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CONTENT
Starting from December 2008, schoener-wohnen.de will be the internet platform for everything you want to know about home style. It offers high quality editorial content and, with wiewohnstdu.de, a homestyle community with user generated content. schoener-wohnen.de offers users an opportunity to browse ideas for stylish homes, gather impressions with decoration videos, select from a variety of furniture and home accessories, find inspiration in examples of interior design and obtain advice from experts.
TARGET GROUP
- schoener-wohnen.de reaches 190,000 users per month.
- 53% of the users are women.
49% of the audience are 20 to 49 years of age. 71% are between 20 and 49 years of age. - schoener-wohnen.de users have an above-average education: 44% have university entrance qualifications (A-levels) or a university degree.
- They also have above-average income: 19% of them have a net monthly household income of EUR 2,500 or more.
- schoener-wohnen.de users have an above-average interest in women’s cosmetics and clothing, perfumes/fragrances, wellness products, rail and airline tickets, tickets for cultural events, and hotels and holiday travel.
- They use the Internet more often than the average to obtain information relating to food, drink and good living, fitness and wellness, and family and children. Online banking is used more often than the average.
- They use e-commerce more often than the average for purchasing women’s clothing and cosmetics, wellness and health products, books, and tickets for cultural events, booking hotels, and purchasing airline and rail tickets.
Source: internet facts 2009-IV, Basis: Users per month
Current coverage and usage data
- 15.529.418 PIs1)
- 396.842 VISITS1)
- 0.19 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 15.529.418 | 396.842 |
| June | 15.172.939 | 339.493 |
| May | 16.986.475 | 383.949 |
| April | 15.168.130 | 305.146 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Building | AI p. W. fixed price |
24000 1600 € |
72000 2500 € |
72000 2200 € |
72000 3800 € |
30000 1800 € |
30000 1400 € |
90000 2000 € |
90000 1600 € |
90000 3600 € |
| Decorate | AI p. W. fixed price |
- - |
28000 600 € |
28000 500 € |
28000 800 € |
- - |
- - |
35000 500 € |
- - |
35000 800 € |
| Homepage | AI p. W. fixed price |
28000 1800 € |
56000 2700 € |
40000 1600 € |
40000 3200 € |
35000 2000 € |
35000 1600 € |
70000 2200 € |
50000 1200 € |
50000 3000 € |
| Setting | AI p. W. fixed price |
96000 6400 € |
360000 12600 € |
360000 10600 € |
360000 18900 € |
120000 7200 € |
120000 5800 € |
450000 10100 € |
450000 7700 € |
450000 18000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Building | Community inkl. WieWohnstDu.de | |||
| Homepage | Decorate | |||
| Setting | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 85 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 336 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 5 € | 5 € | 5 € |
| Wallpaper (site-spcific) | see below | 80 € | 40 € | 60 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Text link | 90 x 90 pixels + 4 lines with 20 characters | 55 € | 25 € | - |
| Wallpaper | 810 x 90 pixels + 160 x 600 pixels | 80 € | 40 € | 60 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € |
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Premium themecategory | on request |
| Shop integration | from € 4.500 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
| WebTv sponsoring | from € 25.000 |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Co-Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 9.685 | from € 46.060,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Building | 2010 |
| CeBIT-Special | 3. March 2010 |
| Christmas | December 2010 |
| Decorting | 2010 |
| Furniture | 2010 |
| IFA-Special | 4. September 2010 |
| Recipes | 2010 |
| Redecorate | 2010 |
| Setting | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
