Zur deutschen Versionwww.agof.de

CONTENT

boerse-online.de provides timely, competent and independent coverage of the developments at the stock exchanges and makes specific recommendations for private and institutional investors. In addition to this, it contains valuable tools, e.g. for the analysis of shares, investment funds and certificates, and a stock trading glossary.

The BÖRSE ONLINE Daily newsletter keeps investors informed about the latest developments on the stock markets on every trading day.

For users who prefer moving images, boerse-online.de also offers videos: every week, the latest news on stocks and shares, funds and other financial investments is presented in video format. boerse-online.de’s own video centre offers exclusive advertising opportunities that draw a great deal of attention.

Moreover, the investment magazine’s mobile website offers a broad range of topics in the same high quality users are familiar with from BÖRSE ONLINE, placing an emphasis on shares, charting, certificates and investment funds.

TARGET GROUP

  • boerse-online.de reaches 241,000 users per month.
  • 72% of the users are men.
  • 64% of the target group are between 30 and 59 years of age. 60% of boerse-online.de users are between 20 and 49 years of age.
  • boerse-online.de users have an above-average education: 56% have university entrance qualifications (A-levels) or a university degree.
  • The target group has very high income: 15% of users have net income of their own amounting to EUR4,000 or more, compared with 5% of all online users.
  • 15% are self-employed or freelancers. 11% are executives or senior civil servants.
  • boerse-online.de users have an above-average interest in investments, shares/stock, securities and funds, airline tickets and hotels, new cars and navigation systems, and insurance.
  • They use the Internet more often than the average for online banking and to obtain information about world events, regional news, the property market, and sports results.
  • They use e-commerce more often than the average for trading in securities, investments, funds and shares/stock, booking airline and rail tickets and hotels, purchasing men’s cosmetics, and taking out insurance.

Source: internet facts 2010-I, Basis: Users per month


Current coverage and usage data

  • 10.704.218 PIs1)
  • 1.297.647 VISITS1)
  • 0.24 m unique user2)
Month PIs VISITS
July 10.704.218 1.297.647
June 10.875.419 1.312.213
May 12.133.673 1.508.244
April 12.143.004 1.418.833

1)Source: IVW
2)Source: internet facts 2010-I

FIXED PRICES PER DAY

ad section Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Homepage AI p. D.
fixed price
50000
1600 €
65000
1600 €
50000
1200 €
50000
2000 €

FIXED PRICES PER WEEK

You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Halfpage ad336 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Funds AI p. W.
fixed price
24000
1000 €
24000
1100 €
24000
1400 €
24000
1200 €
30000
1200 €
30000
1000 €
-
-
-
-
30000
1200 €
Homepage AI p. W.
fixed price
240000
8300 €
320000
14400 €
240000
10800 €
240000
10200 €
-
-
300000
8100 €
400000
8000 €
300000
6000 €
300000
10200 €
Investment AI p. W.
fixed price
200000
5000 €
200000
4000 €
200000
4900 €
200000
5300 €
250000
5100 €
250000
4500 €
250000
3100 €
250000
3800 €
250000
5000 €
Shares & Chart Analysis AI p. W.
fixed price
320000
6600 €
320000
10400 €
320000
5200 €
320000
4200 €
400000
8000 €
400000
6000 €
400000
4000 €
400000
4000 €
400000
8000 €

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SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM BASIS
Certificates Investment
Finance Shares & Chart Analysis
Funds
Homepage
Advertising form Format PREMIUM BASIS ROTATION
Expandable - Medium rectangle max. 400 x 400 pixels 85 € 55 € 65 €
Expandable - Skyscraper max. 400 x 600 pixels 60 € 50 € 50 €
Expandable - Super Banner max. 728 x 400 pixels 60 € 50 € 50 €
Expandable - Wallpaper max. 600 x 600 pixels 95 € 55 € 75 €
Flash layer 400 x 400 pixels 90 € 45 € 70 €
Medium rectangle 300 x 250 pixels 60 € 30 € 40 €
Skyscraper 160 x 600 pixels 35 € 15 € 25 €
Super banner 728 x 90 pixels 35 € 15 € 25 €
Tandem ad (flash layer + medium rectangle) miscellaneous 120 € 60 € 90 €
Tandem ad (flash layer + skyscraper) miscellaneous 110 € 55 € 85 €
Tandem ad (flash layer + super banner) miscellaneous 110 € 55 € 85 €
Tandem ad (super banner + skyscraper) miscellaneous 55 € 25 € 40 €
Text link (in the content) 4 lines of 25 characters 25 € 10 € -
Text link (in the teaser column) 4 lines of 25 characters 5 € 5 € 5 €
Wallpaper (site-spcific) see below 70 € 30 € 50 €
Wallpaper (standard) 728 x 90 + 160 x 600 pixels 70 € 30 € 50 €
Advertising form (site-specific) Format PREMIUM BASIS ROTATION
Wallpaper 839 x 90 pixels + 160 x 600 pixels 70 € 30 € 50 €
2. Medium Rectangle 300 x 250 pixels 30 € 15 € 20 €
2. Expandable Medium Rectangle max. 400 x 400 pixels 55 € 40 € 45 €
advertising form (moving image) Format CPM AI p. w./d. fixed prices p. w./d.
Pre- and post roll video ad - 10 sec. 480 x 360 pixels - flash 60 €    
Pre- and post roll video ad - 15 sec. 480 x 360 pixels - flash 70 €    
Pre- and post roll video ad - 20 sec. 480 x 360 pixels - flash 80 €    
Pre- and post roll video ad - 25 sec. 480 x 360 pixels - flash 90 €    
Pre- and post roll video ad - 30 sec. 480 x 360 pixels - flash 100 €    

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Additional charges

Additional charges Format Price
StreamingAd   External service provider costs

NEWSLETTER

NEWSLETTER Frequency Advertisment: Format Subscribers CPM
boerse-online.de-Daily Monday to Friday Medium Rectangle 300 x 250 pixels, max. 40 KB 18700 35 €
boerse-online.de-Daily Monday to Friday Text link 7 lines of 65 characters 18700 10 €
boerse-online.de-Daily Monday to Friday Banner 468 x 60 pixels, max. 40 KB 18700 15 €
boerse-online.de-Newsletter weekly - on Wednesday Banner 468 x 60 pixels, max. 40 KB 19800 20 €
boerse-online.de-Newsletter weekly - on Wednesday Text link 7 lines of 65 characters 20600 20 €
boerse-online.de-Newsletter weekly - on Wednesday Medium Rectangle 300 x 250 pixels, max. 40 KB 19800 40 €

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
eBooklet from € 20.000
EMS Trend insight € 7.500
Podcast sponsoring from € 7.500
Premium themecategory on request
Special feature from € 12.500
Subchannel on request
Tool integration on request

CROSS-MEDIA

CROSS-MEDIA Price
Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 5.675 from € 27.317,00

Specials

Theme Zeitraum
Assurances 2010
Bundeswertpapiere 2010
CeBIT-Special 3. March 2010
Certificates 2010
Christmas December 2010
Finance 2010
Funds 2010
Hebelpapiere 2010
Interest 2010
Investment 2010
Old-age provisions 2010
Stocks & Chares 2010
World Cup 2010 2010

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.