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CONTENT
The three most important features of the new website www.art-magazin.de are the daily up-to-the-minute news items on the homepage, the extensive exhibition search facility and the free archive
of ART print issues for research.
The ART editors give daily reports on actual happenings in the art world and the ART correspondents present contemporary works
of art and trends from the most important international art centres, and hold exclusive interviews with curators and artists.
Thus art-magazin.de takes up the position of an indispensable medium for all those interested in art. This site is the first
address in the art sector.
TARGET GROUP
- art-magazin.de reaches 40,000 users per month.
- Both men and women use art-magazin.de, while men (52%) account for a slightly higher share.
- 62% of the target group are between 20 and 49 years of age. 65% of art-magazin.de users are between 30 and 59 years of age.
- art-magazin.de users have an above-average net monthly household income: 38% of the target group earn EUR3,000 or more per month.
- They also have an above-average education: 51% of them have university entrance qualifications (A-levels) or a university degree. This holds true for only 29% of all online users.
- art-magazin.de users have an above-average interest in hotels and holiday travel, airline and rail tickets, investments, shares/stock, securities and funds, books, and computer hardware and software.
- They use the Internet more often than the average to obtain information about world events and the property market. They also use it to conduct research through search engines and Internet banking.
- They use e-commerce more often than the average for booking hotels for holiday and business travel, consumer electronics, airline and rail tickets, and trading in shares/stock, funds and securities.
Source: internet facts 2009-III Basis: Users per month
Current coverage and usage data
- 2.070.567 PIs1)
- 201.698 VISITS1)
- 0.04 m unique user2)
| Month | PIs | VISITS |
|---|---|---|
| February | 2.070.567 | 201.698 |
| January | 1.641.942 | 212.730 |
| December | 1.979.863 | 190.456 |
| November | 1.432.342 | 190.822 |
1)Source: IVW
2)Source: internet facts 2009-III
FIXED PRICES PER WEEK
You can book the placement of your ad on a fixed day or week at a fixed rate. As opposed to the classic booking based on the number of ad impressions, a fixed rate allows you to make use of every ad impression on the selected placement while we guarantee that you pay only the rate mentioned below. PLEASE NOTE: due to varying media performance values, individual fixed rates may be adjusted during the year.
| ad section |  |
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|---|---|---|---|---|---|---|---|---|---|
| Total | AI p. W. fixed price |
144000 6800 € |
144000 5400 € |
144000 4300 € |
144000 7600 € |
180000 6100 € |
180000 4300 € |
180000 3100 € |
180000 7200 € |
SECTIONS / ADVERTISING FORMS / PRICES
| The Premium Environment is a setting related to the core messages of your brand. Additional Base Environments present your ad in context with other topics of relevance. In addition to a placement by setting, you can also opt to rotate your advertisement across the complete website. All rates are stated as CPM. | PREMIUM | |||
|---|---|---|---|---|
| Total | ||||
| Advertising form | Format | PREMIUM | BASIS | ROTATION |
| Expandable - Medium rectangle | max. 400 x 400 pixels | 90 € | - | - |
| Expandable - Skyscraper | max. 400 x 600 pixels | 70 € | - | - |
| Expandable - Super Banner | max. 728 x 400 pixels | 60 € | - | - |
| Expandable - Wallpaper | max. 600 x 600 pixels | 105 € | - | - |
| Flash layer | 400 x 400 pixels | 90 € | - | - |
| Halfpage ad | 300 x 600 pixels | 80 € | - | - |
| Medium rectangle | 300 x 250 pixels | 65 € | - | - |
| Skyscraper | 160 x 600 pixels | 45 € | - | - |
| Super banner | 728 x 90 pixels | 35 € | - | - |
| Tandem ad (flash layer + medium rectangle) | miscellaneous | 120 € | - | - |
| Tandem ad (flash layer + skyscraper) | miscellaneous | 110 € | - | - |
| Tandem ad (flash layer + super banner) | miscellaneous | 105 € | - | - |
| Tandem ad (super banner + skyscraper) | miscellaneous | 60 € | - | - |
| Wallpaper | 728 x 90 + 160 x 600 pixels | 80 € | - | - |
| Advertising form (site-specific) | Format | PREMIUM | BASIS | ROTATION |
| Wallpaper | 823 x 90 pixels + 160 x 600 pixels | 80 € | - | - |
| advertising form (moving image) | Format | CPM | AI p. w./d. | fixed prices p. w./d. |
|---|---|---|---|---|
| Pre- and post roll video ad - 10 sec. | 480 x 360 pixels - flash | 60 € | ||
| Pre- and post roll video ad - 15 sec. | 480 x 360 pixels - flash | 70 € | ||
| Pre- and post roll video ad - 20 sec. | 480 x 360 pixels - flash | 80 € | ||
| Pre- and post roll video ad - 25 sec. | 480 x 360 pixels - flash | 90 € | ||
| Pre- and post roll video ad - 30 sec. | 480 x 360 pixels - flash | 100 € |
Additional charges
| Additional charges | Format | Price |
|---|---|---|
| StreamingAd | External service provider costs |
NEWSLETTER
| NEWSLETTER | Frequency | Advertisment | Format | Subscribers | CPM |
|---|---|---|---|---|---|
| art-magazin.de-Newsletter | weekly - on Thursday | Text link | 7 lines of 65 characters | 5000 | 25 € |
| art-magazin.de-Newsletter | weekly - on Thursday | Banner | 468 x 60 pixels, max. 40 KB | 5000 | 25 € |
| art-magazin.de-Newsletter | weekly - on Thursday | Medium Rectangle | 300 x 250 pixels, max. 40 KB | 5000 | 50 € |
Hinweis: Als Werbeeinbindungen in den Newslettern sind nur .jpg- oder .gif-Dateien möglich.
AdSpecials
| AdSpecials | Price |
|---|---|
| Content integration | from € 9.500 |
| eBooklet | from € 20.000 |
| Online advertorial | from € 5.500 |
| Special feature | from € 12.500 |
CROSS-MEDIA
| CROSS-MEDIA | Price |
|---|---|
| Cross-media Integration e.g. 1/1 4c + 1/3 4c cobranded + Online volume - advantage in regard to the price € 6.067,50 | from € 29.092,50 |
Specials
| Theme | Zeitraum |
|---|---|
| Architekture | 2010 |
| Art | 2010 |
| Art market | 2010 |
| Cultural and educational policy | 2010 |
| Design | 2010 |
We will be pleased to answer any questions you may have. The contact data is available here
We will be pleased to answer any questions you may have. The contact data is available here
