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CONTENT
NEON.de is the user-generated-content portal for young adults in the Internet. Like the print magazine, NEON.de also covers all the topics that interest the "NEON generation", i.e. well-educated men and women aged 20 to 35. It looks at pop music, but also at politics, university, jobs, their first salary, their first car, their first thoughts about pensions, and their grief at losing their second great love. On NEON.de users can get in touch with NEON's journalists and all its authors; it offers in-depth treatment of topics from the print title which it expands and supplements with authentic reports about users' experiences. Magazine articles stand side by side with texts written by readers and selected by the editors, and the combined result is a unique platform with a high degree of identification on which users can inform and enjoy themselves, make friends and discuss opinions.
TARGET GROUP
- Just under 210,000 users per month are reached by NEON.de.
- Both genders are almost equally represented at NEON.de (men: 47%, women: 53%).
- The majority of NEON.de users are in the age group between 20 and 39 years of age. 57% are in this age group.
- NEON.de users have an above-average education: 49% have university entrance qualifications (A-levels) or a university degree.
- 31% have a net monthly household income of EUR3,000 or more.
- NEON.de users have an above-average interest in tickets for the cinema, theatre or concerts, computer hardware, software and games, telecommunications products and rates, music CDs and music and film downloads, hotels, rail and airline tickets, and rental cars.
- They use the Internet more frequently than the average to obtain information about world events, stars and celebrities, food, drink and good living, and the current television and cinema schedules. They also use the Internet a great deal for communication through a messenger, chats and forums.
- The users have a greater tendency to purchase films on DVDs, music CDs, books, tickets for the cinema, theatre or concerts, computer hardware and games, and airline and rail tickets on the Internet. They also book hotels and rental cars more often than the average.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 53.329.607 PIs1)
- 738.883 VISITS1)
- 0.21 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 53.329.607 | 738.883 |
| June | 50.271.509 | 612.736 |
| May | 57.876.773 | 626.588 |
| April | 52.685.797 | 621.171 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
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|---|---|---|---|---|---|---|---|---|---|---|
| Homepage | AI p. W. fixed price |
80000 3700 € |
80000 2900 € |
80000 3200 € |
80000 1900 € |
100000 4000 € |
100000 3300 € |
100000 2300 € |
100000 1800 € |
100000 4000 € |
| Total | AI p. W. fixed price |
- - |
640000 19900 € |
640000 21900 € |
640000 29400 € |
- - |
- - |
800000 16000 € |
800000 12000 € |
800000 28000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Homepage | ||||
| Advertising form | Format | PREMIUM | ROTATION | |
| Flash layer | 400 x 400 pixels | 90 € | 80 € | |
| Halfpage ad | 336 x 600 pixels | 80 € | 70 € | |
| Medium rectangle | 300 x 250 pixels | 65 € | 55 € | |
| Skyscraper | 160 x 600 pixels | 45 € | 40 € | |
| Super banner | 728 x 90 pixels | 35 € | 30 € | |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 100 € | |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 95 € | |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 90 € | |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 55 € | |
| Text link (in the content) | 4 lines of 25 characters | 25 € | - | |
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | 5 € | |
| Wallpaper (site-spcific) | see below | 80 € | 70 € | |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 80 € | 70 € | |
| Advertising form (site-specific) | Format | PREMIUM | ROTATION | |
| Wallpaper | 855 x 90 pixels + 160 x 600 pixels | 80 € | 70 € | |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| NEON Online Newsletter | weekly on Friday | Banner | 468 x 60 pixels, max. 40 KB | 55800 | 25 € |
| NEON Online Newsletter | weekly on Friday | Text link | 7 lines of 65 characters | 55800 | 25 € |
| NEON Online Newsletter | weekly on Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 55800 | 50 € |
| NEON.de Newsletter | monthly | Text link | 7 lines of 65 characters | 5200 | 25 € |
| NEON.de-Newsletter | monthly | Banner | 468 x 60 pixels, max. 40 KB | 5200 | 25 € |
| NEON.de-Newsletter | monthly | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 5200 | 50 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| EMS Trend insight | € 7.500 |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 8.200 | from € 39.650,00 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
