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CONTENT
dogs-magazin.de is the unique lifestyle portal for demanding dog owners. dogs-magazin.de offers cross-media networking with the DOGS print media brand and places an emphasis on advice and exchange for and between dog lovers.
The website offers sound information, beautiful photo pages and useful services. Dog lovers can also exchange notes on the message board or show off their pets in the photo community. Additionally, every new issue of the magazine is presented extensively, and it is also possible to subscribe to the magazine on line.
TARGET GROUP
- Nearly three quarters (74%) of users of dogs-magazin.de are women. 80% of the users are aged between 20 and 49 years old.
- Users of dogs-magazin.de earn better than average according to netobserver: 23% dispose of a net monthly household income of EUR3500.- or more.
- More often than average, they seek information on websites concerned with nature and environmental protection, rental issues, the purchase and sale of property, cooking and gastronomy as well as tourism and travel.
- 91 % of the users of Dogs-magazin.de have made purchases over the internet during the past six months. This is much higher than average, according to netobserver.
- Their experience with e-commerce relates mainly to consumer goods such as food and drink, cleaning products, tickets for cultural events, sports clothing, shoes and accessories, beauty and health products as well as household products such as furniture, household decor, DIY tools, garden tools and plants.
Source: NetObserver 2009
Current coverage and usage data
- 1.558.572 PIs1)
- - VISITS1)
| Month | PIs | VISITS |
|---|---|---|
| February | 1.558.572 | - |
| January | 1.456.765 | - |
| December | 1.447.075 | 68.450 |
| November | 1.695.285 | 72.422 |
1)Source: own data
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
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|---|---|---|---|---|---|---|---|---|---|
| Total | AI p. W. fixed price |
24000 1700 € |
104000 3600 € |
96000 2900 € |
96000 5000 € |
30000 1500 € |
130000 2900 € |
120000 2100 € |
120000 4800 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Total | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | - | - |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | - | - |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | - | - |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | - | - |
| Flash layer | 400 x 400 pixels | 90 € | - | - |
| Medium rectangle | 300 x 250 pixels | 65 € | - | - |
| Skyscraper | 160 x 600 pixels | 45 € | - | - |
| Super banner | 728 x 90 pixels | 35 € | - | - |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | - | - |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | - | - |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | - | - |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | - | - |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 80 € | - | - |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 700 x 90 pixels + 160 x 600 pixels | 80 € | - | - |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Online advertorial | from € 5.500 |
| Photo contest | from € 30.000 |
| Premium themecategory | on request |
| Special feature | from € 12.500 |
| Tool integration | on request |
| WebTv sponsoring | from € 25.000 |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 5.500 | from € 25.025,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Christmas | December 2010 |
| Dogs | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
