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CONTENT
With its key fields of "science", "travel" and "photography", GEO.de reflects some of the central competence areas of Germany's
leading on-the-spot report magazine. Closely focused theme specials enhance its utility value. Knowledge tests, photo competitions,
travel tips, newsletters and forums add to the wealth of the steadily growing site. Boxes in the print titles of the GEO magazine
group and prominently placed links draw attention to additional content on GEO.de.
GEOlino.de is the portal for children in Internet. It offers kids a separate world of experience. This includes knowledge
reports, tips on how to make different things, experiments and pinboards.
TARGET GROUP
- GEO.de reaches 632,000 users per month.
- Both genders are equally represented at GEO.de (men: 51%; women: 49%).
- 40% of the target group are between 30 and 49 years of age. 64% of GEO.de users are between 20 and 49 years of age.
- GEO.de users have an above-average education: 46% have university entrance qualifications (A-levels) or a university degree.
- The target group also has very high income: 33% of users have a net monthly household income of EUR3,000 or more.
- GEO.de users have an above-average interest in rail and airline tickets, rental cars, hotels and holiday travel, and tickets for cultural events.
- They use the Internet more often than the average to obtain information relating to food, drink and good living, as well as news about world events. They also use the Internet to obtain test results, and they use it more often than the average for online banking.
- They use e-commerce more often than the average for booking hotels, rental cars, and rail and airline tickets, for purchasing wellness and health products, large household appliances, and tickets for cultural events, and taking out insurance.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 8.423.623 PIs1)
- 1.239.734 VISITS1)
- 0.63 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 8.423.623 | 1.239.734 |
| June | 8.854.718 | 1.293.718 |
| May | 9.975.280 | 1.356.222 |
| April | 9.716.830 | 1.300.288 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Homepage GEO.de | AI p. W. fixed price |
24000 1500 € |
24000 1200 € |
- - |
24000 1800 € |
30000 1800 € |
30000 1400 € |
30000 1000 € |
- - |
30000 1800 € |
| Homepage GEOlino.de | AI p. W. fixed price |
- - |
60000 2000 € |
60000 1800 € |
60000 3100 € |
- - |
- - |
75000 1700 € |
75000 1400 € |
75000 3000 € |
| Photography | AI p. W. fixed price |
- - |
100000 3500 € |
92000 2700 € |
92000 4700 € |
45000 1800 € |
- - |
125000 3000 € |
115000 2100 € |
115000 4600 € |
| Travel | AI p. W. fixed price |
20000 1200 € |
68000 3600 € |
68000 3400 € |
68000 5200 € |
50000 3000 € |
25000 1100 € |
85000 3100 € |
85000 2600 € |
85000 5100 € |
| Travel community | AI p. W. fixed price |
- - |
320000 6500 € |
360000 5800 € |
320000 8000 € |
- - |
- - |
400000 5800 € |
450000 3600 € |
400000 8000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Homepage GEO.de | Culture | |||
| Homepage GEOlino.de | Nature | |||
| Photography | People | |||
| Total | Technics | |||
| Travel | Travel community | |||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 85 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 336 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | 5 € | 5 € |
| Wallpaper (site-spcific) | see below | 80 € | 40 € | 60 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 824 x 90 pixels + 160 x 600 pixels | 80 € | 40 € | 60 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| GEO.de Travel Newsletter | weekly - on Tuesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 5000 | 50 € |
| GEO.de Travel Newsletter | weekly - on Tuesday | Text link | 7 lines of 65 characters | 5000 | 25 € |
| GEO.de Travel Newsletter | weekly - on Tuesday | Banner | 468 x 60 pixels, max. 40 KB | 5000 | 25 € |
| GEO.de-Newsletter | weekly - on Thursday | Text link | 7 lines of 65 characters | 17500 | 25 € |
| GEO.de-Newsletter | weekly - on Thursday | Banner | 468 x 60 pixels, max. 40 KB | 17500 | 25 € |
| GEO.de-Newsletter | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 17500 | 50 € |
| GEO.de-Travel community Newsletter | weekly - on Tuesday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 12000 | 40 € |
| GEO.de-Travel community Newsletter | weekly - on Tuesday | Banner | 468 x 60 pixels, max. 40 KB | 12000 | 20 € |
| GEO.de-Travel community Newsletter | weekly - on Tuesday | Text link | 7 lines of 65 characters | 12000 | 20 € |
| GEOlino-Newsletter | weekly - on Thursday | Banner | 468 x 60 pixels, max. 40 KB | 3400 | 25 € |
| GEOlino-Newsletter | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 3400 | 50 € |
| GEOlino-Newsletter | weekly - on Thursday | Text link | 7 lines of 65 characters | 3400 | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Photo contest | from € 15.000 |
| Podcast sponsoring | from € 7.500 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 13.182 | from € 66.215,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Kulture | 2010 |
| Nature | 2010 |
| Photography | 2010 |
| Technology | 2010 |
| Travel | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
