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CONTENT
The introduction of the new Vodafone live! portal brings attractive benefits for the user: Vodafone is now making available on broadband many services that its customers already know from their mobile phone. The new Vodafone live! portal is outstanding for its clear navigation concept. Here users have quick and easy access to popular services, news and applications, for example their e-mail, music services and a wide range of entertainment offerings such as community + dating services. The Vodafone live! portal also serves as a personal start page for entering the Internet.
TARGET GROUP
- vodafonelive.de reaches 100,000 users per month.
- More men (59%) than women (41%) are represented among the users of vodafonelive.de.
- 73% of the target group are between 20 and 49 years of age. 53% of vodafonelive.de users are between 30 and 49 years of age.
- 59% of the target group have a net monthly household income of EUR2,000 or more.
- vodafonelive.de users have an above-average interest in computer hardware and software, men’s cosmetics and clothing, health insurance, and car financing.
- They use websites in the Internet, more often than the average, that deal with fitness and wellness, stars and celebrities, and food, drink and good living. They also use online banking and read test reports.
- They use e-commerce more often than the average for purchasing consumer electronics, computer hardware and software, and telecommunications products, as well as to take out insurance or arrange car financing.
Source: internet facts 2009-III, Basis: Users per month
Current coverage and usage data
- 2.004.150 PIs1)
- 416.634 VISITS1)
- 0.10 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 2.004.150 | 416.634 |
| January | 2.213.341 | 437.094 |
| December | 2.644.273 | 552.103 |
| November | 2.012.362 | 375.140 |
1)Source: own data
2)Source: internet facts 2009-III
The fixed price per week for a fullbanner on vodafonelive.de is EUR 3,800 with a guaranteed media volume of 500,000 ad impressions.
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Homepage | Total (without homepage) | |||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | - | 45 € | - |
| Expandable - Skyscraper | max. 400 x 600 pixels | - | 35 € | - |
| Expandable - Super Banner | max. 728 x 400 pixels | - | 35 € | - |
| Expandable - Wallpaper | max. 600 x 600 pixels | - | 55 € | - |
| Flash layer | 400 x 400 pixels | - | 40 € | - |
| Medium rectangle | 300 x 250 pixels | - | 20 € | - |
| Skyscraper | 160 x 600 pixels | 20 € | 10 € | - |
| Super banner | 728 x 90 pixels | 20 € | 10 € | - |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | - | 50 € | - |
| Tandem ad (flash layer + skyscraper) | miscellaneous | - | 45 € | - |
| Tandem ad (flash layer + super banner) | miscellaneous | - | 35 € | - |
| Tandem ad (super banner + skyscraper) | miscellaneous | 30 € | 15 € | - |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 50 € | 30 € | - |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
AdSpecials
| AdSpecials | Price |
|---|---|
| Content integration | on request |
| EMS Trend insight | on request |
| Tool integration | on request |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
