEN kitchen and a comprehensive database with recipe and instructional videos on cooking and baking whet the appetite for cooking. The diverse user community, where users can exchange and share recipes and cooking tips, rounds off the service for users who love to cook. 

TARGET GROUP

  • essen-und-trinken.de reaches 549,000 readers per month.
  • Two-thirds (56%) of the users of essen-und-trinken.de are women.
  • 42% of the target group are between 30 and 49 years of age. 60% of essen-und-trinken.de users are between 30 and 59 years of age.
  • The users are well-educated: 42% have university entrance qualifications (A-levels) or a university degree.
  • 31% of them have a net monthly household income of over EUR3,000, thus over the average of all online users.
  • essen-und-trinken.de users have an above-average interest in women’s cosmetics and clothing, rail and airline tickets, hotels for holiday and business travel, books and wellness products.
  • They use the Internet more often than the average to obtain information relating to food, drink and good living, as well as fitness and wellness.
  • They use e-commerce more often than the average for purchasing women’s cosmetics and clothing, body care products, health products and medications, rail and airline tickets, booking hotels for holiday and business travel, and rental cars.

Source: internet facts 2010-I, Basis: Users per month


Current coverage and usage data

  • 20.100.120 PIs1)
  • 1.122.567 VISITS1)
  • 0.55 m unique user2)
Month PIs VISITS
July 20.100.120 1.122.567
June 20.078.100 1.041.716
May 22.525.853 1.153.462
April 21.463.575 1.082.786

1)Source: IVW
2)Source: internet facts 2010-I

FIXED PRICES PER WEEK

You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Halfpage ad336 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Cooking and baking school AI p. W.
fixed price
8000
600 €
20000
1100 €
16000
500 €
16000
1300 €
10000
600 €
10000
500 €
25000
900 €
20000
1200 €
20000
1200 €
Homepage AI p. W.
fixed price
56000
3800 €
64000
3400 €
56000
2100 €
56000
4500 €
70000
4200 €
70000
3400 €
80000
2700 €
70000
1500 €
70000
4300 €
Recipes AI p. W.
fixed price
400000
13400 €
400000
7300 €
400000
5600 €
400000
10000 €
500000
15000 €
500000
13000 €
500000
6500 €
500000
3500 €
500000
10000 €
Topics AI p. W.
fixed price
400000
17200 €
400000
13700 €
400000
12100 €
400000
21300 €
500000
20000 €
500000
15500 €
500000
11000 €
500000
8800 €
500000
20300 €

Create a CSV from this table

SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM BASIS
Cooking and baking school Drinks
Homepage Recipes
Topics
Videos
Advertising form Format PREMIUM BASIS ROTATION
Expandable - Medium rectangle max. 400 x 400 pixels 90 € 45 € 70 €
Expandable - Skyscraper max. 400 x 600 pixels 70 € 35 € 60 €
Expandable - Super Banner max. 728 x 400 pixels 60 € 30 € 50 €
Expandable - Wallpaper max. 600 x 600 pixels 105 € 50 € 85 €
Flash layer 400 x 400 pixels 90 € 45 € 70 €
Halfpage ad 336 x 600 pixels 80 € 40 € 60 €
Medium rectangle 300 x 250 pixels 65 € 35 € 45 €
Skyscraper 160 x 600 pixels 45 € 25 € 35 €
Super banner 728 x 90 pixels 35 € 15 € 25 €
Tandem ad (flash layer + medium rectangle) miscellaneous 120 € 60 € 90 €
Tandem ad (flash layer + skyscraper) miscellaneous 110 € 55 € 85 €
Tandem ad (flash layer + super banner) miscellaneous 105 € 50 € 80 €
Tandem ad (super banner + skyscraper) miscellaneous 60 € 30 € 45 €
Text link (in the content) 4 lines of 25 characters 25 € 10 € -
Text link (in the teaser column) 4 lines of 25 characters 5 € 5 € 5 €
Wallpaper (site-spcific) see below 80 € 40 € 60 €
Wallpaper (standard) 728 x 90 + 160 x 600 pixels 80 € 40 € 60 €
Advertising form (site-specific) Format PREMIUM BASIS ROTATION
Rectangle + Textlink (Homepage+Homepages of Themes+Recipes) 70 x 70 pixels + 2 lines of 15 characters 55 € - -
Wallpaper 851 x 90 pixels + 160 x 600 pixels 80 € 40 € 60 €
advertising form (moving image) Format CPM AI p. w./d. fixed prices p. w./d.
Pre- and post roll video ad - 10 sec. 480 x 360 pixels - flash 60 €    
Pre- and post roll video ad - 15 sec. 480 x 360 pixels - flash 70 €    
Pre- and post roll video ad - 20 sec. 480 x 360 pixels - flash 80 €    
Pre- and post roll video ad - 25 sec. 480 x 360 pixels - flash 90 €    
Pre- and post roll video ad - 30 sec. 480 x 360 pixels - flash 100 €    
Fullscreen Sport incl. reminder-wallpaper (per week) miscellaneous - 5.000 AI p.W. (Spot) + 60.000 AI p.W. (Wallpaper) 4.500 €

Create a CSV from this table

Additional charges

Additional charges Format Price
StreamingAd   External service provider costs

NEWSLETTER

NEWSLETTER Frequency Advertisment: Format Subscribers CPM
essen-und-trinken.de Newsletter weekly - on Thursday Rectangle + Text link 80 x 80 pixels + 3 lines of 20 characters 53400 55 €
essen-und-trinken.de Newsletter weekly - on Thursday Medium Rectangle 300x250 pixels, max. 40 kB 53400 50 €
essen-und-trinken.de Newsletter weekly - on Thursday Text link 7 lines of 65 characters 53400 25 €
essen-und-trinken.de Newsletter weekly - on Thursday Banner 468x60 pixels, max. 40 kB 53400 25 €

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
Competition from € 5.500
eBooklet from € 20.000
EMS Trend insight € 7.500
Premium themecategory on request
Recipe integration from € 7.200
Special feature from € 12.500
Subchannel on request
Tool integration on request
Web Tv sponsoring from € 25.000

CROSS-MEDIA

CROSS-MEDIA Price
Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 8.159 from € 38.517,00

Specials

Theme Zeitraum
Celebrations (f.e. eastern) 2010
Christmas December 2010
Cooking tips / Lore of goods 2010
Cooking with children 2010
Health 2010
Healthy nutrition 2010
International / regional cuisine 2010
Learning cooking 2010
Nutrition 2010
Recipes 2010
Saison cuisine 2010
Wine & Drinks 2010

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.