Online advertorial

presence on both channels

In this advertising approach the pictorial and text material from the print advertorial is integrated online. Execution is handled by the editorial teams. To offer you added value, the online advertorial can be supplemented by a response element, e.g.
a request for a catalogue, link to a competition run by an advertising partner (if any) etc.

Strengths:

Production of the online advertorial and the advertisements is handled by the relevant online title
Possibility of integrating a response element
Supporting single-branded ad types
Presence in both print and online editions

Online advertorial

Lead time:

3 weeks before print ad closing date

Designated run time:

1 week or more (in line with issue run time)

Mimimum booking volume:

From € 5.500 gross plus price of print advertorial and the production costs.
Standard

The price includes a supporting media package.

Advertisment:

The media package for the supporting advertising promotion contains the ad type “Rectangle +Text link” or “Rectangle” (depending on availability). The supporting
advertisements – like the online advertorial – are produced by the editorial teams. The advertisements are single-branded and contain links to your online advertorial.

coordination:

The layout/styling for the online advertorial is determined by the print advertorial and is prepared from the existing print advertorial material. Production is handled by the editorial team.

Please call us if you have any questions regarding the online advertorial.