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CONTENT
How do we know a really good friend? For instance, because seeing her always makes us feel better. Because she inspires new ideas and knows fascinating answers to our questions. And because she is always there when we need her.
So you could say that BRIGITTE.de is a very good friend - because BRIGITTE.de lifts our spirits. Germany’s leading women’s website takes entertainment at a high level seriously. The editors are always developing new tests and games, making new videos and putting together new photo pages for us to laugh and dream about, to relax and unwind with. Our favourite way of presenting reader service items is playful: take the ‘Shoe Stoplight’, for example, or our wardrobe feature, or testing the latest hairstyle trends on your own photo.
BRIGITTE.de brings good women together. We are particularly proud of our large and lively community, where clever women discuss with each other, exchange information and give each other advice. And more: B.friends is the new social network that unites users with similar interests in groups that can go out and do things together. Entertainment, advice and exchange: that is the success formula for BRIGITTE.de’s huge growth.
TARGET GROUP
- BRIGITTE.de reaches 1,77 mio. users per month.
- 59% of the users are women.
- The majority of the audience are 20 to 49 years of age. 68% of BRIGITTE.de users are in this age group. 59% are between 14 and 39 years of age.
- BRIGITTE.de users have an above-average education: 43% have university entrance qualifications (A-levels) or a university degree.
- They also have above-average income: 31% of them have a net monthly household income of EUR3,000 or more.
- BRIGITTE.de users have an above-average interest in women’s cosmetics and clothing, perfumes/fragrances, wellness products, rail and airline tickets, tickets for cultural events, and hotels and holiday travel.
- They use the Internet more often than the average to obtain information relating to food, drink and good living, fitness and wellness, and family and children. Online banking is used more often than the average.
- They use e-commerce more often than the average for purchasing women’s clothing and cosmetics, wellness and health products, books, and tickets for cultural events, booking hotels, and purchasing airline and rail tickets.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 104.670.557 PIs1)
- 4.694.378 VISITS1)
- 1.77 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 104.670.557 | 4.694.378 |
| June | 91.363.928 | 4.563.510 |
| May | 102.117.816 | 4.757.184 |
| April | 95.381.781 | 4.377.991 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER DAY
| ad section |  |
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|---|---|---|---|---|---|---|---|---|---|---|
| Homepage | AI p. D. fixed price |
40000 2900 € |
48000 2700 € |
48000 2300 € |
48000 4000 € |
60000 3800 € |
50000 2600 € |
60000 2200 € |
60000 1700 € |
60000 3800 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | |
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|---|---|---|---|---|---|---|---|---|---|---|
| Beauty | AI p. W. fixed price |
240000 16300 € |
400000 21200 € |
400000 17800 € |
400000 31500 € |
500000 30000 € |
300000 14700 € |
500000 17000 € |
500000 13000 € |
500000 30000 € |
| Cooking | AI p. W. fixed price |
320000 14200 € |
400000 13700 € |
400000 12300 € |
400000 21000 € |
500000 20000 € |
400000 12800 € |
500000 11000 € |
500000 9000 € |
500000 20000 € |
| Culture | AI p. W. fixed price |
120000 4000 € |
160000 4300 € |
160000 3500 € |
160000 6000 € |
200000 6000 € |
150000 3900 € |
200000 3800 € |
200000 2200 € |
200000 6000 € |
| Fashion | AI p. W. fixed price |
160000 10900 € |
240000 12700 € |
240000 10700 € |
240000 18900 € |
300000 18000 € |
200000 9800 € |
300000 10200 € |
300000 7800 € |
300000 18000 € |
| Figure | AI p. W. fixed price |
200000 13600 € |
240000 12700 € |
240000 10700 € |
240000 18900 € |
300000 18000 € |
250000 12300 € |
300000 10200 € |
300000 7800 € |
300000 18000 € |
| Health | AI p. W. fixed price |
40000 2800 € |
120000 6300 € |
120000 5300 € |
80000 9500 € |
150000 9000 € |
50000 2500 € |
150000 5100 € |
150000 3900 € |
100000 9000 € |
| Home | AI p. W. fixed price |
120000 5300 € |
240000 8200 € |
240000 7400 € |
200000 12600 € |
300000 12000 € |
150000 4800 € |
300000 6600 € |
300000 5400 € |
300000 12000 € |
| Homepage | AI p. W. fixed price |
240000 16300 € |
280000 14800 € |
280000 12500 € |
280000 22100 € |
350000 21000 € |
350000 14700 € |
350000 11900 € |
350000 9100 € |
350000 21000 € |
| Job & Money | AI p. W. fixed price |
40000 2800 € |
72000 3900 € |
72000 3200 € |
72000 5700 € |
50000 3000 € |
50000 2500 € |
90000 3100 € |
90000 2300 € |
90000 5400 € |
| Love & Sex | AI p. W. fixed price |
240000 5600 € |
400000 7300 € |
400000 6400 € |
400000 1000 € |
300000 6000 € |
300000 5400 € |
500000 6500 € |
500000 4000 € |
500000 10000 € |
| Luxury | AI p. W. fixed price |
32000 2200 € |
32000 1700 € |
32000 1400 € |
32000 2500 € |
40000 2400 € |
40000 2000 € |
40000 1400 € |
40000 1000 € |
40000 2400 € |
| Society | AI p. W. fixed price |
80000 1900 € |
160000 2900 € |
160000 2600 € |
160000 4000 € |
200000 4000 € |
100000 1800 € |
200000 2600 € |
200000 1600 € |
200000 4000 € |
| Travel | AI p. W. fixed price |
64000 4300 € |
120000 6300 € |
120000 5300 € |
120000 9500 € |
150000 9000 € |
80000 3900 € |
150000 5100 € |
150000 3900 € |
150000 9000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Beauty | Bfriends | |||
| Cooking | Culture | |||
| Fashion | Love & Sex | |||
| Figure | Society | |||
| Health | ||||
| Home | ||||
| Homepage | ||||
| Job & Money | ||||
| Luxury | ||||
| Travel | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 85 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 336 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Wallpaper (site-spcific) | see below | 80 € | 40 € | 60 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Text link | 134 x 90 pixels + 100 characters | 55 € | 25 € | - |
| Wallpaper | 834 x 90 pixels + 160 x 600 pixels | 80 € | 40 € | 60 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per week) | miscellaneous | - | 120.000 AI p.W. (Spot) + 270.000 AI p.W. (Wallpaper) | 27.300 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| BRIGITTE.de Weekend Newsletter | weekly - on Thursday | Text link | 7 lines of 65 characters | 44000 | 25 € |
| BRIGITTE.de Weekend Newsletter | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 44000 | 50 € |
| BRIGITTE.de Weekend Newsletter | weekly - on Thursday | Banner | 468 x 60 pixels, max. 40 KB | 44000 | 25 € |
| BRIGITTE.de Weekend Newsletter | weekly - on Thursday | Rectangle + Text link | 134 x 90 pixels, 100 characters, max. 3 kB | 44000 | 55 € |
| BRIGITTE.de-Newsletter | weekly - on Mondays | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 56100 | 50 € |
| BRIGITTE.de-Newsletter | weekly - on Mondays | Text link | 7 lines of 65 characters | 56100 | 25 € |
| BRIGITTE.de-Newsletter | weekly - on Mondays | Rectangle + Text link | 134 x 90 pixels, 100 characters, max. 3 kB | 56100 | 55 € |
| BRIGITTE.de-Newsletter | weekly - on Mondays | Banner | 468 x 60 pixels, max. 40 KB | 56100 | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Photo contest | from € 15.000 |
| Recipe integration | from € 7.200 |
| Shop integration | from € 4.500 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 21.338,50 | from € 94.146,50 |
Specials
| Theme | Zeitraum |
|---|---|
| Beauty | 2010 |
| CeBIT-Special | 3. March 2010 |
| Cooking | 2010 |
| Fashion | 2010 |
| Fitness | 2010 |
| Health | 2010 |
| Living | 2010 |
| Nutrition | 2010 |
| Travel | 2010 |
| Weihnachten | December 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
