Zur deutschen Versionwww.agof.de

CONTENT

How do we know a really good friend? For instance, because seeing her always makes us feel better. Because she inspires new ideas and knows fascinating answers to our questions. And because she is always there when we need her.

So you could say that BRIGITTE.de is a very good friend - because BRIGITTE.de lifts our spirits. Germany’s leading women’s website takes entertainment at a high level seriously. The editors are always developing new tests and games, making new videos and putting together new photo pages for us to laugh and dream about, to relax and unwind with. Our favourite way of presenting reader service items is playful: take the ‘Shoe Stoplight’, for example, or our wardrobe feature, or testing the latest hairstyle trends on your own photo.

BRIGITTE.de brings good women together. We are particularly proud of our large and lively community, where clever women discuss with each other, exchange information and give each other advice. And more: B.friends is the new social network that unites users with similar interests in groups that can go out and do things together. Entertainment, advice and exchange: that is the success formula for BRIGITTE.de’s huge growth.

TARGET GROUP

  • BRIGITTE.de reaches 820,000 users per month.
  • 69% of the users are women.
  • The majority of the audience are 20 to 49 years of age. 67% of BRIGITTE.de users are in this age group. 47% are between 14 and 39 years of age.
  • BRIGITTE.de users have an above-average education: 40% have university entrance qualifications (A-levels) or a university degree.
  • They also have above-average income: 34% of them have a net monthly household income of EUR3,000 or more.
  • BRIGITTE.de users have an above-average interest in women’s cosmetics and clothing, perfumes/fragrances, wellness products, rail and airline tickets, tickets for cultural events, and hotels and holiday travel.
  • They use the Internet more often than the average to obtain information relating to food, drink and good living, fitness and wellness, and family and children. Online banking is used more often than the average.
  • They use e-commerce more often than the average for purchasing women’s clothing and cosmetics, wellness and health products, books, and tickets for cultural events, booking hotels, and purchasing airline and rail tickets.

Source: internet facts 2009-III, Basis: Users per month


Current coverage and usage data

  • 88.353.977 PIs1)
  • 4.458.889 VISITS1)
  • 0.83 m unique user2)
Month PIs VISITS
February 88.353.977 4.458.889
January 94.176.488 4.978.455
December 147.710.488 4.684.411
November 82.373.683 4.282.562

1)Source: IVW
2)Source: internet facts 2009-III

FIXED PRICES PER WEEK

You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Halfpage ad300 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper728 x 90 + 160 x 600 pixels
Beauty AI p. W.
fixed price
200000
13500 €
200000
10500 €
200000
9100 €
200000
15800 €
250000
15000 €
250000
12000 €
250000
8400 €
250000
6600 €
250000
15000 €
Cooking AI p. W.
fixed price
152000
10300 €
240000
12600 €
240000
10800 €
240000
18900 €
230000
13800 €
190000
9300 €
300000
10100 €
300000
7900 €
300000
18000 €
Culture AI p. W.
fixed price
152000
3400 €
184000
3200 €
184000
2700 €
184000
4600 €
190000
3800 €
190000
3300 €
230000
2900 €
230000
1700 €
230000
4600 €
Fashion AI p. W.
fixed price
184000
12400 €
200000
10500 €
200000
9100 €
200000
15800 €
230000
13800 €
230000
11200 €
250000
8400 €
250000
6600 €
250000
15800 €
Figure AI p. W.
fixed price
128000
8600 €
184000
9700 €
184000
8200 €
184000
14500 €
160000
9600 €
160000
7800 €
230000
7800 €
230000
6000 €
230000
13800 €
Health AI p. W.
fixed price
80000
5400 €
80000
4200 €
168000
7500 €
80000
6300 €
100000
6000 €
100000
4900 €
100000
3400 €
210000
5500 €
100000
6000 €
Home AI p. W.
fixed price
200000
9000 €
200000
7000 €
200000
6000 €
200000
10500 €
250000
10000 €
250000
8100 €
250000
5600 €
250000
4400 €
250000
10000 €
Homepage AI p. W.
fixed price
320000
21600 €
216000
11300 €
216000
9700 €
216000
17000 €
270000
16200 €
400000
19500 €
270000
9100 €
270000
7100 €
270000
16200 €
Job & Money AI p. W.
fixed price
36000
2400 €
72000
3700 €
72000
3300 €
72000
5700 €
45000
2700 €
45000
2200 €
90000
3000 €
90000
2400 €
90000
5400 €
Love & Sex AI p. W.
fixed price
224000
5000 €
400000
7100 €
400000
6100 €
400000
10000 €
280000
5600 €
280000
4900 €
500000
6300 €
500000
3800 €
500000
10000 €
Luxury AI p. W.
fixed price
32000
2400 €
32000
2700 €
32000
3000 €
32000
2300 €
40000
2200 €
40000
2200 €
40000
2200 €
40000
2200 €
40000
2200 €
Society AI p. W.
fixed price
168000
3800 €
144000
2600 €
144000
2200 €
144000
3600 €
210000
4200 €
210000
3700 €
180000
2300 €
180000
1400 €
180000
3600 €
Travel AI p. W.
fixed price
80000
5400 €
80000
4200 €
80000
3600 €
80000
6300 €
100000
6000 €
100000
4900 €
100000
3400 €
100000
2600 €
100000
6000 €

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SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM BASIS
Beauty Bfriends
Cooking Culture
Fashion Love & Sex
Figure Society
Health
Home
Homepage
Job & Money
Luxury
Travel
Advertising form Format PREMIUM BASIS ROTATION
Expandable - Medium rectangle max. 400 x 400 pixels 90 € 45 € 70 €
Expandable - Skyscraper max. 400 x 600 pixels 70 € 35 € 60 €
Expandable - Super Banner max. 728 x 400 pixels 60 € 30 € 50 €
Expandable - Wallpaper max. 600 x 600 pixels 105 € 50 € 85 €
Flash layer 400 x 400 pixels 90 € 45 € 70 €
Halfpage ad 300 x 600 pixels 80 € 40 € 60 €
Medium rectangle 300 x 250 pixels 65 € 35 € 45 €
Skyscraper 160 x 600 pixels 45 € 25 € 35 €
Super banner 728 x 90 pixels 35 € 15 € 25 €
Tandem ad (flash layer + medium rectangle) miscellaneous 120 € 60 € 90 €
Tandem ad (flash layer + skyscraper) miscellaneous 110 € 55 € 85 €
Tandem ad (flash layer + super banner) miscellaneous 105 € 50 € 80 €
Tandem ad (super banner + skyscraper) miscellaneous 60 € 30 € 45 €
Text link (in the content) 4 lines of 25 characters 25 € 10 € -
Wallpaper 728 x 90 + 160 x 600 pixels 80 € 40 € 60 €
Advertising form (site-specific) Format PREMIUM BASIS ROTATION
Rectangle + Text link 134 x 90 pixels + 100 characters 55 € 25 € -
Wallpaper 834 x 90 pixels + 160 x 600 pixels 80 € 40 € 60 €
advertising form (moving image) Format CPM AI p. w./d. fixed prices p. w./d.
Pre- and post roll video ad - 10 sec. 480 x 360 pixels - flash 60 €    
Pre- and post roll video ad - 15 sec. 480 x 360 pixels - flash 70 €    
Pre- and post roll video ad - 20 sec. 480 x 360 pixels - flash 80 €    
Pre- and post roll video ad - 25 sec. 480 x 360 pixels - flash 90 €    
Pre- and post roll video ad - 30 sec. 480 x 360 pixels - flash 100 €    
Fullscreen Sport incl. reminder-wallpaper (per week) miscellaneous - 65.000 AI p.W. (Spot) + 220.000 AI p.W. (Wallpaper) 19.950 €

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Additional charges

Additional charges Format Price
StreamingAd   External service provider costs

NEWSLETTER

NEWSLETTER Frequency Advertisment Format Subscribers CPM
BRIGITTE.de Weekend Newsletter weekly - on Thursday Medium Rectangle 300 x 250 pixels, max. 40 KB 44000 50 €
BRIGITTE.de Weekend Newsletter weekly - on Thursday Banner 468 x 60 pixels, max. 40 KB 44000 25 €
BRIGITTE.de Weekend Newsletter weekly - on Thursday Rectangle + Text link 134 x 90 pixels, 100 characters, max. 3 kB 44000 55 €
BRIGITTE.de Weekend Newsletter weekly - on Thursday Text link 7 lines of 65 characters 44000 25 €
BRIGITTE.de-Newsletter weekly - on Mondays Text link 7 lines of 65 characters 61000 25 €
BRIGITTE.de-Newsletter weekly - on Mondays Rectangle + Text link 134 x 90 pixels, 100 characters, max. 3 kB 56100 55 €
BRIGITTE.de-Newsletter weekly - on Mondays Banner 468 x 60 pixels, max. 40 KB 56100 25 €
BRIGITTE.de-Newsletter weekly - on Mondays Medium Rectangle 300 x 250 pixels, max. 40 KB 56100 50 €

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
Competition from € 4.500
Content integration from € 9.500
eBooklet from € 20.000
EMS Trend insight € 7.500
Online advertorial from € 5.500
Photo contest from € 30.000
Recipe integration from € 7.200
Shop integration from € 4.500
Special feature from € 12.500
Tool integration on request

CROSS-MEDIA

CROSS-MEDIA Price
Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 21.338,50 from € 94.146,50

Specials

Theme Zeitraum
Beauty 2010
CeBIT-Special 3. March 2010
Cooking 2010
Fashion 2010
Fitness 2010
Health 2010
Living 2010
Nutrition 2010
Travel 2010
Weihnachten December 2010

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.