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Europe’s first financial information platform!
Established in 1994, boerse.de was Europe’s first financial information platform, offering a wide range of business and market information. This includes real-time price information, charts, company profiles, news and an exchange-traded funds (ETF) section as well as market reports, studies and recommendations by leading analysts together with schedules of important events and an extensive repository of background information.
This is supplemented with numerous useful tools and services, sections on the markets of individual countries, efficient security checks, extensive sections on equities, funds, options, warrants, certificates and commodities as well as boerse.de’s very own stock investment club (BAC) with personal investment accounts and watch lists.
With its premium target group structure, boerse.de offers a high-quality advertising environment for reaching decision-makers.
TARGET GROUP
- boerse.de reaches 190,000 users per month.
- Almost three-quarters (73%) of the users are men.
- 44% of the target group are between 30 and 49 years of age. 61% of boerse.de users are between 30 and 59 years of age.
- boerse.de users have an above-average education: 46% have university entrance qualifications (A-levels) or a university degree.
- The target group has very high income: 110% of users have net income of their own amounting to EUR4,000 or more, as compared with 5% of onliners in general. 36% of users have a net monthly household income of EUR3,000 or more.
- 10% are self-employed or freelancers. 13% are executives or senior civil servants.
- boerse.de users have an above-average interest in investments, shares/stock, securities and funds, rental cars, airline tickets and hotels, new cars and navigation systems, computer hardware and software, and men’s clothing.
- They use the Internet more often than the average for online banking and to obtain information about world events, regional news, sports and test results, and the property market.
- They use e-commerce more often than the average for trading in securities, investments and funds, for purchasing new cars and navigation systems, computer hardware, software and accessories, and large household appliances, and for booking airline tickets, travel, and rental cars.
Source: internet facts 2010-I, basis: audience per month
Current coverage and usage data
- 9.281.973 PIs1)
- 1.795.243 VISITS1)
- 0.19 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 9.281.973 | 1.795.243 |
| June | 9.608.082 | 1.889.068 |
| May | 11.750.573 | 2.155.854 |
| April | 6.559.006 | 1.214.259 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER DAY
| ad section |  |
 |
 |
 |
|
|---|---|---|---|---|---|
| Homepage | AI p. D. fixed price |
60000 1400 € |
75000 1500 € |
75000 1500 € |
75000 3000 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
|
|
|
|
|
|---|---|---|---|---|---|---|---|---|---|
| Column | AI p. W. fixed price |
- - |
- - |
- - |
24000 1300 € |
- - |
- - |
- - |
30000 1200 € |
| Commodities & foreign currency | AI p. W. fixed price |
- - |
- - |
- - |
16000 1100 € |
- - |
- - |
- - |
20000 1000 € |
| Derivate & funds | AI p. W. fixed price |
- - |
- - |
- - |
20000 1100 € |
- - |
- - |
- - |
25000 1000 € |
| Homepage | AI p. W. fixed price |
320000 8900 € |
360000 5600 € |
360000 6200 € |
360000 15600 € |
400000 8000 € |
450000 4500 € |
450000 4500 € |
450000 14900 € |
| Markets | AI p. W. fixed price |
240000 3700 € |
320000 3100 € |
320000 4500 € |
320000 5600 € |
300000 3600 € |
400000 2800 € |
400000 2800 € |
400000 5600 € |
| News & Knowledge | AI p. W. fixed price |
40000 600 € |
52000 600 € |
48000 600 € |
48000 800 € |
50000 600 € |
65000 500 € |
- - |
60000 800 € |
| Tools | AI p. W. fixed price |
- - |
800000 7800 € |
800000 11200 € |
800000 14000 € |
- - |
1000000 7000 € |
1000000 7000 € |
1000000 14000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Column | Markets | |||
| Commodities & foreign currency | News & Knowledge | |||
| Derivate & funds | Tools | |||
| Homepage | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 65 € | 45 € | 50 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 45 € | 35 € | 40 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 45 € | 35 € | 40 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 85 € | 55 € | 65 € |
| Flash layer | 400 x 400 pixels | 70 € | 35 € | 50 € |
| Medium rectangle | 300 x 250 pixels | 40 € | 20 € | 25 € |
| Skyscraper | 160 x 600 pixels | 20 € | 10 € | 15 € |
| Super banner | 728 x 90 pixels | 20 € | 10 € | 15 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 90 € | 45 € | 65 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 80 € | 40 € | 60 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 80 € | 40 € | 60 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 30 € | 15 € | 25 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Wallpaper (site-spcific) | see below | 60 € | 30 € | 40 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 60 € | 30 € | 40 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 790 x 90 pixels + 200 x 600 pixels | 60 € | 30 € | 40 € |
| Rectangle + text link | miscellaneous | on request | on request | on request |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| Streamingad |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| boerse.de DAILY | trading day: monday to thursday | Banner | 468 x 60 pixels, max. 40 KB | 15000 | 20 € |
| boerse.de DAILY | trading day: monday to thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 15000 | 40 € |
| boerse.de DAILY | trading day: monday to thursday | Text link | 7 lines of 65 characters | 15000 | 20 € |
| boerse.de Magazin | Friday (trading day) | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 25000 | 40 € |
| boerse.de Magazin | Friday (trading day) | Text link | 7 lines of 65 characters | 25000 | 20 € |
| boerse.de Magazin | Friday (trading day) | Banner | 468 x 60 pixels, max. 40 KB | 25000 | 20 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS trend insight | € 7.500 |
| Premium themecategory | on request |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
| Web Tv sponsoring | from € 25.000 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
