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CONTENT
GALA.de: enter the world of the stars day by day! GALA.de brings news updates several times a day, plus thrilling background stories and classy photo galleries, videos and interviews from the glamorous world of international stars. Presenting the latest luxurious fashion, beauty and lifestyle trends, GALA.de offers inspiration for your personal shopping – rounded off by a separate ‘Shopping’ section. The daily newsflash and comprehensive weekly newsletter bring the latest news straight to your mailbox. The multi-media ‘Starbase’ database presents detailed celebrity portraits, a treasure-trove of celebrity news, and offers users an opportunity to delve into the world of the stars in a playful manner. Test your celebrity knowledge in the ‘Star Quiz’, exchange or compete with other users. Share interactively with others through polls and surveys, comments and message boards on the most fascinating topics.
TARGET GROUP
- GALA.de reaches 480,000 users per month.
- More than two-thirds (69%) of the users are women.
- 44% of the target group are between 20 and 39 years of age. 70% of GALA.de users are between 20 and 49 years of age.
- GALA.de users have an above-average education: 39% have university entrance qualifications (A-levels) or a university degree.
- 33% of GALA.de users have a net monthly household income of EUR3,000 or more.
- They have an above-average interest in women’s clothing and cosmetics, perfumes/fragrances, wellness and body care products, rail and airline tickets, rental cars, holiday travel, and tickets for cultural events.
- They use the Internet more often than the average to obtain information about stars and celebrities, cinema films and cinema programmes, and food, drink and good living. Online shopping is also very popular among GALA.de users.
- They use e-commerce more often than the average for purchasing women’s clothing and cosmetics, wellness and body care products and perfumes/fragrances, and booking flights, hotels and holiday travel.
Source: internet facts 2009-III, Basis: Users per month
Current coverage and usage data
- 72.772.270 PIs1)
- 2.895.911 VISITS1)
- 0.48 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 72.772.270 | 2.895.911 |
| January | 74.329.824 | 3.039.686 |
| December | 57.352.689 | 2.493.710 |
| November | 64.596.760 | 2.744.598 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Beauty & Fashion (inkl. SPA AWARDS) | AI p. W. fixed price |
280000 18900 € |
280000 14700 € |
280000 12600 € |
280000 20600 € |
350000 19600 € |
350000 17100 € |
350000 11800 € |
350000 9200 € |
350000 19600 € |
| Homepage | AI p. W. fixed price |
360000 17800 € |
360000 13800 € |
360000 11900 € |
360000 20800 € |
450000 19800 € |
450000 16100 € |
450000 11100 € |
450000 8700 € |
450000 19800 € |
| Lifestyle | AI p. W. fixed price |
280000 9500 € |
280000 7400 € |
280000 6200 € |
280000 10500 € |
350000 10500 € |
350000 9200 € |
350000 6600 € |
350000 3900 € |
350000 10500 € |
| Starbase | AI p. W. fixed price |
200000 6800 € |
200000 5300 € |
200000 4500 € |
200000 7500 € |
- - |
250000 6600 € |
250000 4700 € |
250000 2800 € |
250000 7500 € |
| Stars | AI p. W. fixed price |
640000 28800 € |
520000 18200 € |
520000 15600 € |
520000 27300 € |
650000 26000 € |
800000 26000 € |
650000 14600 € |
650000 11400 € |
650000 26000 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | BASIS | ||
|---|---|---|---|---|
| Beauty & Fashion (inkl. SPA AWARDS) | Lifestyle | |||
| Homepage | Starbase | |||
| Stars | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | 45 € | 70 € |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | 35 € | 60 € |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | 30 € | 50 € |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | 50 € | 70 € |
| Flash layer | 400 x 400 pixels | 90 € | 45 € | 70 € |
| Halfpage ad | 300 x 600 pixels | 80 € | 40 € | 60 € |
| Medium rectangle | 300 x 250 pixels | 65 € | 35 € | 45 € |
| Skyscraper | 160 x 600 pixels | 45 € | 25 € | 35 € |
| Super banner | 728 x 90 pixels | 35 € | 15 € | 25 € |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | 60 € | 90 € |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | 55 € | 85 € |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | 50 € | 80 € |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | 30 € | 45 € |
| Text link (in the content) | 4 lines of 25 characters | 25 € | 10 € | - |
| Text link (in the teaser column) | 4 lines of 25 characters | 10 € | 5 € | - |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 80 € | 40 € | 60 € |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Rectangle + Text link | 155 x 90 pixels + 100 characters | 55 € | 25 € | - |
| Wallpaper | 832 x 90 pixels + 160 x 600 pixels | 80 € | 40 € | 60 € |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € | ||
| Fullscreen Sport incl. reminder-wallpaper (per day) | - | 30.000 AI p.T. (Spot) + 55.000 AI p.T. (Wallpaper) | 5.100 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| GALA.de-Newsletter | weekly - on Thursday | Banner | 468x60 pixels, max. 40 kB | 11000 | 25 € |
| GALA.de-Newsletter | weekly - on Thursday | Text link | 7 lines of 65 characters | 11000 | 25 € |
| GALA.de-Newsletter | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 11000 | 50 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Competition | from € 4.500 |
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| EMS Trend insight | € 7.500 |
| Online advertorial | from e 5.500 |
| Photo contest | from € 30.000 |
| Shop integration | from € 4.500 |
| Special feature | from € 12.500 |
| Tool integration | on request |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 11.570 | from € 48.470,00 |
Specials
| Theme | Zeitraum |
|---|---|
| Beauty | 2010 |
| CeBIT-Special | 3. March 2010 |
| Christmas | December 2010 |
| Fashion | 2010 |
| Hairstyle | 2010 |
| IAA-Special | 17. September 2010 |
| Stars | 2010 |
| Wedding | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
