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CONTENT
BRIGITTE-woman.de is the new website for women aged 40 and over. Users have not only age in common, but primarily their attitude
to life: They are open-minded, curious and particularly active. And they are always on the lookout for that special tip, that
first-class address, a good product. Women over 40 know what is good for them and want to share that knowledge with others.
This need is taken up by BRIGITTE-woman.de with the tool "The Best". Because that is where women can pass on their recommendations.
The "Culture Planner" helps women to plan their own leisure time. The editorial format - "The Decision" - enables women to
share their experiences with others. In addition, the link to the social network Bfriends provides women with the perfect
platform for communicating with each other both on- and offline and for proactively planning their lives.
BRIGITTE-woman.de is spaciously laid out, clearly categorised and features emotional pictorial language. The focus is on topics
of culture, travel and beauty. The site offers high-quality editorial content. BRIGITTE-woman.de therefore boasts a very special
profile in the women's segment.
Current coverage and usage data
- 2.839.773 PIs1)
- - VISITS1)
| Month | PIs | VISITS |
|---|---|---|
| July | 2.839.773 | - |
| June | 2.371.653 | - |
| May | 2.108.859 | - |
| April | 2.011.450 | - |
1)Source: own data
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Beauty | AI p. W. fixed price |
32000 2200 € |
56000 3000 € |
56000 2500 € |
56000 4400 € |
70000 4200 € |
40000 2000 € |
40000 1400 € |
40000 1000 € |
40000 2400 € |
| Culture | AI p. W. fixed price |
4000 200 € |
32000 1700 € |
32000 1400 € |
32000 2500 € |
40000 2400 € |
5000 200 € |
40000 1400 € |
40000 1000 € |
40000 2400 € |
| Health | AI p. W. fixed price |
8000 500 € |
16000 700 € |
16000 600 € |
16000 1100 € |
20000 1200 € |
10000 500 € |
20000 700 € |
20000 500 € |
40000 1200 € |
| Homepage | AI p. W. fixed price |
10000 700 € |
10000 500 € |
10000 400 € |
10000 800 € |
12500 800 € |
12500 600 € |
12500 400 € |
12500 300 € |
12500 800 € |
| Total | AI p. W. fixed price |
80000 4200 € |
280000 12500 € |
280000 10700 € |
280000 17900 € |
350000 15800 € |
100000 3400 € |
350000 9100 € |
350000 6700 € |
350000 15800 € |
| Travel & Pleasure | AI p. W. fixed price |
8000 600 € |
48000 2500 € |
48000 2200 € |
48000 3800 € |
60000 3600 € |
10000 500 € |
60000 2000 € |
60000 1600 € |
60000 3600 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Beauty | Decision | |||
| Culture | Live and Love | |||
| Health | The Best | |||
| Homepage | ||||
| Travel & Pleasure | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 85 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 336 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Text link | 134 x 90 pixels + 100 characters | 55 € | 25 € | - |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € |
AdSpecials
| AdSpecials | Price |
|---|---|
| Competion | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Photo contest | from € 15.000 |
| Shop integration | from € 4.500 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 10.738 | from € 46.614,00 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
