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CONTENT
boerse-online.de provides timely, competent and independent coverage of the developments at the stock exchanges and makes specific recommendations for private and institutional investors. In addition to this, it contains valuable tools, e.g. for the analysis of shares, investment funds and certificates, and a stock trading glossary.
The BÖRSE ONLINE Daily newsletter keeps investors informed about the latest developments on the stock markets on every trading day.
For users who prefer moving images, boerse-online.de also offers videos: every week, the latest news on stocks and shares, funds and other financial investments is presented in video format. boerse-online.de’s own video centre offers exclusive advertising opportunities that draw a great deal of attention.
Moreover, the investment magazine’s mobile website offers a broad range of topics in the same high quality users are familiar with from BÖRSE ONLINE, placing an emphasis on shares, charting, certificates and investment funds.
TARGET GROUP
- boerse-online.de reaches 150,000 users per month.
- 71% of the users are men.
- 70% of the target group are between 30 and 59 years of age. 57% of boerse-online.de users are between 20 and 49 years of age.
- boerse-online.de users have an above-average education: 53% have university entrance qualifications (A-levels) or a university degree.
- The target group has very high income: 17% of users have net income of their own amounting to EUR4,000 or more, compared with 5% of all online users.
- 16% are self-employed or freelancers. 12% are executives or senior civil servants.
- boerse-online.de users have an above-average interest in investments, shares/stock, securities and funds, airline tickets and hotels, new cars and navigation systems, and insurance.
- They use the Internet more often than the average for online banking and to obtain information about world events, regional news, the property market, and sports results.
- They use e-commerce more often than the average for trading in securities, investments, funds and shares/stock, booking airline and rail tickets and hotels, purchasing men’s cosmetics, and taking out insurance.
Source: internet facts 2009-II, Basis: Users per month
Current coverage and usage data
- 11.613.489 PIs1)
- 1.527.264 VISITS1)
- 0.15 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 11.613.489 | 1.527.264 |
| January | 12.553.660 | 1.640.126 |
| December | 11.215.878 | 1.441.012 |
| November | 13.461.831 | 1.603.471 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|
| Certificates | AI p. W. fixed price |
32000 1500 € |
32000 1800 € |
32000 1800 € |
32000 2000 € |
40000 1500 € |
40000 1000 € |
40000 1000 € |
40000 2000 € |
| Funds | AI p. W. fixed price |
32000 1300 € |
40000 1800 € |
32000 2000 € |
32000 1600 € |
40000 1300 € |
50000 1000 € |
40000 1100 € |
40000 1600 € |
| Homepage | AI p. W. fixed price |
304000 10300 € |
280000 12600 € |
280000 12600 € |
280000 12000 € |
380000 10000 € |
350000 7000 € |
350000 7000 € |
350000 12000 € |
| Investment | AI p. W. fixed price |
440000 11000 € |
480000 9800 € |
440000 10700 € |
440000 11600 € |
550000 9900 € |
600000 7500 € |
550000 8200 € |
550000 11000 € |
| Shares & Chart Analysis | AI p. W. fixed price |
200000 4100 € |
216000 3500 € |
200000 3300 € |
200000 5300 € |
250000 3700 € |
270000 2700 € |
250000 2500 € |
250000 5000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Certificates | Investment | |||
| Finance | Shares & Chart Analysis | |||
| Funds | ||||
| Homepage | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 85 € | 55 € | 65 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 60 € | 50 € | 50 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 50 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 95 € | 55 € | 75 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Medium rectangle | 300 x 250 pixels | 60 € | 30 € | 40 € |
| Skyscraper | 160 x 600 pixels | 35 € | 15 € | 25 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 55 € | 25 € | 40 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | 5 € | 5 € |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 70 € | 30 € | 50 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 840 x 90 pixels + 160 x 600 pixels | 70 € | 30 € | 50 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| boerse-online.de-Daily | Monday to Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 18700 | 35 € |
| boerse-online.de-Daily | Monday to Friday | Text link | 7 lines of 65 characters | 18700 | 10 € |
| boerse-online.de-Daily | Monday to Friday | Banner | 468 x 60 pixels, max. 40 KB | 18700 | 15 € |
| boerse-online.de-Newsletter | weekly - on Wednesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 19800 | 40 € |
| boerse-online.de-Newsletter | weekly - on Wednesday | Banner | 468 x 60 pixels, max. 40 KB | 19800 | 20 € |
| boerse-online.de-Newsletter | weekly - on Wednesday | Text link | 7 lines of 65 characters | 20600 | 20 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Online advertorial | from € 5.500 |
| Podcast sponsoring | from € 7.500 |
| Premium themecategory | on request |
| Special feature | from € 12.500 |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 5.675 | from € 27.317,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Assurances | 2010 |
| Bundeswertpapiere | 2010 |
| CeBIT-Special | 3. March 2010 |
| Certificates | 2010 |
| Christmas | December 2010 |
| Finance | 2010 |
| Funds | 2010 |
| Hebelpapiere | 2010 |
| Interest | 2010 |
| Investment | 2010 |
| Old-age provisions | 2010 |
| Stocks & Chares | 2010 |
| World Cup 2010 | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
