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CONTENT
GALA.de: enter the world of the stars day by day! GALA.de brings news updates several times a day, plus thrilling background stories and classy photo galleries, videos and interviews from the glamorous world of international stars. Presenting the latest luxurious fashion, beauty and lifestyle trends, GALA.de offers inspiration for your personal shopping – rounded off by a separate ‘Shopping’ section. The daily newsflash and comprehensive weekly newsletter bring the latest news straight to your mailbox. The multi-media ‘Starbase’ database presents detailed celebrity portraits, a treasure-trove of celebrity news, and offers users an opportunity to delve into the world of the stars in a playful manner. Test your celebrity knowledge in the ‘Star Quiz’, exchange or compete with other users. Share interactively with others through polls and surveys, comments and message boards on the most fascinating topics.
TARGET GROUP
- GALA.de reaches 818,000 users per month.
- More than two-thirds (59%) of the users are women.
- 52% of the target group are between 20 and 39 years of age. 70% of GALA.de users are between 20 and 49 years of age.
- GALA.de users have an above-average education: 45% have university entrance qualifications (A-levels) or a university degree.
- 31% of GALA.de users have a net monthly household income of EUR3,000 or more.
- They have an above-average interest in women’s clothing and cosmetics, perfumes/fragrances, wellness and body care products, rail and airline tickets, rental cars, holiday travel, and tickets for cultural events.
- They use the Internet more often than the average to obtain information about stars and celebrities, cinema films and cinema programmes, and food, drink and good living. Online shopping is also very popular among GALA.de users.
- They use e-commerce more often than the average for purchasing women’s clothing and cosmetics, wellness and body care products and perfumes/fragrances, and booking flights, hotels and holiday travel.
Source: internet facts 2010-I, Basis: Users per month
Current coverage and usage data
- 78.091.824 PIs1)
- 3.337.897 VISITS1)
- 0.82 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| July | 78.091.824 | 3.337.897 |
| June | 91.858.476 | 3.664.286 |
| May | 74.210.124 | 3.373.803 |
| April | 73.660.323 | 3.261.245 |
1)Source: IVW
2)Source: internet facts 2010-I
FIXED PRICES PER DAY
| ad section |  |
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| Homepage | AI p. D. fixed price |
64000 4300 € |
64000 3400 € |
64000 2900 € |
64000 5000 € |
80000 4800 € |
80000 3900 € |
80000 2700 € |
80000 2100 € |
80000 4800 € |
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section | |
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|---|---|---|---|---|---|---|---|---|---|---|
| Beauty & Fashion (inkl. SPA AWARDS) | AI p. W. fixed price |
240000 16300 € |
240000 12700 € |
240000 10700 € |
240000 18900 € |
300000 18000 € |
300000 14700 € |
300000 10200 € |
300000 7800 € |
300000 18000 € |
| Homepage | AI p. W. fixed price |
400000 17700 € |
400000 13700 € |
400000 12300 € |
400000 21000 € |
500000 20000 € |
500000 16000 € |
500000 11000 € |
500000 9000 € |
500000 20000 € |
| Lifestyle | AI p. W. fixed price |
240000 8000 € |
240000 6400 € |
240000 5300 € |
240000 9000 € |
300000 9000 € |
300000 7800 € |
300000 5700 € |
300000 3300 € |
300000 9000 € |
| Starbase | AI p. W. fixed price |
160000 5300 € |
160000 4300 € |
160000 3500 € |
160000 6000 € |
200000 6000 € |
200000 5200 € |
200000 3800 € |
200000 2200 € |
200000 6000 € |
| Stars | AI p. W. fixed price |
600000 21600 € |
600000 17800 € |
600000 11400 € |
600000 23600 € |
750000 22500 € |
750000 19500 € |
750000 14300 € |
750000 8300 € |
750000 22500 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Beauty & Fashion (inkl. SPA AWARDS) | Lifestyle | |||
| Homepage | Starbase | |||
| Men | ||||
| Stars | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 70 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 336 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 10 € | 5 € | - |
| Wallpaper (site-spcific) | see below | 80 € | 40 € | 60 € |
| Wallpaper (standard) | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Text link | 155 x 90 pixels + 100 characters | 55 € | 25 € | - |
| Wallpaper | 832 x 90 pixels + 160 x 600 pixels | 80 € | 40 € | 60 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per day) | - | 35.000 AI p.T. (Spot) + 64.000 AI p.T. (Wallpaper) | 6.000 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment: | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| GALA.de-Newsletter | weekly - on Thursday | Text link | 7 lines of 65 characters | 11000 | 25 € |
| GALA.de-Newsletter | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 11000 | 50 € |
| GALA.de-Newsletter | weekly - on Thursday | Banner | 468x60 pixels, max. 40 kB | 11000 | 25 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Photo contest | from € 30.000 |
| Shop integration | from € 4.500 |
| Special feature | from € 12.500 |
| Subchannel | on request |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 11.570 | from € 48.470,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Beauty | 2010 |
| CeBIT-Special | 3. March 2010 |
| Christmas | December 2010 |
| Fashion | 2010 |
| Hairstyle | 2010 |
| IAA-Special | 17. September 2010 |
| Stars | 2010 |
| Wedding | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
