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CONTENT
The FINANCIAL TIMES DEUTSCHLAND web service (www.FTD.de) provides fast and professional reports on themes with an impact on global markets.
This premium business service offers background knowledge and facts, and combines the speed and inter-activity of the Internet
with the depth of journalistic reporting. Consequently, FTD Online is a permanent companion to all those who depend on up-to-date,
profound and competent coverage on business issues.
The site's editorial content is supplemented with intelligent inter-active services such as a newsletter or security portfolios
that allow users to customise the site according to their personal preferences. With these share and investment tools, users
can retrieve and use the stock markets information that is relevant to their own investments even faster.
TARGET GROUP
- FTD.de reaches 1,31 mio. users per month.
- 71% of the users are men.
- 46% of the target group are between 30 and 49 years of age. 62% of FTD.de users are between 30 and 59 years of age.
- FTD.de users have an above-average education: 58% have university entrance qualifications (A-levels) or a university degree.
- The target group has very high income: 13% of users have income of their own amounting to EUR4,000 or more, compared with 5% of all online users.
- 12% are self-employed or freelancers. 11% are executives or senior civil servants.
- FTD.de users have an above-average interest in investments, shares/stock, securities and funds, airline and rail tickets, hotels, rental and new cars, navigation systems, and computer hardware and software.
- They use the Internet more often than the average for online banking and to obtain information about world events, regional and local news, sports results and sports reports, and property market listings.
- They use e-commerce more often than the average for trading in securities, investments, funds and shares/stock, taking out insurance, booking rental cars, rail/airline tickets and hotels, and purchasing computer hardware and software.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 35.672.047 PIs1)
- 8.820.166 VISITS1)
- 1.31 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 35.672.047 | 8.820.166 |
| June | 37.802.065 | 9.569.241 |
| May | 40.273.861 | 9.994.669 |
| April | 37.385.611 | 9.338.037 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER DAY
| ad section |  |
 |
 |
 |
|
|---|---|---|---|---|---|
| Homepage (1 working dayor 2 weekend-day) | AI p. D. fixed price |
240000 7800 € |
240000 10000 € |
300000 7000 € |
300000 9500 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | |
 |
 |
|
|
 |
 |
|
|
|---|---|---|---|---|---|---|---|---|---|
| Analysis | AI p. W. fixed price |
160000 4200 € |
160000 3700 € |
160000 3400 € |
160000 5300 € |
200000 3800 € |
200000 3000 € |
200000 2500 € |
200000 5000 € |
| Career + Management | AI p. W. fixed price |
80000 4200 € |
80000 3700 € |
80000 3400 € |
80000 5300 € |
100000 3800 € |
100000 3000 € |
100000 2500 € |
100000 5000 € |
| Cars | AI p. W. fixed price |
140000 5000 € |
140000 4500 € |
140000 4100 € |
140000 6300 € |
175000 4500 € |
175000 3600 € |
175000 3000 € |
175000 6000 € |
| Companys | AI p. W. fixed price |
480000 23300 € |
480000 20900 € |
480000 19200 € |
480000 29400 € |
600000 21000 € |
600000 16800 € |
600000 14000 € |
600000 28000 € |
| Finance | AI p. W. fixed price |
320000 15000 € |
320000 13700 € |
320000 12300 € |
320000 18900 € |
400000 13500 € |
400000 11000 € |
400000 9000 € |
400000 18000 € |
| Homepage | AI p. W. fixed price |
1440000 39900 € |
1440000 36100 € |
1440000 32900 € |
1440000 50400 € |
1800000 36000 € |
1800000 29000 € |
1800000 24000 € |
1800000 48000 € |
| IT-Media | AI p. W. fixed price |
120000 10500 € |
120000 9300 € |
120000 8900 € |
120000 13100 € |
150000 9500 € |
150000 7500 € |
150000 6500 € |
150000 12500 € |
| Latest News | AI p. W. fixed price |
56000 2800 € |
56000 2500 € |
56000 2500 € |
56000 3400 € |
70000 2500 € |
70000 2000 € |
70000 1800 € |
70000 3200 € |
| Lifestyle | AI p. W. fixed price |
160000 5500 € |
160000 4900 € |
160000 4500 € |
160000 6800 € |
200000 5000 € |
200000 3900 € |
200000 3300 € |
200000 6500 € |
| markets | AI p. W. fixed price |
160000 4400 € |
160000 4100 € |
160000 3700 € |
160000 5600 € |
200000 4000 € |
200000 3300 € |
200000 2700 € |
200000 5300 € |
| Politic | AI p. W. fixed price |
480000 18300 € |
480000 16800 € |
480000 15100 € |
480000 23100 € |
600000 16500 € |
600000 13500 € |
600000 11000 € |
600000 22000 € |
| Sports | AI p. W. fixed price |
120000 4400 € |
120000 4100 € |
120000 3800 € |
120000 5800 € |
150000 4000 € |
150000 3300 € |
150000 2800 € |
150000 5500 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Analysis | ||||
| Career + Management | ||||
| Cars | ||||
| Companys | ||||
| Eye-catcher | ||||
| Finance | ||||
| Homepage | ||||
| IT-Media | ||||
| Latest News | ||||
| Lifestyle | ||||
| markets | ||||
| Meinungshungrige | ||||
| Politic | ||||
| Sports | ||||
| Total | ||||
| Advertising form | Format | PREMIUM | ROTATION | |
| Expandable - Medium rectangle | max. 400 x 400 pixels | - | 90 € | |
| Expandable - Skyscraper | max. 400 x 600 pixels | - | 65 € | |
| Expandable - Super Banner | max. 728 x 400 pixels | - | 75 € | |
| Expandable - Wallpaper | max. 600 x 600 pixels | - | 90 € | |
| Flash layer | 400 x 400 pixels | - | 100 € | |
| Halfpage ad | 336 x 600 pixels | - | 70 € | |
| Medium rectangle | 300 x 250 pixels | - | 65 € | |
| Skyscraper | 160 x 600 pixels | - | 40 € | |
| Super banner | 728 x 90 pixels | - | 50 € | |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | - | 130 € | |
| Tandem ad (flash layer + skyscraper) | miscellaneous | - | 120 € | |
| Tandem ad (flash layer + super banner) | miscellaneous | - | 125 € | |
| Tandem ad (super banner + skyscraper) | miscellaneous | - | 70 € | |
| Wallpaper (site-spcific) | see below | - | 60 € | |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | - | 60 € | |
| Advertising form (site-specific) | Format | PREMIUM | ROTATION | |
| Medium Rectangle | 336 x 280 pixels | - | 65 € | |
| Skyscraper | 200 x 600 pixels | - | 40 € | |
| Text link in the content (Homepage) | Headline (80 characters), Text standard (160 characters) | - | - | |
| Wallpaper | 812 x 110 + 200 x 600 pixels | - | 60 € | |
| Vertical button Börsenchart | 336 x 100 pixels | - | on request | |
| Vertical button | 138 x 200 pixels | - | on request | |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 100 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 110 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 120 € |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| FTD-Versicherungsmonitor | Monday to Friday | Medium Rectangle | 300 x 250 pixels | 60000 | Festpreis € 3.000,00* |
| FTD-Versicherungsmonitor | Monday to Friday | Banner | 468 x 60 pixels | 60000 | Festpreis € 3.000,00* |
| FTD.de-Newsletter | weekly on Friday | Text link | 5 lines of 70 characters - max. 350 characters inkl. url | 10000 | Festpreis € 400,00 |
| FTD.de-Newsletter | Monday to Friday | Text link | 5 lines of 70 characters - max. 350 characters inkl. url | 151000 | Festpreis € 4.000,00* |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS trend insight | € 7.500 |
| Podcast sponsoring | from € 7.500 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
Specials
| Theme | Zeitraum |
|---|---|
| Analysis | 2010 |
| Career | 2010 |
| Cars | 2010 |
| CeBIT-Special | 3. March 2010 |
| Companys | 2010 |
| Finance | 2010 |
| German Football League | 30. January 2010 |
| IFA-Special | 4. September 2010 |
| IT + Media | 2010 |
| Lifestyle | 2010 |
| Market | 2010 |
| Middle classes | 2010 |
| Politics | 2010 |
| Sports | 2010 |
| World Cup | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
