sportal.de is the largest independent sports portal in Germany and market leader in live broadcasting. In addition to the latest sports news and scores, this site also offers plenty of entertainment with sports management video games, photos series and a video console.
TARGET GROUP
- sportal.de reaches 710,000 users per month.
- A clear majority (71%) of users are men.
- The target group is mainly (62%) between 20 and 39 years of age. Just under two-thirds of users (77%) are between 14 and 39 years of age.
- The users of sportal.de have an above-average education: 44% have university entrance qualifications (A-levels) or a university degree.
- They also earn more than the average for onliners: 32% have a net monthly household income of EUR3,000 or more.
- sportal.de users have an above-average interest in sports articles and sports equipment, men’s clothing, new and used cars, computer hardware, software and games, consumer electronics, and telecommunications products.
- An above-average number of sportal.de users use the Internet to obtain information about sports results and sports reports, as well as current cinema and television schedules. A large number of sportal.de users also obtain information on the Internet about world events.
- The target group of sportal.de purchases in the Internet, more often than the average, sports articles and sports equipments, consumer electronics and telecommunications products, computer hardware, software and games, and fee-based music and film downloads. They also take out insurance in the Internet more often than the average.
Source: internet facts 2010-I, universe: users per month
Current coverage and usage data
- 22.468.450 PIs1)
- 3.671.595 VISITS1)
- 0.71 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 22.468.450 | 3.671.595 |
| June | 41.544.009 | 5.072.874 |
| May | 35.173.244 | 4.631.974 |
| April | 56.823.137 | 6.082.243 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER DAY
| ad section | ![]() |
![]() |
|
|---|---|---|---|
| Homepage (2 working days or 1 weekend-day) | AI p. D. fixed price |
104000 4100 € |
130000 3900 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | ![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
|
|---|---|---|---|---|---|---|---|---|---|
| Homepage | AI p. W. fixed price |
880000 24400 € |
880000 19200 € |
880000 16600 € |
880000 31800 € |
1100000 22000 € |
1100000 16500 € |
1100000 13800 € |
1100000 30300 € |
| soccer homepage | AI p. W. fixed price |
200000 2300 € |
280000 2900 € |
200000 1600 € |
200000 3400 € |
250000 2500 € |
350000 2600 € |
250000 1300 € |
250000 3100 € |
| soccer international | AI p. W. fixed price |
80000 900 € |
160000 1700 € |
160000 1200 € |
160000 2800 € |
100000 1000 € |
200000 1500 € |
200000 1000 € |
200000 2500 € |
| soccer national (during soccer season) | AI p. W. fixed price |
640000 7500 € |
1760000 18500 € |
1760000 13200 € |
1760000 30300 € |
800000 8000 € |
2200000 16500 € |
2200000 11000 € |
2200000 27500 € |
| Soccer national (out of the soccer-season) | AI p. W. fixed price |
120000 1400 € |
240000 2600 € |
240000 1800 € |
240000 4200 € |
150000 1500 € |
300000 2300 € |
300000 1500 € |
300000 3800 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Homepage | Basketball | |||
| soccer homepage | Cars & Motosport | |||
| Eishockey | ||||
| Handball | ||||
| soccer international | ||||
| Soccer national | ||||
| Tennis | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 65 € | 30 € | 45 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 55 € | 25 € | 40 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 50 € | 20 € | 35 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 80 € | 40 € | 60 € |
| Flash layer | 400 x 400 pixels | 70 € | 35 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 40 € | 20 € | 30 € |
| Skyscraper | 160 x 600 pixels | 30 € | 15 € | 25 € |
| Super banner | 728 x 90 pixels | 25 € | 10 € | 20 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 75 € | 40 € | 60 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 65 € | 35 € | 55 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 60 € | 30 € | 50 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 45 € | 20 € | 35 € |
| Wallpaper (site-spcific) | see below | 55 € | 25 € | 45 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 55 € | 25 € | 45 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 790 x 90 + 200 x 600 pixels | 55 € | 25 € | 45 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Fullscreen Sport incl. reminder-wallpaper (per day) | miscellaneous | - | 65.000 AI p.T. (Spot) + 135.000 AI p.T. (Wallpaper) | 10.000 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS trend insight | € 7.500 |
| Premium themecategory | on request |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
Specials
| Theme | Zeitraum |
|---|---|
| Basketball World Cup | 28. August 2010 |
| Handball EM | 19. January 2010 |
| Hockey World Cup | 7. March 2010 |
| Ice hockey World Cup | 7. May 2010 |
| Paralympics | 12. March 2010 |
| Rallye Dakar | 1. January 2010 |
| Soccer Africa-Cup | 10. January 2010 |
| Soccer World Cup | 11. June 2010 |
| Super Bowl | 7. February 2010 |
| Tour de France | 3. July 2010 |
| Winter Olympics | 12. February 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here










