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CONTENT
The FINANCIAL TIMES DEUTSCHLAND web service (www.FTD.de) provides fast and professional reports on themes with an impact on global markets.
This premium business service offers background knowledge and facts, and combines the speed and inter-activity of the Internet
with the depth of journalistic reporting. Consequently, FTD Online is a permanent companion to all those who depend on up-to-date,
profound and competent coverage on business issues.
The site's editorial content is supplemented with intelligent inter-active services such as a newsletter or security portfolios
that allow users to customise the site according to their personal preferences. With these share and investment tools, users
can retrieve and use the stock markets information that is relevant to their own investments even faster.
TARGET GROUP
- FTD.de reaches 710,000 users per month.
- 74% of the users are men.
- 48% of the target group are between 30 and 49 years of age. 66% of FTD.de users are between 30 and 59 years of age.
- FTD.de users have an above-average education: 58% have university entrance qualifications (A-levels) or a university degree.
- The target group has very high income: 18% of users have income of their own amounting to EUR4,000 or more, compared with 5% of all online users.
- 14% are self-employed or freelancers. 15% are executives or senior civil servants.
- FTD.de users have an above-average interest in investments, shares/stock, securities and funds, airline and rail tickets, hotels, rental and new cars, navigation systems, and computer hardware and software.
- They use the Internet more often than the average for online banking and to obtain information about world events, regional and local news, sports results and sports reports, and property market listings.
- They use e-commerce more often than the average for trading in securities, investments, funds and shares/stock, taking out insurance, booking rental cars, rail/airline tickets and hotels, and purchasing computer hardware and software.
Source: internet facts 2009-III, Basis: Users per month
Current coverage and usage data
- 33.499.838 PIs1)
- 9.040.122 VISITS1)
- 0.71 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 33.499.838 | 9.040.122 |
| January | 33.003.894 | 8.805.493 |
| December | 27.876.424 | 7.485.118 |
| November | 31.319.549 | 8.494.310 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER DAY
| ad section |  |
 |
 |
 |
|
|---|---|---|---|---|---|
| Homepage (1 working dayor 2 weekend-day) | AI p. D. fixed price |
200000 7800 € |
200000 10000 € |
250000 7000 € |
250000 9500 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | |
 |
 |
|
|
 |
 |
|
|
|---|---|---|---|---|---|---|---|---|---|
| Analysis | AI p. W. fixed price |
240000 8300 € |
240000 7500 € |
240000 6900 € |
240000 10500 € |
300000 7500 € |
300000 6000 € |
300000 5000 € |
300000 10000 € |
| Career + Management | AI p. W. fixed price |
160000 8300 € |
160000 7500 € |
160000 6900 € |
160000 10500 € |
200000 7500 € |
200000 6000 € |
200000 5000 € |
200000 10000 € |
| Cars | AI p. W. fixed price |
140000 5000 € |
140000 4500 € |
140000 4100 € |
140000 6300 € |
175000 4500 € |
175000 3600 € |
175000 3000 € |
175000 6000 € |
| Companys | AI p. W. fixed price |
480000 23300 € |
480000 20900 € |
480000 19200 € |
480000 29400 € |
600000 21000 € |
600000 16800 € |
600000 14000 € |
600000 28000 € |
| Finance | AI p. W. fixed price |
240000 15000 € |
240000 13700 € |
240000 12300 € |
240000 18900 € |
300000 13500 € |
300000 11000 € |
300000 9000 € |
300000 18000 € |
| Homepage | AI p. W. fixed price |
1200000 39900 € |
1200000 36100 € |
1200000 32900 € |
1200000 50400 € |
1500000 36000 € |
1500000 29000 € |
1500000 24000 € |
1500000 48000 € |
| IT-Media | AI p. W. fixed price |
120000 10500 € |
120000 9300 € |
120000 8900 € |
120000 13100 € |
150000 9500 € |
150000 7500 € |
150000 6500 € |
150000 12500 € |
| Latest News | AI p. W. fixed price |
64000 3100 € |
64000 2900 € |
64000 2700 € |
64000 3900 € |
80000 2800 € |
80000 2300 € |
80000 2000 € |
80000 3700 € |
| Lifestyle | AI p. W. fixed price |
120000 6600 € |
120000 5700 € |
120000 5300 € |
120000 8200 € |
150000 6000 € |
150000 4600 € |
150000 3900 € |
150000 7800 € |
| markets | AI p. W. fixed price |
160000 4400 € |
160000 4100 € |
160000 3700 € |
160000 5600 € |
200000 4000 € |
200000 3300 € |
200000 2700 € |
200000 5300 € |
| Politic | AI p. W. fixed price |
480000 18300 € |
480000 16800 € |
480000 15100 € |
480000 23100 € |
600000 16500 € |
600000 13500 € |
600000 11000 € |
600000 22000 € |
| Sports | AI p. W. fixed price |
120000 4400 € |
120000 4100 € |
120000 3800 € |
120000 5800 € |
150000 4000 € |
150000 3300 € |
150000 2800 € |
150000 5500 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Analysis | ||||
| Career + Management | ||||
| Cars | ||||
| Companys | ||||
| Finance | ||||
| Homepage | ||||
| IT-Media | ||||
| Latest News | ||||
| Lifestyle | ||||
| markets | ||||
| Politic | ||||
| Sports | ||||
| Total | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | - | - | 90 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | - | - | 65 € |
| Expandable - Super Banner | max. 728 x 400 pixels | - | - | 75 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | - | - | 90 € |
| Flash layer | 400 x 400 pixels | - | - | 100 € |
| Halfpage ad | 300 x 600 pixels | - | - | 70 € |
| Medium rectangle | 300 x 250 pixels | - | - | 65 € |
| Skyscraper | 160 x 600 pixels | - | - | 40 € |
| Super banner | 728 x 90 pixels | - | - | 50 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | - | - | 130 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | - | - | 120 € |
| Tandem ad (flash layer + super banner) | miscellaneous | - | - | 125 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | - | - | 70 € |
| Wallpaper | 728 x 90 + 160 x 600 pixels | - | - | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Medium Rectangle | 336 x 280 pixels | - | - | 80 € |
| Skyscraper | 200 x 600 pixels | - | - | 70 € |
| Text link in the content (Homepage) | Headline (80 characters), Text standard (160 characters) | 6 € | - | - |
| Wallpaper | 812 x 110 + 200 x 600 pixels | - | - | 60 € |
| Vertical button Börsenchart | 336 x 100 pixels | - | - | on request |
| Vertical button | 138 x 200 pixels | - | - | on request |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 100 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 110 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 120 € |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| FTD-Versicherungsmonitor | Monday to Friday | Banner | 468 x 60 pixels - Exklusivbelegung | 50000 | Festpreis € 5.000,00 |
| FTD-Versicherungsmonitor | Monday to Friday | Medium Rectangle | 300 x 250 pixels - Exklusivbelegung | 50000 | Festpreis € 5.000,00 |
| FTD-Versicherungsmonitor | Monday to Friday | Banner | 468 x 60 pixels | 50000 | Festpreis € 2.500,00 |
| FTD-Versicherungsmonitor | Monday to Friday | Medium Rectangle | 300 x 250 pixels | 50000 | Festpreis € 2.500,00 |
| FTD.de-Newsletter | weekly on Friday | Text link | 5 lines of 70 characters - max. 350 characters inkl. url | 10000 | Festpreis € 400,00 |
| FTD.de-Newsletter | Monday to Friday | Text link | 5 lines of 70 characters - max. 350 characters inkl. url | 151000 | Festpreis € 4.000,00 |
| FTD.de-Newsletter | weekly on Friday | Text link | 5 lines of 70 characters - max. 350 characters inkl. url - exklusiv! | 10000 | Festpreis € 800,00 |
| FTD.de-Newsletter | Monday to Friday | Text link | 5 lines of 70 characters - max. 350 characters inkl. url - exclusiv! | 151000 | Festpreis € 8.000,00 |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS trend insight | € 7.500 |
| Podcast sponsoring | from € 7.500 |
| Special feature | from € 12.500 |
| Tool integration | on request |
Specials
| Theme | Zeitraum |
|---|---|
| Analysis | 2010 |
| Career | 2010 |
| Cars | 2010 |
| CeBIT-Special | 3. March 2010 |
| Companys | 2010 |
| Finance | 2010 |
| German Football League | 30. January 2010 |
| IFA-Special | 4. September 2010 |
| IT + Media | 2010 |
| Lifestyle | 2010 |
| Market | 2010 |
| Middle classes | 2010 |
| Politics | 2010 |
| Sports | 2010 |
| World Cup | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
