 |
CONTENT
boerse-online.de provides timely, competent and independent coverage of the developments at the stock exchanges and makes specific recommendations for private and institutional investors. In addition to this, it contains valuable tools, e.g. for the analysis of shares, investment funds and certificates, and a stock trading glossary.
The BÖRSE ONLINE Daily newsletter keeps investors informed about the latest developments on the stock markets on every trading day.
For users who prefer moving images, boerse-online.de also offers videos: every week, the latest news on stocks and shares, funds and other financial investments is presented in video format. boerse-online.de’s own video centre offers exclusive advertising opportunities that draw a great deal of attention.
Moreover, the investment magazine’s mobile website offers a broad range of topics in the same high quality users are familiar with from BÖRSE ONLINE, placing an emphasis on shares, charting, certificates and investment funds.
TARGET GROUP
- boerse-online.de reaches 241,000 users per month.
- 72% of the users are men.
- 64% of the target group are between 30 and 59 years of age. 60% of boerse-online.de users are between 20 and 49 years of age.
- boerse-online.de users have an above-average education: 56% have university entrance qualifications (A-levels) or a university degree.
- The target group has very high income: 15% of users have net income of their own amounting to EUR4,000 or more, compared with 5% of all online users.
- 15% are self-employed or freelancers. 11% are executives or senior civil servants.
- boerse-online.de users have an above-average interest in investments, shares/stock, securities and funds, airline tickets and hotels, new cars and navigation systems, and insurance.
- They use the Internet more often than the average for online banking and to obtain information about world events, regional news, the property market, and sports results.
- They use e-commerce more often than the average for trading in securities, investments, funds and shares/stock, booking airline and rail tickets and hotels, purchasing men’s cosmetics, and taking out insurance.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 10.704.218 PIs1)
- 1.297.647 VISITS1)
- 0.24 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 10.704.218 | 1.297.647 |
| June | 10.875.419 | 1.312.213 |
| May | 12.133.673 | 1.508.244 |
| April | 12.143.004 | 1.418.833 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER DAY
| ad section |  |
 |
 |
 |
|
|---|---|---|---|---|---|
| Homepage | AI p. D. fixed price |
50000 1600 € |
65000 1600 € |
50000 1200 € |
50000 2000 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
|
|
|
|
|
|---|---|---|---|---|---|---|---|---|---|---|
| Funds | AI p. W. fixed price |
24000 1000 € |
24000 1100 € |
24000 1400 € |
24000 1200 € |
30000 1200 € |
30000 1000 € |
- - |
- - |
30000 1200 € |
| Homepage | AI p. W. fixed price |
240000 8300 € |
320000 14400 € |
240000 10800 € |
240000 10200 € |
- - |
300000 8100 € |
400000 8000 € |
300000 6000 € |
300000 10200 € |
| Investment | AI p. W. fixed price |
200000 5000 € |
200000 4000 € |
200000 4900 € |
200000 5300 € |
250000 5100 € |
250000 4500 € |
250000 3100 € |
250000 3800 € |
250000 5000 € |
| Shares & Chart Analysis | AI p. W. fixed price |
320000 6600 € |
320000 10400 € |
320000 5200 € |
320000 4200 € |
400000 8000 € |
400000 6000 € |
400000 4000 € |
400000 4000 € |
400000 8000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Certificates | Investment | |||
| Finance | Shares & Chart Analysis | |||
| Funds | ||||
| Homepage | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 85 € | 55 € | 65 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 60 € | 50 € | 50 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 50 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 95 € | 55 € | 75 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Medium rectangle | 300 x 250 pixels | 60 € | 30 € | 40 € |
| Skyscraper | 160 x 600 pixels | 35 € | 15 € | 25 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 55 € | 25 € | 40 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | 5 € | 5 € |
| Wallpaper (site-spcific) | see below | 70 € | 30 € | 50 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 70 € | 30 € | 50 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 839 x 90 pixels + 160 x 600 pixels | 70 € | 30 € | 50 € |
| 2. Medium Rectangle | 300 x 250 pixels | 30 € | 15 € | 20 € |
| 2. Expandable Medium Rectangle | max. 400 x 400 pixels | 55 € | 40 € | 45 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| boerse-online.de-Daily | Monday to Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 18700 | 35 € |
| boerse-online.de-Daily | Monday to Friday | Text link | 7 lines of 65 characters | 18700 | 10 € |
| boerse-online.de-Daily | Monday to Friday | Banner | 468 x 60 pixels, max. 40 KB | 18700 | 15 € |
| boerse-online.de-Newsletter | weekly - on Wednesday | Banner | 468 x 60 pixels, max. 40 KB | 19800 | 20 € |
| boerse-online.de-Newsletter | weekly - on Wednesday | Text link | 7 lines of 65 characters | 20600 | 20 € |
| boerse-online.de-Newsletter | weekly - on Wednesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 19800 | 40 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Podcast sponsoring | from € 7.500 |
| Premium themecategory | on request |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 5.675 | from € 27.317,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Assurances | 2010 |
| Bundeswertpapiere | 2010 |
| CeBIT-Special | 3. March 2010 |
| Certificates | 2010 |
| Christmas | December 2010 |
| Finance | 2010 |
| Funds | 2010 |
| Hebelpapiere | 2010 |
| Interest | 2010 |
| Investment | 2010 |
| Old-age provisions | 2010 |
| Stocks & Chares | 2010 |
| World Cup 2010 | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
