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CONTENT
nationalgeographic.de presents the fascinating world of NATIONAL GEOGRAPHIC in its full glory. This site offers its visitors and fans of the gold-edged brand selected articles from NATIONAL GEOGRAPHIC GERMANY and the full choice of the NATIONAL GEOGRAPHIC shop.
TARGET GROUP
- 66% of the online readers of nationalgeographic.de are men. More than three quarters (77%) of the target group are aged between 20 and 49 years old.
- The target group has an above-average income: 30% dispose of a net monthly household income of EUR3500.- or more.
- Users of nationalgeographic.de make above-average use of the internet to view newspaper or magazine sites in the news segment, professional networking sites, sites offering price comparisons and purchase advice as well as e-commerce websites.
- More often than average, they seek information on news sites as well as websites concerned with nature and environmental protection, art and culture, science and technology, tourism and travel, and hardware and software.
- 86% of nationalgeographic.de users made purchases on the internet during the past six months.
- Their experience with e-commerce is mainly in the areas of travel and tourism, for instance for booking train or flight tickets, hotel or other accommodation, and car rentals. Additional common online purchases include tickets for cultural events, books, CDs and DVDs as well as multimedia products such hardware, software, game consoles or video games, phones, televisions, stereo systems, and photo and video equipment.
Source: NetObserver 2009
Current coverage and usage data
- 609.000 PIs1)
- 87.000 VISITS1)
| Month | PIs | VISITS |
|---|---|---|
| February | 609.000 | 87.000 |
| January | 729.000 | 97.000 |
| November | 361.555 | 75.622 |
| October | 393.000 | 85.000 |
1)Source: own data
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
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|---|---|---|---|---|---|---|---|---|---|
| Total | AI p. W. fixed price |
52000 3400 € |
52000 2700 € |
52000 2100 € |
52000 4000 € |
65000 3100 € |
65000 2200 € |
65000 1500 € |
65000 3800 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Total | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | - | - |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | - | - |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | - | - |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | - | - |
| Flash layer | 400 x 400 pixels | 90 € | - | - |
| Halfpage ad | 300 x 600 pixels | 80 € | - | - |
| Medium rectangle | 300 x 250 pixels | 65 € | - | - |
| Skyscraper | 160 x 600 pixels | 45 € | - | - |
| Super banner | 728 x 90 pixels | 35 € | - | - |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | - | - |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | - | - |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | - | - |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | - | - |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 80 € | - | - |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 765 x 110 pixels + 160 x 600 pixels | 80 € | - | - |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| nationalgeographic.de Newsletter | monthly | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 17500 | 50 € |
| nationalgeographic.de Newsletter | monthly | Text link | 7 lines of 65 characters | 17500 | 25 € |
| nationalgeographic.de Newsletter | monthly | Banner | 468 x 60 pixels, max. 40 KB | 17500 | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Online advertorial | from € 5.500 |
| Special feature | from € 12.500 |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 7.225 | from € 37.000,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Adventure | 2010 |
| Archaeology | 2010 |
| Climate change | 2010 |
| Early Kulture | 2010 |
| Evolution | 2010 |
| IFA-Special | 4. September 2010 |
| Metropole | 2010 |
| Trekking | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
