sportal.de is the largest independent sports portal in Germany and market leader in live broadcasting. In addition to the latest sports news and scores, this site also offers plenty of entertainment with sports management video games, photos series and a video console.
TARGET GROUP
- sportal.de reaches 370,000 users per month.
- A clear majority (81%) of users are men.
- The target group is mainly (50%) between 20 and 39 years of age. Just under two-thirds of users (65%) are between 14 and 39 years of age.
- The users of sportal.de have an above-average education: 35% have university entrance qualifications (A-levels) or a university degree.
- They also earn more than the average for onliners: 38% have a net monthly household income of EUR3,000 or more.
- sportal.de users have an above-average interest in sports articles and sports equipment, men’s clothing, new and used cars, computer hardware, software and games, consumer electronics, and telecommunications products.
- An above-average number of sportal.de users use the Internet to obtain information about sports results and sports reports, as well as current cinema and television schedules. A large number of sportal.de users also obtain information on the Internet about world events.
- The target group of sportal.de purchases in the Internet, more often than the average, sports articles and sports equipments, consumer electronics and telecommunications products, computer hardware, software and games, and fee-based music and film downloads. They also take out insurance in the Internet more often than the average.
Source: internet facts 2009-III, universe: users per month
Current coverage and usage data
- 62.705.754 PIs1)
- 6.445.909 VISITS1)
- 0.37 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 62.705.754 | 6.445.909 |
| January | 51.204.253 | 5.696.121 |
| December | 43.834.897 | 5.378.189 |
| November | 50.317.503 | 5.654.741 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER DAY
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| Homepage (2 working days or 1 weekend-day) | AI p. D. fixed price |
80000 3500 € |
100000 3000 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
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|---|---|---|---|---|---|---|---|---|---|
| Homepage | AI p. W. fixed price |
800000 26000 € |
800000 22000 € |
800000 20000 € |
800000 27500 € |
1000000 20000 € |
1000000 15000 € |
1000000 12500 € |
1000000 27500 € |
| soccer international | AI p. W. fixed price |
- - |
120000 1400 € |
120000 1200 € |
120000 2400 € |
- - |
150000 1100 € |
- - |
100000 1875 € |
| soccer national | AI p. W. fixed price |
320000 4800 € |
480000 6000 € |
480000 4800 € |
480000 9600 € |
400000 4000 € |
600000 4500 € |
600000 3000 € |
600000 7500 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Homepage | basketball | |||
| soccer homepage | car & motorsports | |||
| handball | ||||
| ice hockey | ||||
| soccer international | ||||
| soccer national | ||||
| tennis | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 65 € | 30 € | 45 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 55 € | 25 € | 40 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 50 € | 20 € | 35 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 80 € | 40 € | 60 € |
| Flash layer | 400 x 400 pixels | 70 € | 35 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 40 € | 20 € | 30 € |
| Skyscraper | 160 x 600 pixels | 30 € | 15 € | 25 € |
| Super banner | 728 x 90 pixels | 25 € | 10 € | 20 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 75 € | 40 € | 60 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 65 € | 35 € | 55 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 60 € | 30 € | 50 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 45 € | 20 € | 35 € |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 55 € | 25 € | 45 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 790 x 90 + 200 x 600 pixels | 55 € | 25 € | 45 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Fullscreen Sport incl. reminder-wallpaper (per day) | miscellaneous | - | 38.000 AI p.T. (Spot) + 100.000 AI p.T. (Wallpaper) | 6.900 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS trend insight | € 7.500 |
| Premium themecategory | on request |
| Special feature | from € 12.500 |
| Tool integration | on request |
Specials
| Theme | Zeitraum |
|---|---|
| Basketball World Cup | 28. August 2010 |
| Handball EM | 19. January 2010 |
| Hockey World Cup | 7. March 2010 |
| Ice hockey World Cup | 7. May 2010 |
| Paralympics | 12. March 2010 |
| Rallye Dakar | 1. January 2010 |
| Soccer Africa-Cup | 10. January 2010 |
| Soccer World Cup | 11. June 2010 |
| Super Bowl | 7. February 2010 |
| Tour de France | 3. July 2010 |
| Winter Olympics | 12. February 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here





















