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CONTENT
The online presence of P.M. brings the world of knowledge to the Internet. The online user profits from the content and the competence of the print title's editorial team and the large P.M. "Know More" community where users have asked and answered umpteen fascinating questions. The website offers readers of the magazine an additional interactive multimedia component. In addition to the top themes from the current issues of all P.M. print titles, the user can also discover knowledge videos, news items, weblogs, forums, online quizzes, podcasts and competitions. The Cars & Motoring section offers up-to-date and useful information from the world of cars, while "Open Science" presents background material from scientific journals. In keeping with the P.M. Trainer series, the P.M. Training Centre offers games for mobiles and browsers. Various Newsletters provide regular information about news, magazines, specials and competitions.
TARGET GROUP
- P.M. Online reaches 70,000 users per month.
- 55% of the readers are men.
- 44% of the target group are between 20 and 39 years of age. 68% of P.M. Online users are between 20 and 49 years of age.
- P.M. Online users have an above-average education: 37% have university entrance qualifications (A-levels) or a university degree.
- 29% of users have a net monthly household income of over EUR3,000.
- P.M. Online users have an above-average interest in airline and rail tickets, rental cars, investments, shares/stock, funds and securities, computer software and hardware, consumer electronics, and navigation systems.
- They use the Internet more often than the average to obtain information about world events and the current television and cinema programs. Online banking and shopping is also used more often than the average.
- They use e-commerce more often than the average for purchasing computer hardware and software, booking airline and rail tickets and rental cars, and purchasing men’s clothing, films on DVDs, music CDs and books.
Source: internet facts 2009-III, Basis: Users per month
Current coverage and usage data
- 741.939 PIs1)
- 192.238 VISITS1)
- 0.07 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 741.939 | 192.238 |
| January | 887.060 | 219.208 |
| December | 867.097 | 199.283 |
| November | 1.096.453 | 211.980 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|
| Total | AI p. W. fixed price |
128000 4400 € |
112000 2700 € |
112000 5900 € |
160000 3500 € |
140000 2000 € |
140000 5600 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Total | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | - | - |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | - | - |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | - | - |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | - | - |
| Flash layer | 400 x 400 pixels | 90 € | - | - |
| Medium rectangle | 300 x 250 pixels | 65 € | - | - |
| Skyscraper | 160 x 600 pixels | 45 € | - | - |
| Super banner | 728 x 90 pixels | 35 € | - | - |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | - | - |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | - | - |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | - | - |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | - | - |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 80 € | - | - |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 765 x 100 pixels + 160 x 600 pixels | 80 € | - | - |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| P.M. Competition-Newsletter | if necessary | Text link | 7 lines of 65 characters | 17100 | 25 € |
| P.M. Competition-Newsletter | if necessary | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 17100 | 50 € |
| P.M. Competition-Newsletter | if necessary | Banner | 468 x 60 pixels, max. 40 KB | 17100 | 25 € |
| P.M. Online-Newsletter | monthly on Tuesday | Text link | 7 lines of 65 characters | 62100 | 25 € |
| P.M. Online-Newsletter | monthly on Tuesday | Banner | 468 x 60 pixels, max. 40 KB | 60900 | 25 € |
| P.M. Online-Newsletter | monthly on Tuesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 60900 | 50 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Online advertorial | from € 5.500 |
| Special feature | from € 12.500 |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 7.500 | from € 39.475,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Cars | 2010 |
| CeBIT-Special | 3. March 2010 |
| History | 2010 |
| IAA-Special | 17. September 2010 |
| IFA-Special | 4. September 2010 |
| Multimedia | 2010 |
| Nature | 2010 |
| Technics | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
