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CONTENT
How do we know a really good friend? For instance, because seeing her always makes us feel better. Because she inspires new ideas and knows fascinating answers to our questions. And because she is always there when we need her.
So you could say that BRIGITTE.de is a very good friend - because BRIGITTE.de lifts our spirits. Germany’s leading women’s website takes entertainment at a high level seriously. The editors are always developing new tests and games, making new videos and putting together new photo pages for us to laugh and dream about, to relax and unwind with. Our favourite way of presenting reader service items is playful: take the ‘Shoe Stoplight’, for example, or our wardrobe feature, or testing the latest hairstyle trends on your own photo.
BRIGITTE.de brings good women together. We are particularly proud of our large and lively community, where clever women discuss with each other, exchange information and give each other advice. And more: B.friends is the new social network that unites users with similar interests in groups that can go out and do things together. Entertainment, advice and exchange: that is the success formula for BRIGITTE.de’s huge growth.
TARGET GROUP
- BRIGITTE.de reaches 820,000 users per month.
- 69% of the users are women.
- The majority of the audience are 20 to 49 years of age. 67% of BRIGITTE.de users are in this age group. 47% are between 14 and 39 years of age.
- BRIGITTE.de users have an above-average education: 40% have university entrance qualifications (A-levels) or a university degree.
- They also have above-average income: 34% of them have a net monthly household income of EUR3,000 or more.
- BRIGITTE.de users have an above-average interest in women’s cosmetics and clothing, perfumes/fragrances, wellness products, rail and airline tickets, tickets for cultural events, and hotels and holiday travel.
- They use the Internet more often than the average to obtain information relating to food, drink and good living, fitness and wellness, and family and children. Online banking is used more often than the average.
- They use e-commerce more often than the average for purchasing women’s clothing and cosmetics, wellness and health products, books, and tickets for cultural events, booking hotels, and purchasing airline and rail tickets.
Source: internet facts 2009-III, Basis: Users per month
Current coverage and usage data
- 88.353.977 PIs1)
- 4.458.889 VISITS1)
- 0.83 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 88.353.977 | 4.458.889 |
| January | 94.176.488 | 4.978.455 |
| December | 147.710.488 | 4.684.411 |
| November | 82.373.683 | 4.282.562 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Beauty | AI p. W. fixed price |
200000 13500 € |
200000 10500 € |
200000 9100 € |
200000 15800 € |
250000 15000 € |
250000 12000 € |
250000 8400 € |
250000 6600 € |
250000 15000 € |
| Cooking | AI p. W. fixed price |
152000 10300 € |
240000 12600 € |
240000 10800 € |
240000 18900 € |
230000 13800 € |
190000 9300 € |
300000 10100 € |
300000 7900 € |
300000 18000 € |
| Culture | AI p. W. fixed price |
152000 3400 € |
184000 3200 € |
184000 2700 € |
184000 4600 € |
190000 3800 € |
190000 3300 € |
230000 2900 € |
230000 1700 € |
230000 4600 € |
| Fashion | AI p. W. fixed price |
184000 12400 € |
200000 10500 € |
200000 9100 € |
200000 15800 € |
230000 13800 € |
230000 11200 € |
250000 8400 € |
250000 6600 € |
250000 15800 € |
| Figure | AI p. W. fixed price |
128000 8600 € |
184000 9700 € |
184000 8200 € |
184000 14500 € |
160000 9600 € |
160000 7800 € |
230000 7800 € |
230000 6000 € |
230000 13800 € |
| Health | AI p. W. fixed price |
80000 5400 € |
80000 4200 € |
168000 7500 € |
80000 6300 € |
100000 6000 € |
100000 4900 € |
100000 3400 € |
210000 5500 € |
100000 6000 € |
| Home | AI p. W. fixed price |
200000 9000 € |
200000 7000 € |
200000 6000 € |
200000 10500 € |
250000 10000 € |
250000 8100 € |
250000 5600 € |
250000 4400 € |
250000 10000 € |
| Homepage | AI p. W. fixed price |
320000 21600 € |
216000 11300 € |
216000 9700 € |
216000 17000 € |
270000 16200 € |
400000 19500 € |
270000 9100 € |
270000 7100 € |
270000 16200 € |
| Job & Money | AI p. W. fixed price |
36000 2400 € |
72000 3700 € |
72000 3300 € |
72000 5700 € |
45000 2700 € |
45000 2200 € |
90000 3000 € |
90000 2400 € |
90000 5400 € |
| Love & Sex | AI p. W. fixed price |
224000 5000 € |
400000 7100 € |
400000 6100 € |
400000 10000 € |
280000 5600 € |
280000 4900 € |
500000 6300 € |
500000 3800 € |
500000 10000 € |
| Luxury | AI p. W. fixed price |
32000 2400 € |
32000 2700 € |
32000 3000 € |
32000 2300 € |
40000 2200 € |
40000 2200 € |
40000 2200 € |
40000 2200 € |
40000 2200 € |
| Society | AI p. W. fixed price |
168000 3800 € |
144000 2600 € |
144000 2200 € |
144000 3600 € |
210000 4200 € |
210000 3700 € |
180000 2300 € |
180000 1400 € |
180000 3600 € |
| Travel | AI p. W. fixed price |
80000 5400 € |
80000 4200 € |
80000 3600 € |
80000 6300 € |
100000 6000 € |
100000 4900 € |
100000 3400 € |
100000 2600 € |
100000 6000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Beauty | Bfriends | |||
| Cooking | Culture | |||
| Fashion | Love & Sex | |||
| Figure | Society | |||
| Health | ||||
| Home | ||||
| Homepage | ||||
| Job & Money | ||||
| Luxury | ||||
| Travel | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 85 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 300 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Text link | 134 x 90 pixels + 100 characters | 55 € | 25 € | - |
| Wallpaper | 834 x 90 pixels + 160 x 600 pixels | 80 € | 40 € | 60 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per week) | miscellaneous | - | 65.000 AI p.W. (Spot) + 220.000 AI p.W. (Wallpaper) | 19.950 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| BRIGITTE.de Weekend Newsletter | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 44000 | 50 € |
| BRIGITTE.de Weekend Newsletter | weekly - on Thursday | Banner | 468 x 60 pixels, max. 40 KB | 44000 | 25 € |
| BRIGITTE.de Weekend Newsletter | weekly - on Thursday | Rectangle + Text link | 134 x 90 pixels, 100 characters, max. 3 kB | 44000 | 55 € |
| BRIGITTE.de Weekend Newsletter | weekly - on Thursday | Text link | 7 lines of 65 characters | 44000 | 25 € |
| BRIGITTE.de-Newsletter | weekly - on Mondays | Text link | 7 lines of 65 characters | 61000 | 25 € |
| BRIGITTE.de-Newsletter | weekly - on Mondays | Rectangle + Text link | 134 x 90 pixels, 100 characters, max. 3 kB | 56100 | 55 € |
| BRIGITTE.de-Newsletter | weekly - on Mondays | Banner | 468 x 60 pixels, max. 40 KB | 56100 | 25 € |
| BRIGITTE.de-Newsletter | weekly - on Mondays | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 56100 | 50 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Online advertorial | from € 5.500 |
| Photo contest | from € 30.000 |
| Recipe integration | from € 7.200 |
| Shop integration | from € 4.500 |
| Special feature | from € 12.500 |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 21.338,50 | from € 94.146,50 |
Specials
| Theme | Zeitraum |
|---|---|
| Beauty | 2010 |
| CeBIT-Special | 3. March 2010 |
| Cooking | 2010 |
| Fashion | 2010 |
| Fitness | 2010 |
| Health | 2010 |
| Living | 2010 |
| Nutrition | 2010 |
| Travel | 2010 |
| Weihnachten | December 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
