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CONTENT
o2 Active provides an up-to-date, quick and easy overview, 24 hours a day, of the latest information in terms of
- news and information,
- sports,
- cinema and TV,
- and much more.
o2 has positioned the portal as an entry point for interested customers using standard end devices.
ADVERTISING POTENTIAL
Targeted advertising on o2 Active
You can filter and build your target groups on o2 Active according to various criteria. This reduces the amount of wasted
coverage.
* The following criteria can be applied for targeting advertisements on o2 Active:
- gender
- age
- postcode
- mobile devices
- rates
The targeting options are identified by means of anonymous user data and clustering.
The cost per thousand ad impressions (CPM) in rotation includes up to three of the above-listed targeting criteria.
You can see examples of how mobile services can be used in our Ad Type Showroom Mobile.
TARGET GROUP
- o2 Active users are between 18 and 35 years old.
- The portal is displayed on over 240 active handsets.
- The Top 3 portable phones which currently access the portal are:
1. SONY ERICSSON K800i
2. SAMSUNG U700
3. NOKIA 6300 - o2 Active offers high coverage rates, based on excellent data quality, and an attractive target group for your campaign.
- The current coverage rate is 50 million page impressions per month.
Source: own information August 2009
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Homepage (TOP - incl. Targeting) | Homepage (MIDDLE - without Targeting) | |||
| Kicker | ||||
| News and information (incl. Targeting) | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| animated Mobile ContentAd | MMA | 40 € | 20 € | 35 € |
| animated Mobile ContentAd + text link | MMA | 40 € | 20 € | 35 € |
| animated Mobile Sponsoring ContentAd | miscellaneous | 40 € | 20 € | - |
| Mobile ContentAd | MMA 6:1, max. 5 kB, siehe Screenshot | 40 € | 20 € | 35 € |
| Mobile ContentAd + text link | MMA | 40 € | 20 € | 35 € |
| Mobile Sponsoring ContentAd | miscellaneous | 40 € | 20 € | - |
| Mobile text link | Icon 21x14px, Text max. 20 characters | 30 € | 15 € | 30 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Mobile MMS Push | miscellaneous | - | - | 250 € |
| Mobile SMS Push | miscellaneous | - | - | 120 € |
AdSpecials
| AdSpecials | Price |
|---|---|
| Mobile Microsite | on request |
| Mobile Special | on request |
| Mobile Tool integration | on request |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
