 |
CONTENT
capital.de, the interactive business platform, offers additional information to the magazine, helping users make the right decisions for the ideal management of their finances. This includes up-to-date news and in-depth reports on a range of topics, broken down into the areas politics, finance, real estate, companies, tax & legal affairs, automobile & technology.
One of CAPITAL’s core competencies is reporting on everything to do with real estate. The inter-active ‘Immobilienkompass’ (Real Estate Compass, on www.capital.de/Immobilien or www.immobilien-kompass.de) affords users an opportunity to get a quick overview of prices in a number of big cities or regions by means of interactive maps and sorting criteria such as ‘buy or rent’, ‘house or flat’, ‘detached or terraced’.
In addition to other useful tools, capital.de also offers mobile services. “Capital Mobil” brings its users the most important news of the day and keeps a constant eye on its own portfolio at the same time. Other services that can be accessed via the mobile website include a news ticker and a calculator for call money and fixed deposits. Capital Mobil is the fresh, forward-looking media channel that reaches decision-makers in their everyday lives, anytime and anywhere.
TARGET GROUP
- capital.de reaches 212,000 users per month.
- 65% of the users are men.
- 49% of the target group are between 30 and 49 years of age. 65% of capital.de users are between 30 and 59 years of age.
- capital.de users have an above-average education: 47% have university entrance qualifications (A-levels) or a university degree.
- The target group has very high income: 42% of users have a net monthly household income of over EUR3,000. 23% have income of their own of over EUR4,000.
- 11% are self-employed or freelancers. 13% are executives or senior civil servants.
- capital.de users have an above-average interest in investments, shares/stock and securities, insurance, airline and rail tickets, computer software and hardware, and hotels. They also have an above-average interest in rental cars and new cars.
- They use the Internet primarily for online banking and to obtain information about world events and regional news. They also have an above-average interest in information regarding the property market.
- They use e-commerce more often than the average for purchasing computer software and hardware, investments, shares/stock, securities and funds, airline and rail tickets, booking hotels, and taking out insurance.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 7.099.682 PIs1)
- 502.486 VISITS1)
- 0.21 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 7.099.682 | 502.486 |
| June | 6.656.058 | 503.522 |
| May | 6.685.427 | 536.848 |
| April | 6.477.088 | 488.076 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|
| Finance | AI p. W. fixed price |
32000 2300 € |
64000 3700 € |
104000 5700 € |
104000 7700 € |
40000 2200 € |
80000 3200 € |
130000 4600 € |
130000 7100 € |
| Homepage | AI p. W. fixed price |
40000 3000 € |
64000 3700 € |
80000 4400 € |
80000 6000 € |
50000 2800 € |
80000 3200 € |
100000 3500 € |
100000 5500 € |
| Real Investment | AI p. W. fixed price |
320000 11700 € |
320000 9300 € |
320000 8700 € |
320000 11900 € |
400000 11000 € |
400000 8000 € |
400000 7000 € |
400000 11000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Cars & Technology | ||||
| Companys | ||||
| Finance | ||||
| Homepage | ||||
| Real Investment | ||||
| Advertising form | Format | PREMIUM | ROTATION | |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 100 € | 80 € | |
| Expandable - Skyscraper | max. 400 x 600 pixels | 80 € | 65 € | |
| Expandable - Super Banner | max. 728 x 400 pixels | 70 € | 55 € | |
| Expandable - Wallpaper | max. 600 x 600 pixels | 95 € | 85 € | |
| Flash layer | 400 x 400 pixels | 95 € | 75 € | |
| Halfpage ad | 336 x 600 pixels | 80 € | 60 € | |
| Medium rectangle | 300 x 250 pixels | 75 € | 55 € | |
| Skyscraper | 160 x 600 pixels | 55 € | 40 € | |
| Super banner | 728 x 90 pixels | 45 € | 30 € | |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 130 € | 120 € | |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 120 € | 120 € | |
| Tandem ad (flash layer + super banner) | miscellaneous | 120 € | 120 € | |
| Tandem ad (super banner + skyscraper) | miscellaneous | 80 € | 60 € | |
| Text link (in the content) | 4 lines of 25 characters | 25 € | - | |
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | 5 € | |
| Wallpaper (site-spcific) | see below | 70 € | 60 € | |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 70 € | 60 € | |
| Advertising form (site-specific) | Format | PREMIUM | ROTATION | |
| Rectangle + Text link | 146 x 110 pixels + 4 lines of 45 characters | 55 € | - | |
| Wallpaper | 850 x 90 pixels + 160 x 600 pixels | 70 € | 60 € | |
| 2. Medium rectangle | 300 x 250 pixels | 40 € | 25 € | |
| 2. Expandable - Medium rectangle | max. 400 x 400 pixels | 65 € | 50 € | |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| Capital Investor | weekly on Friday | Banner | 468 x 60 pixels, max. 40 KB | 28000 | 25 € |
| Capital Investor | weekly on Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 28000 | 50 € |
| Capital Investor | weekly on Friday | Text link | 7 lines of 65 characters | 28000 | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| eBooklet | from e 20.000 |
| EMS Trend insight | € 7.500 |
| Premium themecategory | on request |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 5.650 | from € 46.483,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Career | 2010 |
| Cars | 2010 |
| CeBIT-Special | 3. March 2010 |
| Christmas | December 2010 |
| Companys | 2010 |
| Finance | 2010 |
| IFA-Special | 4. September 2010 |
| Lifestyle | 2010 |
| Politics | 2010 |
| Real estate | 2010 |
| Taxation & law | 2010 |
| Technics | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
