• sportal.de reaches 710,000 users per month.
• A clear majority (71%) of users are men.
• The target group is mainly (62%) between 20 and 39 years of age. Just under two-thirds of users (77%) are between 14 and 39 years of age.
• The users of sportal.de have an above-average education: 44% have university entrance qualifications (A-levels) or a university degree.
• They also earn more than the average for onliners: 32% have a net monthly household income of EUR3,000 or more.
• sportal.de users have an above-average interest in sports articles and sports equipment, men’s clothing, new and used cars, computer hardware, software and games, consumer electronics, and telecommunications products.
• An above-average number of sportal.de users use the Internet to obtain information about sports results and sports reports, as well as current cinema and television schedules. A large number of sportal.de users also obtain information on the Internet about world events.
• The target group of sportal.de purchases in the Internet, more often than the average, sports articles and sports equipments, consumer electronics and telecommunications products, computer hardware, software and games, and fee-based music and film downloads. They also take out insurance in the Internet more often than the average.

Source: internet facts 2010-I, universe: users per month