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CONTENT

The FINANCIAL TIMES DEUTSCHLAND web service (www.FTD.de) provides fast and professional reports on themes with an impact on global markets.

This premium business service offers background knowledge and facts, and combines the speed and inter-activity of the Internet with the depth of journalistic reporting. Consequently, FTD Online is a permanent companion to all those who depend on up-to-date, profound and competent coverage on business issues.

The site's editorial content is supplemented with intelligent inter-active services such as a newsletter or security portfolios that allow users to customise the site according to their personal preferences. With these share and investment tools, users can retrieve and use the stock markets information that is relevant to their own investments even faster.

TARGET GROUP

  • FTD.de reaches 1,31 mio. users per month.
  • 71% of the users are men.
  • 46% of the target group are between 30 and 49 years of age. 62% of FTD.de users are between 30 and 59 years of age.
  • FTD.de users have an above-average education: 58% have university entrance qualifications (A-levels) or a university degree.
  • The target group has very high income: 13% of users have income of their own amounting to EUR4,000 or more, compared with 5% of all online users.
  • 12% are self-employed or freelancers. 11% are executives or senior civil servants.
  • FTD.de users have an above-average interest in investments, shares/stock, securities and funds, airline and rail tickets, hotels, rental and new cars, navigation systems, and computer hardware and software.
  • They use the Internet more often than the average for online banking and to obtain information about world events, regional and local news, sports results and sports reports, and property market listings.
  • They use e-commerce more often than the average for trading in securities, investments, funds and shares/stock, taking out insurance, booking rental cars, rail/airline tickets and hotels, and purchasing computer hardware and software.

Source: internet facts 2010-I, Basis: Users per month


Current coverage and usage data

  • 35.672.047 PIs1)
  • 8.820.166 VISITS1)
  • 1.31 m unique user2)
Month PIs VISITS
July 35.672.047 8.820.166
June 37.802.065 9.569.241
May 40.273.861 9.994.669
April 37.385.611 9.338.037

1)Source: IVW
2)Source: internet facts 2010-I

FIXED PRICES PER DAY

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Medium rectangle300 x 250 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Homepage (1 working dayor 2 weekend-day) AI p. D.
fixed price
240000
7800 €
240000
10000 €
300000
7000 €
300000
9500 €

FIXED PRICES PER WEEK

You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Analysis AI p. W.
fixed price
160000
4200 €
160000
3700 €
160000
3400 €
160000
5300 €
200000
3800 €
200000
3000 €
200000
2500 €
200000
5000 €
Career + Management AI p. W.
fixed price
80000
4200 €
80000
3700 €
80000
3400 €
80000
5300 €
100000
3800 €
100000
3000 €
100000
2500 €
100000
5000 €
Cars AI p. W.
fixed price
140000
5000 €
140000
4500 €
140000
4100 €
140000
6300 €
175000
4500 €
175000
3600 €
175000
3000 €
175000
6000 €
Companys AI p. W.
fixed price
480000
23300 €
480000
20900 €
480000
19200 €
480000
29400 €
600000
21000 €
600000
16800 €
600000
14000 €
600000
28000 €
Finance AI p. W.
fixed price
320000
15000 €
320000
13700 €
320000
12300 €
320000
18900 €
400000
13500 €
400000
11000 €
400000
9000 €
400000
18000 €
Homepage AI p. W.
fixed price
1440000
39900 €
1440000
36100 €
1440000
32900 €
1440000
50400 €
1800000
36000 €
1800000
29000 €
1800000
24000 €
1800000
48000 €
IT-Media AI p. W.
fixed price
120000
10500 €
120000
9300 €
120000
8900 €
120000
13100 €
150000
9500 €
150000
7500 €
150000
6500 €
150000
12500 €
Latest News AI p. W.
fixed price
56000
2800 €
56000
2500 €
56000
2500 €
56000
3400 €
70000
2500 €
70000
2000 €
70000
1800 €
70000
3200 €
Lifestyle AI p. W.
fixed price
160000
5500 €
160000
4900 €
160000
4500 €
160000
6800 €
200000
5000 €
200000
3900 €
200000
3300 €
200000
6500 €
markets AI p. W.
fixed price
160000
4400 €
160000
4100 €
160000
3700 €
160000
5600 €
200000
4000 €
200000
3300 €
200000
2700 €
200000
5300 €
Politic AI p. W.
fixed price
480000
18300 €
480000
16800 €
480000
15100 €
480000
23100 €
600000
16500 €
600000
13500 €
600000
11000 €
600000
22000 €
Sports AI p. W.
fixed price
120000
4400 €
120000
4100 €
120000
3800 €
120000
5800 €
150000
4000 €
150000
3300 €
150000
2800 €
150000
5500 €

Create a CSV from this table

SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM
Analysis
Career + Management
Cars
Companys
Eye-catcher
Finance
Homepage
IT-Media
Latest News
Lifestyle
markets
Meinungshungrige
Politic
Sports
Total
Advertising form Format PREMIUM ROTATION
Expandable - Medium rectangle max. 400 x 400 pixels - 90 €
Expandable - Skyscraper max. 400 x 600 pixels - 65 €
Expandable - Super Banner max. 728 x 400 pixels - 75 €
Expandable - Wallpaper max. 600 x 600 pixels - 90 €
Flash layer 400 x 400 pixels - 100 €
Halfpage ad 336 x 600 pixels - 70 €
Medium rectangle 300 x 250 pixels - 65 €
Skyscraper 160 x 600 pixels - 40 €
Super banner 728 x 90 pixels - 50 €
Tandem ad (flash layer + medium rectangle) miscellaneous - 130 €
Tandem ad (flash layer + skyscraper) miscellaneous - 120 €
Tandem ad (flash layer + super banner) miscellaneous - 125 €
Tandem ad (super banner + skyscraper) miscellaneous - 70 €
Wallpaper (site-spcific) see below - 60 €
Wallpaper (standard) 728 x 90 + 160 x 600 pixels - 60 €
Advertising form (site-specific) Format PREMIUM ROTATION
Medium Rectangle 336 x 280 pixels - 65 €
Skyscraper 200 x 600 pixels - 40 €
Text link in the content (Homepage) Headline (80 characters), Text standard (160 characters) - -
Wallpaper 812 x 110 + 200 x 600 pixels - 60 €
Vertical button Börsenchart 336 x 100 pixels - on request
Vertical button 138 x 200 pixels - on request
advertising form (moving image) Format CPM AI p. w./d. fixed prices p. w./d.
Pre- and post roll video ad - 10 sec. 480 x 360 pixels - flash 80 €    
Pre- and post roll video ad - 15 sec. 480 x 360 pixels - flash 90 €    
Pre- and post roll video ad - 20 sec. 480 x 360 pixels - flash 100 €    
Pre- and post roll video ad - 25 sec. 480 x 360 pixels - flash 110 €    
Pre- and post roll video ad - 30 sec. 480 x 360 pixels - flash 120 €    

Create a CSV from this table

NEWSLETTER

NEWSLETTER Frequency Advertisment: Format Subscribers CPM
FTD-Versicherungsmonitor Monday to Friday Medium Rectangle 300 x 250 pixels 60000 Festpreis € 3.000,00*
FTD-Versicherungsmonitor Monday to Friday Banner 468 x 60 pixels 60000 Festpreis € 3.000,00*
FTD.de-Newsletter weekly on Friday Text link 5 lines of 70 characters - max. 350 characters inkl. url 10000 Festpreis € 400,00
FTD.de-Newsletter Monday to Friday Text link 5 lines of 70 characters - max. 350 characters inkl. url 151000 Festpreis € 4.000,00*

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
Competition from € 4.500
eBooklet from € 20.000
EMS trend insight € 7.500
Podcast sponsoring from € 7.500
Special feature from € 12.500
Subchannel on request
Tool integration on request

Specials

Theme Zeitraum
Analysis 2010
Career 2010
Cars 2010
CeBIT-Special 3. March 2010
Companys 2010
Finance 2010
German Football League 30. January 2010
IFA-Special 4. September 2010
IT + Media 2010
Lifestyle 2010
Market 2010
Middle classes 2010
Politics 2010
Sports 2010
World Cup 2010

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.