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CONTENT
chefkoch.de – Europe's largest cooking website
This easy-to-use source of recipes offers its community of cooking fans immediate assistance with all kinds of questions on
cooking.
With about 80 million page impressions and 8.6 million site visits per month, chefkoch.de is Europe's biggest cooking website.
TARGET GROUP
- chefkoch.de reaches 6.39 million users per month.
- 43% of users are women.
- 49% of the target group are aged between 20 and 39 years, 68% of chefkoch.de’s users are between 20 and 49 years of age.
- chefkoch.de users have an above-average education: 41% have university entrance qualifications or hold a university degree.
- 30% of the users have a household net income of more than 3,000 Euros.
- chefkoch.de’s users take an above-average interest in wellness products, women’s cosmetics and clothing, baby care products, and air and rail tickets.
- They use the internet more often than average for obtaining information on food, drink and good living and on family and children and for weather forecasts.
- Their e-commerce experience mainly relates to buying air tickets, women’s clothing, cosmetics and wellness products, hair and dental care products, and furniture.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 137.265.270 PIs1)
- 16.412.740 VISITS1)
- 6.39 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 137.265.270 | 16.412.740 |
| June | 129.959.363 | 15.791.243 |
| May | 145.158.447 | 17.412.851 |
| April | 132.883.495 | 16.007.559 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER DAY
| ad section |  |
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|---|---|---|---|---|---|---|---|---|---|
| Recipes | AI p. D. fixed price |
2400000 52800 € |
2000000 30000 € |
2400000 30000 € |
2400000 46800 € |
2500000 27500 € |
3000000 22500 € |
3000000 22500 € |
3000000 39000 € |
| Rotation (1 working day or 2 weekend-days) | AI p. D. fixed price |
2800000 69400 € |
3600000 56700 € |
3600000 56700 € |
3600000 84900 € |
3500000 47300 € |
4500000 31500 € |
4500000 31500 € |
4500000 65300 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | |
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|---|---|---|---|---|---|---|---|---|---|
| Homepage | AI p. W. fixed price |
640000 19200 € |
960000 28000 € |
760000 21000 € |
760000 34500 € |
800000 16000 € |
950000 20400 € |
950000 14300 € |
1000000 30400 € |
| Magazin | AI p. W. fixed price |
280000 7400 € |
480000 7200 € |
480000 6000 € |
480000 10800 € |
350000 4600 € |
600000 4500 € |
600000 4500 € |
600000 9000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Homepage | Magazin | |||
| Recipes | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 75 € | 50 € | 55 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 60 € | 30 € | 45 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 55 € | 25 € | 45 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 90 € | 45 € | 65 € |
| Flash layer | 400 x 400 pixels | 70 € | 35 € | 50 € |
| Halfpage ad | 336 x 600 pixels | 65 € | 35 € | 45 € |
| Medium rectangle | 300 x 250 pixels | 50 € | 25 € | 30 € |
| Skyscraper | 160 x 600 pixels | 35 € | 15 € | 20 € |
| Super banner | 728 x 90 pixels | 30 € | 15 € | 20 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 95 € | 45 € | 65 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 85 € | 40 € | 60 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 85 € | 40 € | 60 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 50 € | 20 € | 30 € |
| Wallpaper (site-spcific) | see below | 65 € | 30 € | 40 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 65 € | 30 € | 40 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 803 x 90 pixels + 160 x 600 pixels | 65 € | 30 € | 40 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per day) | miscellaneous | - | 50.000 AI p.T. (Spot) + 140.000 AI p.T. (Wallpaper) | 9.500 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | Kosten externer Dienstleister |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| chefkoch.de-Newsletter | daily | Medium Rectangle | 480x150 pixels, max. 30 kB | 210000 | 25 € |
| chefkoch.de-Newsletter | weekly - on Tuesday | Medium Rectangle | 480x300 pixels, max. 40 kB | 260000 | 30 € |
| chefkoch.de-Partnernewsletter (Standalone) | if necessary | Rectangle + Text link | max. 600 pixels wide + word.doc only text, max. 30 kB | 134000 | 60 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS trend-insight | € 7.500 |
| Premium themecategory | on request |
| Recipe integration | from € 10.500 |
| Special feature | from € 12.500 |
| Stand alone newsletter | from CPM € 75 |
| WebTv sponsoring | from € 25.000 |
Specials
| Theme | Zeitraum |
|---|---|
| Christmas | December 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
