Zur deutschen Versionwww.agof.de

CONTENT

Europe’s first financial information platform!

Established in 1994, boerse.de was Europe’s first financial information platform, offering a wide range of business and market information. This includes real-time price information, charts, company profiles, news and an exchange-traded funds (ETF) section as well as market reports, studies and recommendations by leading analysts together with schedules of important events and an extensive repository of background information.

This is supplemented with numerous useful tools and services, sections on the markets of individual countries, efficient security checks, extensive sections on equities, funds, options, warrants, certificates and commodities as well as boerse.de’s very own stock investment club (BAC) with personal investment accounts and watch lists.

With its premium target group structure, boerse.de offers a high-quality advertising environment for reaching decision-makers.

TARGET GROUP

  • boerse.de reaches 120,000 users per month.
  • Almost three-quarters (74%) of the users are men.
  • 42% of the target group are between 30 and 49 years of age. 62% of boerse.de users are between 30 and 59 years of age.
  • boerse.de users have an above-average education: 43% have university entrance qualifications (A-levels) or a university degree.
  • The target group has very high income: 14% of users have net income of their own amounting to EUR4,000 or more, as compared with 5% of onliners in general. 45% of users have a net monthly household income of EUR3,000 or more.
  • 12% are self-employed or freelancers. 13% are executives or senior civil servants.
  • boerse.de users have an above-average interest in investments, shares/stock, securities and funds, rental cars, airline tickets and hotels, new cars and navigation systems, computer hardware and software, and men’s clothing.
  • They use the Internet more often than the average for online banking and to obtain information about world events, regional news, sports and test results, and the property market.
  • They use e-commerce more often than the average for trading in securities, investments and funds, for purchasing new cars and navigation systems, computer hardware, software and accessories, and large household appliances, and for booking airline tickets, travel, and rental cars.

Source: internet facts 2009-III, basis: audience per month


Current coverage and usage data

  • 9.469.975 PIs1)
  • 1.783.135 VISITS1)
  • 0.12 m unique user2)
Month PIs VISITS
February 9.469.975 1.783.135
January 10.757.017 1.930.269
December 8.771.812 1.713.857
November 10.407.151 1.956.072

1)Source: IVW
2)Source: internet facts 2009-III

FIXED PRICES PER DAY

ad section Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper728 x 90 + 160 x 600 pixels
Homepage AI p. D.
fixed price
65000
1500 €
75000
1500 €
75000
1500 €
75000
3000 €

FIXED PRICES PER WEEK

You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper728 x 90 + 160 x 600 pixels
Column AI p. W.
fixed price
-
-
-
-
28000
1000 €
28000
1500 €
-
-
-
-
-
-
35000
1400 €
Commodities & foreign currency AI p. W.
fixed price
-
-
-
-
-
-
16000
1100 €
-
-
-
-
-
-
20000
1000 €
Derivate & funds AI p. W.
fixed price
-
-
-
-
-
-
20000
1100 €
-
-
-
-
-
-
25000
1000 €
Homepage AI p. W.
fixed price
320000
8900 €
360000
5600 €
360000
6200 €
360000
15800 €
400000
8000 €
450000
4500 €
450000
4500 €
450000
15000 €
Markets AI p. W.
fixed price
336000
5100 €
360000
3400 €
336000
4800 €
336000
6000 €
420000
5000 €
450000
3000 €
420000
3000 €
420000
6000 €
News & Knowlegde AI p. W.
fixed price
-
-
-
-
-
-
52000
1000 €
-
-
-
-
-
-
65000
1000 €
Tools AI p. W.
fixed price
-
-
800000
7800 €
800000
11200 €
800000
14000 €
-
-
1000000
7000 €
1000000
7000 €
1000000
14000 €

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SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM BASIS
Column Markets
Commodities & foreign currency News & Knowlegde
Derivate & funds Tools
Homepage
Advertising form Format PREMIUM BASIS ROTATION
Expandable - Medium rectangle max. 400 x 400 pixels 65 € 45 € 50 €
Expandable - Skyscraper max. 400 x 600 pixels 45 € 35 € 40 €
Expandable - Super Banner max. 728 x 400 pixels 45 € 35 € 40 €
Expandable - Wallpaper max. 600 x 600 pixels 85 € 55 € 65 €
Flash layer 400 x 400 pixels 70 € 35 € 50 €
Medium rectangle 300 x 250 pixels 40 € 20 € 25 €
Skyscraper 160 x 600 pixels 20 € 10 € 15 €
Super banner 728 x 90 pixels 20 € 10 € 15 €
Tandem ad (flash layer + medium rectangle) miscellaneous 90 € 45 € 65 €
Tandem ad (flash layer + skyscraper) miscellaneous 80 € 40 € 60 €
Tandem ad (flash layer + super banner) miscellaneous 80 € 40 € 60 €
Tandem ad (super banner + skyscraper) miscellaneous 30 € 15 € 25 €
Text link (in the content) 4 lines of 25 characters 25 € 10 € -
Wallpaper 728 x 90 + 160 x 600 pixels 60 € 30 € 40 €
Advertising form (site-specific) Format PREMIUM BASIS ROTATION
Wallpaper 790 x 90 pixels + 200 x 600 pixels 60 € 30 € 40 €
Rectangle + text link miscellaneous on request on request on request

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Additional charges

Additional charges Format Price
Streamingad  

NEWSLETTER

NEWSLETTER Frequency Advertisment Format Subscribers CPM
boerse.de DAILY Monday to Friday Medium Rectangle 300 x 250 pixels, max. 40 KB 15000 40 €
boerse.de DAILY Monday to Friday Text link 7 lines of 65 characters 15000 20 €
boerse.de DAILY Monday to Friday Banner 468 x 60 pixels, max. 40 KB 15000 20 €
boerse.de Magazin Monday to Friday Medium Rectangle 300 x 250 pixels, max. 40 KB 25000 40 €
boerse.de Magazin Monday to Friday Text link 7 lines of 65 characters 25000 20 €
boerse.de Magazin Monday to Friday Banner 468 x 60 pixels, max. 40 KB 25000 20 €

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
Competition from € 4.500
Content integration from € 9.500
eBooklet from € 20.000
EMS trend insight € 7.500
Premium themecategory on request
Special feature from € 12.500
Tool integration on request

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.