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CONTENT
impulse.de is the information platform for entrepreneurs on the German-speaking web. It gives answers wherever particular challenges for entrepreneurial action arise.
impulse.de is the voice of innovative medium-sized trade and industry, offering helpful information for business people on management, finance, health and pension provision, tax and IT solutions. To enhance and complete the service, there are a number of interactive tools.
In addition, the integrated IMPULSE portal for new businesses functions as a compact but comprehensive contact point for people setting up in business or founding a new enterprise. The portal offers editorial content, extensive information databases and opportunities for communication.
The impulsegruenderzeit.de platform puts you in reach of an extremely attractive target group: young entrepreneurs and new business people, who are making many different investments during the early stages of their business development and gathering information on matters of business finance.
TARGET GROUP
- impulse.de reaches 83,000 users per month.
- 61% of the users are men.
- 40% of the target group are between 40 and 59 years of age. 54% of the users are between 30 and 59 years of age.
- impulse.de users have an education that is well above average. 52% have university entrance qualifications (A-levels) or a university degree.
- The target group has very high income: 38% of users have a net monthly household income of over EUR3,000. 14% have net income of their own of EUR4,000 or more. 13% are self-employed or freelancers. 6% are executives or senior civil servants.
- impulse.de users have an above-average interest in investments, shares/stock, securities and funds, airline tickets, rental cars, hotels for holiday and business travel, computer hardware and software, and insurance.
- They use the Internet more often than the average for online banking and to obtain information relating to food, drink and good living. They also use it to obtain information about job fairs or the weather.
- They use e-commerce more often than the average for trading in investments, shares/stock, securities and funds, booking rental cars and airline tickets, taking out insurance, and purchasing new cars, telecommunications products, and computer hardware and software.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 697.956 PIs1)
- 268.333 VISITS1)
- 0.08 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 697.956 | 268.333 |
| June | 688.816 | 278.229 |
| May | 656.493 | 256.290 |
| April | 660.821 | 259.198 |
1)Source: IVW
2)Source: internet facts 2010-I
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Total | ||||
| Advertising form | Format | PREMIUM | ||
| Expandable - Medium rectangle | max. 400 x 400 pixels | 135 € | ||
| Expandable - Skyscraper | max. 400 x 600 pixels | 110 € | ||
| Expandable - Super Banner | max. 728 x 400 pixels | 100 € | ||
| Expandable - Wallpaper | max. 600 x 600 pixels | 185 € | ||
| Flash layer | 400 x 400 pixels | 115 € | ||
| Halfpage ad | 336 x 600 pixels | 115 € | ||
| Medium rectangle | 300 x 250 pixels | 110 € | ||
| Skyscraper | 160 x 600 pixels | 85 € | ||
| Super banner | 728 x 90 pixels | 75 € | ||
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 170 € | ||
| Tandem ad (flash layer + skyscraper) | miscellaneous | 160 € | ||
| Tandem ad (flash layer + super banner) | miscellaneous | 150 € | ||
| Tandem ad (super banner + skyscraper) | miscellaneous | 120 € | ||
| Text link (in the content) | 4 lines of 25 characters | 25 € | ||
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | ||
| Wallpaper (site-spcific) | see below | 160 € | ||
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 160 € | ||
| Advertising form (site-specific) | Format | PREMIUM | ||
| Wallpaper | 860 x 90 pixels + 160 x 600 pixels | 160 € | ||
| 2. Medium rectangle | 300 x 250 pixels | 55 € | ||
| 2. Expandable - medium rectangle | max. 400 x 400 pixels | 80 € | ||
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| impulse Unternehmer-News | Monday to Friday | Banner | 468 x 60 pixels, max. 40 KB | 25000 | 40 € |
| impulse Unternehmer-News | Monday to Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 25000 | 110 € |
| impulse Unternehmer-News | Monday to Friday | Text link | 7 lines of 65 characters | 25000 | 40 € |
| impulse-Gründerbrief | all 14 days on Friday | Text link | 7 lines of 65 characters | 22800 | 40 € |
| impulse-Gründerbrief | all 14 days on Friday | Banner | 468 x 60 pixels, max. 40 KB | 22800 | 40 € |
| impulse-Gründerbrief | all 14 days on Friday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 22800 | 110 € |
| impulse-Unternehmerbrief | weekly - on Tuesday | Banner | 468 x 60 pixels, max. 40 KB | 17000 | 40 € |
| impulse-Unternehmerbrief | weekly - on Tuesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 17000 | 110 € |
| impulse-Unternehmerbrief | weekly - on Tuesday | Text link | 7 lines of 65 characters | 17000 | 40 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Podcast sponsoring | from € 7.500 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 3.383,50 | from € 33.116,50 |
Specials
| Theme | Zeitraum |
|---|---|
| Cars | 2010 |
| CeBIT-Special | 3. March 2010 |
| Christmas | December 2010 |
| Finance middle classes | 2010 |
| Franchise | 2010 |
| IAA-Special | 17. September 2010 |
| IFA-Special | 4. September 2010 |
| Leasing | 2010 |
| Period of promoterism | 2010 |
| Provision | 2010 |
| Taxes | 2010 |
| Telecommunication | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
