• boerse.de reaches 120,000 users per month.
• Almost three-quarters (74%) of the users are men.
• 42% of the target group are between 30 and 49 years of age. 62% of boerse.de users are between 30 and 59 years of age.
• boerse.de users have an above-average education: 43% have university entrance qualifications (A-levels) or a university degree.
• The target group has very high income: 14% of users have net income of their own amounting to EUR4,000 or more, as compared with 5% of onliners in general. 45% of users have a net monthly household income of EUR3,000 or more.
• 12% are self-employed or freelancers. 13% are executives or senior civil servants.
• boerse.de users have an above-average interest in investments, shares/stock, securities and funds, rental cars, airline tickets and hotels, new cars and navigation systems, computer hardware and software, and men’s clothing.
• They use the Internet more often than the average for online banking and to obtain information about world events, regional news, sports and test results, and the property market.
• They use e-commerce more often than the average for trading in securities, investments and funds, for purchasing new cars and navigation systems, computer hardware, software and accessories, and large household appliances, and for booking airline tickets, travel, and rental cars.

Source: internet facts 2009-III, basis: audience per month