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CONTENT

GALA.de: enter the world of the stars day by day! GALA.de brings news updates several times a day, plus thrilling background stories and classy photo galleries, videos and interviews from the glamorous world of international stars. Presenting the latest luxurious fashion, beauty and lifestyle trends, GALA.de offers inspiration for your personal shopping – rounded off by a separate ‘Shopping’ section. The daily newsflash and comprehensive weekly newsletter bring the latest news straight to your mailbox. The multi-media ‘Starbase’ database presents detailed celebrity portraits, a treasure-trove of celebrity news, and offers users an opportunity to delve into the world of the stars in a playful manner. Test your celebrity knowledge in the ‘Star Quiz’, exchange or compete with other users. Share interactively with others through polls and surveys, comments and message boards on the most fascinating topics.

TARGET GROUP

  • GALA.de reaches 818,000 users per month.
  • More than two-thirds (59%) of the users are women.
  • 52% of the target group are between 20 and 39 years of age. 70% of GALA.de users are between 20 and 49 years of age.
  • GALA.de users have an above-average education: 45% have university entrance qualifications (A-levels) or a university degree.
  • 31% of GALA.de users have a net monthly household income of EUR3,000 or more.
  • They have an above-average interest in women’s clothing and cosmetics, perfumes/fragrances, wellness and body care products, rail and airline tickets, rental cars, holiday travel, and tickets for cultural events.
  • They use the Internet more often than the average to obtain information about stars and celebrities, cinema films and cinema programmes, and food, drink and good living. Online shopping is also very popular among GALA.de users.
  • They use e-commerce more often than the average for purchasing women’s clothing and cosmetics, wellness and body care products and perfumes/fragrances, and booking flights, hotels and holiday travel.

Source: internet facts 2010-I, Basis: Users per month


Current coverage and usage data

  • 78.091.824 PIs1)
  • 3.337.897 VISITS1)
  • 0.82 m unique user2)
Month PIs VISITS
July 78.091.824 3.337.897
June 91.858.476 3.664.286
May 74.210.124 3.373.803
April 73.660.323 3.261.245

1)Source: IVW
2)Source: internet facts 2010-I

FIXED PRICES PER DAY

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Halfpage ad336 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Homepage AI p. D.
fixed price
64000
4300 €
64000
3400 €
64000
2900 €
64000
5000 €
80000
4800 €
80000
3900 €
80000
2700 €
80000
2100 €
80000
4800 €

FIXED PRICES PER WEEK

You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.

ad section Expandable - Medium rectanglemax. 400 x 400 pixels Expandable - Skyscrapermax. 400 x 600 pixels Expandable - Super Bannermax. 728 x 400 pixels Expandable - Wallpapermax. 600 x 600 pixels Halfpage ad336 x 600 pixels Medium rectangle300 x 250 pixels Skyscraper160 x 600 pixels Super banner728 x 90 pixels Wallpaper (standard)728 x 90 + 160 x 600 pixels
Beauty & Fashion (inkl. SPA AWARDS) AI p. W.
fixed price
240000
16300 €
240000
12700 €
240000
10700 €
240000
18900 €
300000
18000 €
300000
14700 €
300000
10200 €
300000
7800 €
300000
18000 €
Homepage AI p. W.
fixed price
400000
17700 €
400000
13700 €
400000
12300 €
400000
21000 €
500000
20000 €
500000
16000 €
500000
11000 €
500000
9000 €
500000
20000 €
Lifestyle AI p. W.
fixed price
240000
8000 €
240000
6400 €
240000
5300 €
240000
9000 €
300000
9000 €
300000
7800 €
300000
5700 €
300000
3300 €
300000
9000 €
Starbase AI p. W.
fixed price
160000
5300 €
160000
4300 €
160000
3500 €
160000
6000 €
200000
6000 €
200000
5200 €
200000
3800 €
200000
2200 €
200000
6000 €
Stars AI p. W.
fixed price
600000
21600 €
600000
17800 €
600000
11400 €
600000
23600 €
750000
22500 €
750000
19500 €
750000
14300 €
750000
8300 €
750000
22500 €

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SECTIONS / ADVERTISING FORMS / PRICES

The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. PREMIUM BASIS
Beauty & Fashion (inkl. SPA AWARDS) Lifestyle
Homepage Starbase
Men
Stars
Advertising form Format PREMIUM BASIS ROTATION
Expandable - Medium rectangle max. 400 x 400 pixels 90 € 45 € 70 €
Expandable - Skyscraper max. 400 x 600 pixels 70 € 35 € 60 €
Expandable - Super Banner max. 728 x 400 pixels 60 € 30 € 50 €
Expandable - Wallpaper max. 600 x 600 pixels 105 € 50 € 70 €
Flash layer 400 x 400 pixels 90 € 45 € 70 €
Halfpage ad 336 x 600 pixels 80 € 40 € 60 €
Medium rectangle 300 x 250 pixels 65 € 35 € 45 €
Skyscraper 160 x 600 pixels 45 € 25 € 35 €
Super banner 728 x 90 pixels 35 € 15 € 25 €
Tandem ad (flash layer + medium rectangle) miscellaneous 120 € 60 € 90 €
Tandem ad (flash layer + skyscraper) miscellaneous 110 € 55 € 85 €
Tandem ad (flash layer + super banner) miscellaneous 105 € 50 € 80 €
Tandem ad (super banner + skyscraper) miscellaneous 60 € 30 € 45 €
Text link (in the content) 4 lines of 25 characters 25 € 10 € -
Text link (in the teaser column) 4 lines of 25 characters 10 € 5 € -
Wallpaper (site-spcific) see below 80 € 40 € 60 €
Wallpaper (standard) 728 x 90 + 160 x 600 pixels 80 € 40 € 60 €
Advertising form (site-specific) Format PREMIUM BASIS ROTATION
Rectangle + Text link 155 x 90 pixels + 100 characters 55 € 25 € -
Wallpaper 832 x 90 pixels + 160 x 600 pixels 80 € 40 € 60 €
advertising form (moving image) Format CPM AI p. w./d. fixed prices p. w./d.
Pre- and post roll video ad - 10 sec. 480 x 360 pixels - flash 60 €    
Pre- and post roll video ad - 15 sec. 480 x 360 pixels - flash 70 €    
Pre- and post roll video ad - 20 sec. 480 x 360 pixels - flash 80 €    
Pre- and post roll video ad - 25 sec. 480 x 360 pixels - flash 90 €    
Pre- and post roll video ad - 30 sec. 480 x 360 pixels - flash 100 €    
Fullscreen Sport incl. reminder-wallpaper (per day) - 35.000 AI p.T. (Spot) + 64.000 AI p.T. (Wallpaper) 6.000 €

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Additional charges

Additional charges Format Price
StreamingAd   External service provider costs

NEWSLETTER

NEWSLETTER Frequency Advertisment: Format Subscribers CPM
GALA.de-Newsletter weekly - on Thursday Text link 7 lines of 65 characters 11000 25 €
GALA.de-Newsletter weekly - on Thursday Medium Rectangle 300 x 250 pixels, max. 40 KB 11000 50 €
GALA.de-Newsletter weekly - on Thursday Banner 468x60 pixels, max. 40 kB 11000 25 €

Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.

AdSpecials

AdSpecials Price
Competition from € 4.500
eBooklet from € 20.000
EMS Trend insight € 7.500
Photo contest from € 30.000
Shop integration from € 4.500
Special feature from € 12.500
Subchannel on request
Tool integration on request

CROSS-MEDIA

CROSS-MEDIA Price
Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 11.570 from € 48.470,00

Specials

Theme Zeitraum
Beauty 2010
CeBIT-Special 3. March 2010
Christmas December 2010
Fashion 2010
Hairstyle 2010
IAA-Special 17. September 2010
Stars 2010
Wedding 2010

We will be pleased to answer any questions you may have. The contact data is available here

We will be pleased to answer any questions you may have. The contact data is available here


Please click here for your individual rate card.