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CONTENT
stern.de. This will interest you.
stern.de is the most pictorial news site that rigorously orients itself to the user.
Always up-to-date, it makes news from all spheres of life, from politics to sport to entertainment easily understandable and accessible. stern.de is oriented to all those who wish not only to be kept informed about the latest topics, but also to understand the significance for their own lives. With roughly 600 new photos every day, it is the most pictorial journalistic offer on the German-speaking internet. The fascinating pictures, which are accompanied by videos, allow readers to get close to daily events across the world. The large number of own web-TV formats are unique in their journalistic form of relating the news. As a result, reading, seeing and understanding are all one at stern.de.
TARGET GROUP
- stern.de reaches 2.05 million users per month.
- 60% of them are men.
- 63% of the target group are between 20 and 49 years of age. 45% of stern.de users are between 30 and 49 years of age.
- stern.de users have an above-average education: 44% have university entrance qualifications (A-levels) or a university degree.
- The target group also has above-average income: 38% of users have a net monthly household income of over EUR3,000.
- stern.de users have an above-average interest in investments, shares/stock, funds and securities, rail and airline tickets, rental cars, computer hardware and software, DSL connections, and mobile phone rates.
- They use the Internet more often than the average to obtain information about the television schedule, current world events and regional news, and to shop online and take care of their banking transactions.
- They use e-commerce more often than the average for trading in shares/stock and investments, purchasing computer hardware and software, DVD recorders, films and navigation systems, and for booking rental cars, rail and airline tickets, and hotels and holiday travel.
Source: internet facts 2009-III, Basis: Users per month
Current coverage and usage data
- 184.273.297 PIs1)
- 16.322.142 VISITS1)
- 2.05 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 184.273.297 | 16.322.142 |
| January | 197.986.167 | 17.043.627 |
| December | 178.120.941 | 15.780.739 |
| November | 189.994.484 | 17.242.619 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER DAY
| ad section |  |
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|---|---|---|---|---|---|---|---|---|---|---|
| Homepage (1 working day or 2 weekend-days) | AI p. D. fixed price |
320000 7300 € |
320000 7200 € |
320000 6600 € |
320000 10100 € |
400000 9600 € |
400000 6600 € |
400000 5800 € |
400000 4800 € |
400000 9600 € |
| Homepage - stern.de + arcor.de 1 working day or 2 weekend-days) | AI p. D. fixed price |
- - |
- - |
- - |
1280000 17850 € |
- - |
- - |
- - |
- - |
1600000 17000 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | |
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|---|---|---|---|---|---|---|---|---|---|---|
| Business | AI p. W. fixed price |
160000 3800 € |
240000 5400 € |
240000 4900 € |
240000 7600 € |
200000 4800 € |
200000 3400 € |
300000 4350 € |
300000 3600 € |
300000 7200 € |
| Cars | AI p. W. fixed price |
80000 1900 € |
560000 12600 € |
560000 11500 € |
560000 17600 € |
100000 2400 € |
100000 1700 € |
700000 10150 € |
700000 8400 € |
700000 16800 € |
| Digital | AI p. W. fixed price |
160000 3800 € |
320000 7200 € |
320000 6600 € |
320000 10100 € |
200000 4800 € |
200000 3400 € |
400000 5800 € |
400000 4800 € |
400000 9600 € |
| Fashion | AI p. W. fixed price |
- - |
240000 3000 € |
240000 3600 € |
240000 4800 € |
- - |
- - |
300000 2700 € |
300000 2250 € |
300000 4800 € |
| Health | AI p. W. fixed price |
320000 7500 € |
480000 10800 € |
480000 9900 € |
480000 15100 € |
400000 9600 € |
400000 6800 € |
600000 8700 € |
600000 7200 € |
600000 14400 € |
| Homepage | AI p. W. fixed price |
2400000 43200 € |
2400000 41100 € |
2400000 37000 € |
2400000 56700 € |
3000000 54000 € |
3000000 39000 € |
3000000 33000 € |
3000000 27000 € |
3000000 54000 € |
| Kulture | AI p. W. fixed price |
240000 3200 € |
1200000 15100 € |
1200000 18000 € |
1200000 24000 € |
300000 4800 € |
300000 3150 € |
1500000 13500 € |
1500000 11250 € |
1500000 24000 € |
| Lifestyle | AI p. W. fixed price |
240000 3200 € |
1600000 20200 € |
1600000 24000 € |
1600000 32000 € |
300000 4800 € |
300000 3150 € |
2000000 18000 € |
2000000 15000 € |
2000000 32000 € |
| Photography | AI p. W. fixed price |
- - |
800000 10100 € |
800000 12000 € |
800000 16000 € |
150000 2400 € |
- - |
1000000 9000 € |
1000000 7500 € |
1000000 16000 € |
| Politics | AI p. W. fixed price |
320000 4300 € |
640000 8100 € |
640000 9600 € |
640000 12800 € |
400000 6400 € |
400000 4200 € |
800000 7200 € |
800000 6000 € |
800000 12800 € |
| Science | AI p. W. fixed price |
136000 1800 € |
240000 3000 € |
240000 3600 € |
240000 4800 € |
170000 2720 € |
170000 1785 € |
300000 2700 € |
300000 2250 € |
300000 4800 € |
| Sports | AI p. W. fixed price |
160000 3800 € |
800000 18000 € |
800000 16500 € |
800000 25200 € |
200000 4800 € |
200000 3400 € |
1000000 14500 € |
1000000 12000 € |
1000000 24000 € |
| Travel | AI p. W. fixed price |
- - |
640000 8100 € |
640000 9600 € |
640000 12800 € |
- - |
- - |
800000 7200 € |
800000 6000 € |
800000 12800 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Business | Fashion | |||
| Cars | Kulture | |||
| Digital | Lifestyle | |||
| Health | Panorama | |||
| Homepage | Photography | |||
| Sports | Politics | |||
| Science | ||||
| Travel | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 85 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 300 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | 5 € | 5 € |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 825 x 90 pixels + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Bracket Ad (Wallpaper + 2. Super Banner) - Homepage (per Week) | 837x90 + 160x800 + 844x90 pixels | Festpreis € 69.000 | - | - |
| Bracket Ad (Wallpaper + 2. Super Banner) - Homepage (per working day) | 837x90 + 160x800 + 844x90 pixels | Festpreis € 11.700 | - | - |
| Bracket Ad (Wallpaper + 2. Super Banner) - Homepage (per day - weekend) | 837x90 + 160x800 + 844x90 pixels | Festpreis € 5.850 | - | - |
| Homepage Event (Wallpaper + Medium Rectangle + 3 Content Banner) - Homepage | 837x90 + 160x940 + 310x250 +728x90 pixels | Festpreis auf Anfrage | - | - |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per day) | miscellaneous | - | 170.000 AI p.T. (Spot) + 400.000 AI p.T. (Wallpaper) | 34.200 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| Business | daily | Text link | 7 lines of 65 characters | 16900 | 25 € |
| Business | daily | Banner | 468 x 60 pixels, max. 40 KB | 16900 | 25 € |
| Business | daily | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 16900 | 50 € |
| Cars | weekly - on Wednesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 8000 | 50 € |
| Cars | weekly - on Wednesday | Text link | 7 lines of 65 characters | 8000 | 25 € |
| Cars | weekly - on Wednesday | Banner | 468 x 60 pixels, max. 40 KB | 8000 | 25 € |
| Culture | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 9500 | 40 € |
| Culture | weekly - on Thursday | Text link | 7 lines of 65 characters | 9500 | 20 € |
| Culture | weekly - on Thursday | Banner | 468 x 60 pixels, max. 40 KB | 9500 | 20 € |
| Daily | Monday to Friday | Text link | 7 lines of 65 characters | 17100 | 20 € |
| Daily | Monday to Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 17100 | 40 € |
| Daily | Monday to Friday | Banner | 468 x 60 pixels, max. 40 KB | 17100 | 20 € |
| Digital | weekly on Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 20000 | 50 € |
| Digital | weekly on Friday | Banner | 468 x 60 pixels, max. 40 KB | 20000 | 25 € |
| Digital | weekly on Friday | Text link | 7 lines of 65 characters | 20000 | 25 € |
| Health | monthly | Medium Rectangle | 300 x 250 pixels, max. 40 KB | - | 50 € |
| Health | monthly | Text link | 7 lines of 65 characters | - | 25 € |
| Health | monthly | Banner | 468 x 60 pixels, max. 40 KB | - | 25 € |
| Lifestyle | weekly - on Thursday | Banner | 468 x 60 pixels, max. 40 KB | 11800 | 20 € |
| Lifestyle | weekly - on Thursday | Text link | 7 lines of 65 characters | 11800 | 20 € |
| Lifestyle | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 11800 | 40 € |
| Magazine | weekly - on Wednesday | Text link | 7 lines of 65 characters | 15800 | 20 € |
| Magazine | weekly - on Wednesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 15800 | 40 € |
| Magazine | weekly - on Wednesday | Banner | 468 x 60 pixels, max. 40 KB | 15800 | 20 € |
| Panorama | weekly - on Tuesday | Banner | 468 x 60 pixels, max. 40 KB | - | 20 € |
| Panorama | weekly - on Tuesday | Text link | 7 lines of 65 characters | - | 20 € |
| Panorama | weekly - on Tuesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | - | 40 € |
| Photography | weekly on Friday | Text link | 7 lines of 65 characters | 16200 | 20 € |
| Photography | weekly on Friday | Banner | 468 x 60 pixels, max. 40 KB | 16200 | 20 € |
| Photography | weekly on Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 16200 | 40 € |
| Politics | daily | Banner | 468 x 60 pixels, max. 40 KB | - | 20 € |
| Politics | daily | Medium Rectangle | 300 x 250 pixels, max. 40 KB | - | 40 € |
| Politics | daily | Text link | 7 lines of 65 characters | - | 20 € |
| Science | weekly - on Wednesday | Banner | 468 x 60 pixels, max. 40 KB | 14900 | 25 € |
| Science | weekly - on Wednesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 14900 | 50 € |
| Science | weekly - on Wednesday | Text link | 7 lines of 65 characters | 14900 | 25 € |
| Science test | weekly on Friday | Banner | 468 x 60 pixels, max. 40 KB | - | 20 € |
| Science test | weekly on Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | - | 40 € |
| Science test | weekly on Friday | Text link | 7 lines of 65 characters | - | 20 € |
| Sports | daily | Banner | 468 x 60 pixels, max. 40 KB | 10200 | 25 € |
| Sports | daily | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 10200 | 50 € |
| Sports | daily | Text link | 7 lines of 65 characters | 10200 | 25 € |
| sternTV | weekly - on Tuesday | Banner | 468 x 60 pixels, max. 40 KB | 14800 | 20 € |
| sternTV | weekly - on Tuesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 14800 | 40 € |
| sternTV | weekly - on Tuesday | Text link | 7 lines of 65 characters | 14800 | 20 € |
| Travel | weekly - on Wednesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | - | 50 € |
| Travel | weekly - on Wednesday | Text link | 7 lines of 65 characters | - | 25 € |
| Travel | weekly - on Wednesday | Banner | 468 x 60 pixels, max. 40 KB | - | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Channel | on request |
| Content integration | from € 14.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Online advertorial | from € 5.500 |
| Photo contest | from € 30.000 |
| Special feature | from € 18.500 |
| Tool integration | on request |
| WebTv sponsoring | from € 25.000 |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 22.496 | from € 108.671,00 |
Specials
| Theme | Zeitraum |
|---|---|
| 2010 Review | December 2010 |
| Assurances | 2010 |
| Berlinale 2010 | February 2010 |
| Car & Ecological | 2010 |
| Casual Gaming / Edu-Gaming | 2010 |
| Christmas | December 2010 |
| City Trips | 2010 |
| Cruises | 2010 |
| Ecology & Energy | 2010 |
| Financial investment | August 2010 |
| Formula 1 | 2010 |
| Genfer Autosalon 2010 | March 2010 |
| German Football League | 2010 |
| Germany | 2010 |
| Germanys is learning cooking | 2010 |
| Guidbook children´s health | 2010 |
| Guidbook headache | 2010 |
| Guidebook Allergy | 2010 |
| Guidebook back | 2010 |
| Guidebook cold & influenza | 2010 |
| Guidebook diabetes | 2010 |
| Guidebook nutrition | 2010 |
| Guidebook Teeth | 2010 |
| Guidebook travel medicine | 2010 |
| Home Entertainment | 2010 |
| IAA-Special | 17. September 2010 |
| IFA-Special | 24. August 2010 |
| Oscar Award | February 2010 |
| Rental guidebook | 2010 |
| Skin Guidbook | 2010 |
| Sleeping-Guidbook | 2010 |
| USA | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
